Stacey Hassan Email & Phone Number

Quincy, MA, US

Rochester, New York, US

Rochester, New York, US

Quincy, MA, US

• I oversaw strategic multi-channel marketing campaigns for new customer acquisition and expansion of existing customer business, managing a $2.5MM budget and generating over 31K leads annually across the residential.
• Strengthening performance of direct mail acquisition by developing compelling creative, implementing strategic testing, list cleansing and audience segmentation to drive 25% lift in response rates.
• Successfully transitioning direct mail program to direct marketing partner, resulting in improved creative, data analysis and production while achieving $500K in annual savings.
• Implementing a multi-channel retention strategy, maintaining 98% of target customer base.

Quincy, MA, US

• I developed and executed strategic marketing plans to support customer cross-sell, retention and product communication across multi-channel touch points. I managed the external direct marketing partner to optimize.
• Spearheading monthly cross-sell campaigns to existing one-product customers, successfully driving an 18% lift in response.
• Developing new email marketing templates, leveraging best practices to optimize deliverability, driving a 35% open rate at 11% higher than industry average.
• Redesigning the customer welcome kit, optimizing packaging and improving customer experience while generating $150K in annual savings.

Boston, MA, US

• I managed strategic partnerships with Fortune 100 companies, supporting auto and home insurance sales to their customer base, developing integrated marketing campaigns and leveraging direct, email, digital and social.
• Achieving an annual sales goal of $2MM by implementing marketing strategies with key clients including Mercedes Benz, USAA, Santander and CUNA Mutual Group.
• Improving the referral process for the customer contact center, developing training, collateral and digital enhancements to reduce improperly coded calls from 30% to 4%.

Boston, MA, US

• I managed program strategy and execution of customer lifecycle marketing with an annual budget of $5MM. I oversaw design and production of affinity acquisition mailings with the external creative agency, producing 12MM.
• Establishing operational processes with internal teams and the direct marketing agency to increase effectiveness of customer marketing efforts, while gaining efficiencies and reducing costs.
• Developing compelling integrated direct mail and email campaigns to drive a 14.5% increase in leads and a 22% lift in response rates.
• Spearheading direct marketing test plans for new and existing affinity partners, resulting in 60K new leads for auto and home insurance sales.

Sarasota, FL, US

• I developed lead generation strategies and managed direct and email marketing campaigns for clients in financial services, retail, technology and energy management industries. I oversaw creative development, list.
• Improving a high-visibility relationship with Fidelity, implementing new processes for billing and inventory while successfully deploying multiple campaigns weekly.
• Developing and delivering new hire training on direct mail processes and procedures, enabling a faster onboarding process for employees.

Sarasota, FL, US

Sarasota, FL, US