Vp, Marketing - Guitar Hero Brand
Santa Monica, California, Us
• Responsible for leading the Guitar Hero global brand and directing its brand management team.• Led the portfolio planning, strategies and positioning, and P&L’s. • Managed the Directors for Global Brand Management, Public Relations, Channel Marketing, Business Development and Creative Services teams for Activision. • Implemented innovative strategies critical to the brand’s growth from $45m to $1.2b gross revenues. • Guitar Hero franchise accounted for over 50% of gross revenues for Activision’s portfolio and 75% of its operating profit within its first year after acquisition. • Pioneered and built the Brand Activation team that paved the way for Activision’s first entry into downloadable digital content for games.• Spearheaded and executed initiatives with licensing and promotional partners such as Kellogg, Coca-Cola, Kentucky Fried Chicken, 7-Eleven, AT&T, NASCAR, Red Bull, Live Nation, and others global brands.