Stacey Hirata Email & Phone Number

• Responsible for driving the business strategy and plans.
• Establishing and overseeing all day-to-day business operations.
• Collaborating on game ideation for a new original IP.
• Consulting and managing outside entities for their early-stage projects.

San Ramon, CA, US

• Responsible for establishing Striking Distance US, Spain, and Canada as wholly owned Krafton subsidiaries.
• Led the build out of the state-of-the-art development studios in both San Ramon, CA, and Zaragoza, Spain.
• Established and oversaw all business operations including Operations, Finance, HR, Facilities, Business Development, Legal, Brand and Product Marketing, Public Relations.
• Led the SDS Publishing team in its’ global launch of The Callisto Protocol IP resulting in over $250m in revenue in its 1st year, initiating the IP’s transmedia strategy and plan and establishing the current Western.
• Awarded Game Industry.biz 2022 Best Places to Work Winner - the top sized companies (50 - 200 employees).

San Ramon, CA, US

Sunnyvale, CA, US

• Indigo 7 provides strategic guidance, marketing, sales and distribution, manufacturing and operational management for a variety of consumer products within tech, games, apparel, home decor and entertainment.
• Responsible for establishing strategies and overseeing all business operations.
• Advisor to all strategic M&A negotiations and decisions.
• Transitioned newly acquired companies and brands.
• Spearheaded product planning and development, manufacturing, and production of all consumer products.
• Led brand and product marketing, public relations and agencies, internal and external creative service teams.

Santa Clara, CA, US

• Responsible for portfolio planning, business partnerships and developer relations that successfully onboarded a suite of 3rd party games for the platform.
• Led global strategies and planning, responsible for P&L, and advisor at board and investors meetings.
• Managed and directed creative services, sales, marketing, and communications teams.
• Founded Black Koi Games, a mobile game software development team, ultimately acquired by Green Throttle Games within a year.
• Joined the leadership team at Indigo 7 Silicon Valley, Inc. when Green Throttle Games was acquired by Google.

• Responsible for building and scaling all business operations to a 50+ person development studio for a Massively Multiplayer Online Social Simulation (MMO) developer and publisher.
• Successfully built internal operations teams including HR, Talent acquisition, finance, and facilities.
• Led brand and product marketing teams, public relations, and all external agencies.
• Recognized for having a unique leadership ability to foster partnerships and communications between business and creative disciplines.

Santa Monica, California, US

• Responsible for leading the Guitar Hero global brand and directing its brand management team.
• Led the portfolio planning, strategies and positioning, and P&L’s.
• Managed the Directors for Global Brand Management, Public Relations, Channel Marketing, Business Development and Creative Services teams for Activision.
• Implemented innovative strategies critical to the brand’s growth from $45m to $1.2b gross revenues.
• Guitar Hero franchise accounted for over 50% of gross revenues for Activision’s portfolio and 75% of its operating profit within its first year after acquisition.
• Pioneered and built the Brand Activation team that paved the way for Activision’s first entry into downloadable digital content for games.

US

• Responsible for all aspects of the marketing and PR for the company’s new console centric direction.
• Spearheaded and launched the company’s first publisher licensing agreements.
• Negotiated licenses and distribution agreements with Vivendi, Disney/Buena Vista, MTV, Fleshwound Films, etc.
• Maximized communication with internal and external Product Development teams.

Irvine, California, US

• Head marketing executive for creating and executing strategic go to market programs.
• Served as part of the US executive team to drive corporate strategic planning.
• Bridged the gap between the company’s Asia and US development teams for product development.
• First female executive to attend the quarterly “President’s Global Strategic” meeting in Japan.
• Oversaw product marketing team and pioneered the company’s first online marketing strategies.
• Coordinated planning with international counterparts (Japan and Europe) to maximize efficiencies.