Stacey Hirata

Stacey Hirata Email and Phone Number

President & Founding Partner | Former President, Chief Operating Officer and EVP Marketing for Striking Distance Studios, a Krafton Subsidiary | Former VP, Marketing for Activision @ Pinstripe Games
Stacey Hirata's Location
San Jose, California, United States, United States
Stacey Hirata's Contact Details

Stacey Hirata personal email

n/a

Stacey Hirata phone numbers

About Stacey Hirata

Proven executive with experience across entertainment, software & hardware technology and consumer products. Award winning leader with the ability to thrive in environments from start-ups to publicly traded companies, build and drive effective cross-functional teams, manage with open communication style, have keen foresight for long-term vision, proven as a fast study into new verticals, achieve broad based buy-in across all levels of an organization.Most notably led the global brand team for marketing, public relations, creative services, retail channel marketing and brand activation for the Activision Guitar Hero franchise. Instrumental in growing business from $45m revenue to over $1.2b revenue within a year catapulting the brand into a pop culture phenomenon and fastest growing videogame franchise.

Stacey Hirata's Current Company Details
Pinstripe Games

Pinstripe Games

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President & Founding Partner | Former President, Chief Operating Officer and EVP Marketing for Striking Distance Studios, a Krafton Subsidiary | Former VP, Marketing for Activision
Stacey Hirata Work Experience Details
  • Pinstripe Games
    President & Founding Partner
    Pinstripe Games Jan 2024 - Present
    • Responsible for driving the business strategy and plans.• Establishing and overseeing all day-to-day business operations. • Collaborating on game ideation for a new original IP. • Consulting and managing outside entities for their early-stage projects.
  • Hirata Consulting, Llc
    Founder And Ceo
    Hirata Consulting, Llc Jan 2024 - Present
  • Striking Distance Studios
    Chief Operating Officer And Evp Of Marketing
    Striking Distance Studios Jul 2019 - Dec 2023
    San Ramon, Ca, Us
    • Responsible for establishing Striking Distance US, Spain, and Canada as wholly owned Krafton subsidiaries. • Led the build out of the state-of-the-art development studios in both San Ramon, CA, and Zaragoza, Spain.• Established and oversaw all business operations including Operations, Finance, HR, Facilities, Business Development, Legal, Brand and Product Marketing, Public Relations. • Led the SDS Publishing team in its’ global launch of The Callisto Protocol IP resulting in over $250m in revenue in its 1st year, initiating the IP’s transmedia strategy and plan and establishing the current Western Publishing team for Krafton.• Awarded Game Industry.biz 2022 Best Places to Work Winner - the top sized companies (50 - 200 employees).
  • Striking Distance Studios
    President & Coo
    Striking Distance Studios Jul 2019 - Dec 2023
    San Ramon, Ca, Us
  • Indigo 7 Silicon Valley
    President & Cmo
    Indigo 7 Silicon Valley Jan 2014 - Mar 2019
    Sunnyvale, Ca, Us
    Indigo 7 provides strategic guidance, marketing, sales and distribution, manufacturing and operational management for a variety of consumer products within tech, games, apparel, home decor and entertainment.• Responsible for establishing strategies and overseeing all business operations.• Advisor to all strategic M&A negotiations and decisions.• Transitioned newly acquired companies and brands. • Spearheaded product planning and development, manufacturing, and production of all consumer products. • Led brand and product marketing, public relations and agencies, internal and external creative service teams. • Developed and executed sales and ecommerce strategies resulting in profitable growth. • Strategized, developed, and launched multiple early-stage companies within industries such as games, toys, electronics, fashion, home goods, etc.
  • Green Throttle Games, Inc.
    Head Of Publishing & Vp Of Marketing And Pr
    Green Throttle Games, Inc. Jul 2012 - Apr 2014
    Santa Clara, Ca, Us
    • Responsible for portfolio planning, business partnerships and developer relations that successfully onboarded a suite of 3rd party games for the platform.• Led global strategies and planning, responsible for P&L, and advisor at board and investors meetings.• Managed and directed creative services, sales, marketing, and communications teams. • Founded Black Koi Games, a mobile game software development team, ultimately acquired by Green Throttle Games within a year.• Joined the leadership team at Indigo 7 Silicon Valley, Inc. when Green Throttle Games was acquired by Google.
  • Black Koi Games
    Founder & Ceo
    Black Koi Games Apr 2012 - Dec 2012
  • Envie Interactive
    President
    Envie Interactive Oct 2010 - Jun 2012
    • Responsible for building and scaling all business operations to a 50+ person development studio for a Massively Multiplayer Online Social Simulation (MMO) developer and publisher.• Successfully built internal operations teams including HR, Talent acquisition, finance, and facilities. • Led brand and product marketing teams, public relations, and all external agencies. • Recognized for having a unique leadership ability to foster partnerships and communications between business and creative disciplines.
  • Envie Interactive
    Consultant/Vice President
    Envie Interactive Sep 2009 - Oct 2010
  • Activision
    Vp, Marketing - Guitar Hero Brand
    Activision Apr 2006 - Jun 2009
    Santa Monica, California, Us
    • Responsible for leading the Guitar Hero global brand and directing its brand management team.• Led the portfolio planning, strategies and positioning, and P&L’s. • Managed the Directors for Global Brand Management, Public Relations, Channel Marketing, Business Development and Creative Services teams for Activision. • Implemented innovative strategies critical to the brand’s growth from $45m to $1.2b gross revenues. • Guitar Hero franchise accounted for over 50% of gross revenues for Activision’s portfolio and 75% of its operating profit within its first year after acquisition. • Pioneered and built the Brand Activation team that paved the way for Activision’s first entry into downloadable digital content for games.• Spearheaded and executed initiatives with licensing and promotional partners such as Kellogg, Coca-Cola, Kentucky Fried Chicken, 7-Eleven, AT&T, NASCAR, Red Bull, Live Nation, and others global brands.
  • Red Mile Entertainment
    Director Of Marketing
    Red Mile Entertainment 2004 - 2006
    Us
    • Responsible for all aspects of the marketing and PR for the company’s new console centric direction. • Spearheaded and launched the company’s first publisher licensing agreements. • Negotiated licenses and distribution agreements with Vivendi, Disney/Buena Vista, MTV, Fleshwound Films, etc.• Maximized communication with internal and external Product Development teams.
  • Bandai Namco Entertainment America Inc.
    Director Of Marketing And Pr
    Bandai Namco Entertainment America Inc. Feb 2000 - Mar 2004
    Irvine, California, Us
    • Head marketing executive for creating and executing strategic go to market programs. • Served as part of the US executive team to drive corporate strategic planning.• Bridged the gap between the company’s Asia and US development teams for product development.• First female executive to attend the quarterly “President’s Global Strategic” meeting in Japan.• Oversaw product marketing team and pioneered the company’s first online marketing strategies.• Coordinated planning with international counterparts (Japan and Europe) to maximize efficiencies.• Negotiated and selected external marketing agencies and vendors.• Key executive for 1st party relations and partnerships with Sony, Microsoft, and Nintendo.• Noteworthy brands include Pac-Man, Ms. Pac-Man, Soul Calibur, Tekken, Ace Combat
  • Snk Corporation Of America
    Director Of Marketing And Public Relations
    Snk Corporation Of America 1996 - 2000
  • Jvc Musical Industries
    Director Of Marketing
    Jvc Musical Industries 1994 - 1996

