Stacey Helbig Email & Phone Number

Rockford, Illinois, US

Thrilled to step into a leadership role as Vice President to drive and accelerate significant sales growth across both retail and food service divisions at Fire Dept. Coffee. This mission-driven, family-friendly company, owned by Veterans and Firefighters, is dedicated to supporting sick and injured First Responders through our 501(c)3 initiative. We’re on.

Rockford, Illinois, US

Hired to drive and accelerate substantial sales growth within the retail and food service divisions. Fire Dept. Coffee is a family-friendly business, owned and operated by Veterans and Firefighters, and is dedicated to supporting sick/injured First Responders through its 501(c)3 initiative. Their goal at FDC is to contribute $2 million in donations by.

Pioneering tomorrow, today! ThinkAhead is a leading innovator that specializes in bringing fresh and differentiating products and services to retailers of all sizes. Our innovative thinking and proven track record make us the go-to partner for retailers looking to grow and stand out in the market.

Framingham, MA, US

• Appointed to oversee a 100-member team to pioneer new services, amplify traffic, and achieve sales growth. Wins:
• Achieved a 20% YTD increase in annual sales, hitting $500M across 1,000 Staples USR stores in 2023 by introducing key services like TSA precheck, Notary, and Digital Mailbox.
• Effectively rolled out passport photo services, securing a 10% market share within just two years and broadening the range of services offered by Staples.
• Utilized market intelligence to introduce TSA precheck services, attracting over 2 million new customers and generating $26M in EBITDA, thereby making Staples the largest provider of TSA precheck services in the U.S.
• Orchestrated the repurposing and rebalancing of the Remote Operations team, achieving a 25% increase in throughput and reducing SGA by $500K.

Framingham, MA, US

• Promoted into role to redefine Staples go-to-market' strategies and initiate impactful in-store customer programs. Wins:
• Launched innovative initiatives like The Breakthrough Project and Signature Innovation in retail stores, generating an additional $2.5M in annual sales, which provided a debut platform for Small Businesses to pitch.
• Introduced situational content on Staplesconnect.com to assist Small Businesses, workers, and learners, resulting in a 20% surge in impressions.
• Restructured and introduced go-to-market strategies for three distinct Staples customer segments (Workers, Learners, Small Business Owners), enhancing internal alignment and efficiency.

Framingham, MA, US

• Commissioned to launch and scale innovative products & services to boost store profitability and counteract declining core categories.Wins:
• Introduced and scaled new services, including Coworking, TSA precheck program, passport photos, and digital mail services resulting in 5% increase in foot traffic & resulting in 500%+ sales growth.
• Designed, developed, and implementing new products/services for 7 brand-defining stores in Boston market, serving as a platform for nationwide expansion in 2023/24 to 150 locations, resulting in +500bps comp over trend.
• Pioneered first-to-market inside sales department for Coworking business within US retail, resulting in overall store’s profitability of +50% across 12 months.
• Engineered a customer retention strategy that leveraged the new services like Coworking and TSA precheck, achieving a 20% increase in customer lifetime value and contributing to the overall store profitability.

Framingham, MA, US

• Held two-day trainings 2-3 times each year focusing on innovation at Staples. Course work includes:
• Innovation Process /
• Innovation Gap /
• Change Management /
• Innovative Thinking

Framingham, MA, US

• Recruited to drive significant revenue growth by innovating store processes like the front-end queue, and diversifying product offerings.Wins:
• Drove new sales volume to $150m through initiatives like front-end merchandising queue, first-of-its-kind merchandising at Staples, and introduced new product categories such as Fine Arts, Travel, and Fashion Tech.
• Negotiated and secured long-term contracts with key fixture suppliers, resulting in a 50% reduction ($500k) in procurement costs while maintaining product quality, thereby boosting overall profit margins.
• Executed a planogram SKU rationalization strategy to eliminate underperforming products, resulting in a 20% inventory cost reduction and a 12% increase in overall profit margins, while maintaining a focused and.

New Albany, Ohio, US

• Hired to optimize Sweater & Knit assortment to drive incremental sales volume.Wins:
• Realized $270M in revenue across 220 stores, marking a 25% growth by strategically shifting the product mix towards high-margin key items.
• Restructured cost elements, achieving over $1M in savings within the first year following on-site evaluations of factories in India.

West Bridgewater, MA, US

• Promoted into role to drive new customer acquisition through revamped assortment strategy.Wins:
• Attained $250M in sales volume from a 5M-strong active customer base, resulting in a 20% increase in customer lifetime value and contributing to overall business growth.
• Launched first “Fast Fashion” catalog to showcase top trends/best sellers generating +25% sales increase.

West Bridgewater, MA, US

• Responsible for driving sales and margin swimwear and casualwear departments.Wins:
• Within one year of joining, was recognized with a promotion to VP; +15% YoY increase in Swimwear category.