Stacey Hare Email & Phone Number

Guelph, Ontario, Canada

My mission is to make it easier for everyone to engage with their local government.My superpower is translating complex government jargon into clear, simple language, so people can find, understand and use programs and services.I help teams challenge old ways of thinking using research and data to assess and improve processes, programs and services. Building on my background in marketing and communications, I have studied human-centred design, digital transformation and digital government services. While leading the implementation of the City's Customer Service Strategy, I led the development of the City's Good Service Standards and Customer Satisfaction Measurement Policy. I also chair the City's Customer and Digital Services Steering Committee.

Guelph City Hall

Develop and implement web content strategies to improve accessibility, search engine optimization (SEO), and user experiences (UX).Conduct user research and build prototypes to improve content, hierarchy, flow and information structure.Train Guelph’s team of content editors to develop accessible, user-centred content plans and strategies.Advise City leaders, project teams, and elected officials how to measure and learn from the success (or failure) of online services and campaigns. As a member of Guelph’s citizens-first customer service round table, I collaborate with departments to redesign content in support of a new Citizen Relationship Management (CRM) platform.Developed the City’s social media strategy and guidelines for employees and lead Guelph’s social media marketing and customer service program. Compared to other municipalities in Ontario, Guelph is among the most followed on Twitter and most liked on Facebook.

Guelph City Hall

Collaborated with project leaders and subject matter experts in all City departments to co-develop communications plans and promote municipal programs, services and policies.Researched and developed marketing and public relations materials including video and web content, blog and social media posts, speaking notes, briefing materials, news releases, articles, fact sheets, publications, newsletters, and advertisements. Advised staff and contract writers to ensure accurate and appropriate messaging and tone.

Created and executed the company’s communications plan promoting energy conservation, wind energy and geothermal systems to residential and commercial customers.Managed all of the company’s advertising, marketing and public relations campaigns and educational events.Maintained relationships with manufacturers, renewable energy developers, environmental and community groups.

Digital Government And Civic Tech

Bachelor Of Commerce, Marketing