Stacey Hirata Skills

Video Games Monetization Marketing Strategy Social Media Online Advertising User Experience Game Design Casual Games Mmo Facebook User Interface Design Online Gaming Copywriting Product Marketing Analytics Public Relations Product Management Digital Marketing Game Development Strategic Partnerships Online Marketing Social Games Mobile Games Interactive Entertainment Digital Distribution Gaming Marketing Brand Management Start Ups Publishing Strategy Advertising Business Development Integrated Marketing Brand Development Corporate Branding Corporate Communications Leadership Management Cross Functional Team Leadership

Stacey Hirata Education Details

  • San Francisco State University
    San Francisco State University
    Communications

Frequently Asked Questions about Stacey Hirata

What company does Stacey Hirata work for?

Stacey Hirata works for Pinstripe Games

What is Stacey Hirata's role at the current company?

Stacey Hirata's current role is President & Founding Partner | Former President, Chief Operating Officer and EVP Marketing for Striking Distance Studios, a Krafton Subsidiary | Former VP, Marketing for Activision.

What is Stacey Hirata's email address?

Stacey Hirata's email address is st****@****ios.com

What is Stacey Hirata's direct phone number?

Stacey Hirata's direct phone number is +162668*****

What schools did Stacey Hirata attend?

Stacey Hirata attended San Francisco State University.

What skills is Stacey Hirata known for?

Stacey Hirata has skills like Video Games, Monetization, Marketing Strategy, Social Media, Online Advertising, User Experience, Game Design, Casual Games, Mmo, Facebook, User Interface Design, Online Gaming.

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