Stacey Helbig Email & Phone Number

Rockford, Illinois, Us

Thrilled to step into a leadership role as Vice President to drive and accelerate significant sales growth across both retail and food service divisions at Fire Dept. Coffee. This mission-driven, family-friendly company, owned by Veterans and Firefighters, is dedicated to supporting sick and injured First Responders through our 501(c)3 initiative. We’re on a mission to contribute $2 million in donations by 2025, and I’m honored to lead the charge. Excited to amplify our impact and foster meaningful partnerships along the way! #SalesLeadership #CPGIndustry #MissionDrivenCompany

Rockford, Illinois, Us

Hired to drive and accelerate substantial sales growth within the retail and food service divisions. Fire Dept. Coffee is a family-friendly business, owned and operated by Veterans and Firefighters, and is dedicated to supporting sick/injured First Responders through its 501(c)3 initiative. Their goal at FDC is to contribute $2 million in donations by 2025. Excited to be part of this mission-driven organization! #SalesLeadership #CPGIndustry #MissionDrivenCompany

Pioneering tomorrow, today! ThinkAhead is a leading innovator that specializes in bringing fresh and differentiating products and services to retailers of all sizes. Our innovative thinking and proven track record make us the go-to partner for retailers looking to grow and stand out in the market.

Framingham, Ma, Us

Appointed to oversee a 100-member team to pioneer new services, amplify traffic, and achieve sales growth. Wins:• Achieved a 20% YTD increase in annual sales, hitting $500M across 1,000 Staples USR stores in 2023 by introducing key services like TSA precheck, Notary, and Digital Mailbox.• Effectively rolled out passport photo services, securing a 10% market share within just two years and broadening the range of services offered by Staples.• Utilized market intelligence to introduce TSA precheck services, attracting over 2 million new customers and generating $26M in EBITDA, thereby making Staples the largest provider of TSA precheck services in the U.S.• Orchestrated the repurposing and rebalancing of the Remote Operations team, achieving a 25% increase in throughput and reducing SGA by $500K.

Framingham, Ma, Us

Promoted into role to redefine Staples go-to-market' strategies and initiate impactful in-store customer programs. Wins:• Launched innovative initiatives like The Breakthrough Project and Signature Innovation in retail stores, generating an additional $2.5M in annual sales, which provided a debut platform for Small Businesses to pitch their products for in-store placement.• Introduced situational content on Staplesconnect.com to assist Small Businesses, workers, and learners, resulting in a 20% surge in impressions.• Restructured and introduced go-to-market strategies for three distinct Staples customer segments (Workers, Learners, Small Business Owners), enhancing internal alignment and efficiency.

Framingham, Ma, Us

Commissioned to launch and scale innovative products & services to boost store profitability and counteract declining core categories.Wins:• Introduced and scaled new services, including Coworking, TSA precheck program, passport photos, and digital mail services resulting in 5% increase in foot traffic & resulting in 500%+ sales growth.• Designed, developed, and implementing new products/services for 7 brand-defining stores in Boston market, serving as a platform for nationwide expansion in 2023/24 to 150 locations, resulting in +500bps comp over trend.• Pioneered first-to-market inside sales department for Coworking business within US retail, resulting in overall store’s profitability of +50% across 12 months.• Engineered a customer retention strategy that leveraged the new services like Coworking and TSA precheck, achieving a 20% increase in customer lifetime value and contributing to the overall store profitability.

Framingham, Ma, Us

Held two-day trainings 2-3 times each year focusing on innovation at Staples. Course work includes:• Innovation Process /• Innovation Gap / • Change Management /• Innovative Thinking

Framingham, Ma, Us

Recruited to drive significant revenue growth by innovating store processes like the front-end queue, and diversifying product offerings.Wins:• Drove new sales volume to $150m through initiatives like front-end merchandising queue, first-of-its-kind merchandising at Staples, and introduced new product categories such as Fine Arts, Travel, and Fashion Tech product.• Negotiated and secured long-term contracts with key fixture suppliers, resulting in a 50% reduction ($500k) in procurement costs while maintaining product quality, thereby boosting overall profit margins.• Executed a planogram SKU rationalization strategy to eliminate underperforming products, resulting in a 20% inventory cost reduction and a 12% increase in overall profit margins, while maintaining a focused and high-performing product assortment.

New Albany, Ohio, Us

Hired to optimize Sweater & Knit assortment to drive incremental sales volume.Wins:• Realized $270M in revenue across 220 stores, marking a 25% growth by strategically shifting the product mix towards high-margin key items.• Restructured cost elements, achieving over $1M in savings within the first year following on-site evaluations of factories in India.

West Bridgewater, Ma, Us

Promoted into role to drive new customer acquisition through revamped assortment strategy.Wins:• Attained $250M in sales volume from a 5M-strong active customer base, resulting in a 20% increase in customer lifetime value and contributing to overall business growth.• Launched first “Fast Fashion” catalog to showcase top trends/best sellers generating +25% sales increase.

West Bridgewater, Ma, Us

Responsible for driving sales and margin swimwear and casualwear departments.Wins:• Within one year of joining, was recognized with a promotion to VP; +15% YoY increase in Swimwear category.