Stacey Holton Email & Phone Number

Indianapolis, In, Us

Linden, Indiana, Us

Strategic leader directing marketing initiatives for Tipmont, a cooperative delivering electricity and fiber internet to over 25,000 homes and businesses in Indiana.Implemented a holistic rebranding endeavor that revolutionized the cooperative's corporate identity, harmonizing it with an updated business strategy encompassing fiber internet alongside electric service offerings, tailored to match target market demographics.Direct cross-functional teams in developing and maintaining brand strategy, including visual identity and messaging hierarchy, ensuring consistency across all communication channels.Develop comprehensive marketing strategies and plans, integrating market research, competitive analysis, and customer insights to identify opportunities for growth and differentiation, resulting in fiber take rate increasing 19% in less than three years.Negotiate partnerships with local organizations to promote fiber internet services through co-marketing initiatives, expanding reach and penetration in key demographic segments.

Lafayette, Indiana, Us

Strategic leader directing marketing initiatives for Wintek, a subsidiary of Tipmont. Wintek provides residential fiber internet and commercial network solutions to homes and businesses in Greater Lafayette.

Indianapolis, In, Us

Directed the creative services program at Indiana Electric Cooperatives, the pioneering electric cooperative service organization in the U.S., supporting 38 member cooperatives across Indiana.Oversaw a complete rebrand, in addition to monthly artistic direction, for Indiana Connection magazine – the electric cooperative community’s award-winning publication, which is distributed to more than 310,000 Indiana homes each month. While in role, magazine membership grew 15% and advertising revenue grew 200% from $83K to $300K in two years.Collaborated closely with member cooperative communicators to advise on brand and creative strategies and develop high-quality communication materials.Directed a team of 5+ creatives and freelancers, managing workflow and resources to deliver high-quality design, video, and digital content under tight deadlines.Developed and enforced the organization’s brand policies and standards, ensuring all content was on-brand and maintained high-quality standards.Negotiated with external vendors and freelancers to secure favorable terms and pricing, ensuring project demands were met without compromising quality or timelines.

Indianapolis, In, Us

Indianapolis, In, Us

Designed visually captivating communication materials, including editorial layouts, informational pieces, postcards, signage, bill stuffers, advertisements, websites, and social media graphics, while strictly adhering to branding guidelines. Prepared pre-press files and coordinated print production.Led the design, prioritization, and seamless delivery of marketing campaigns for clients, ensuring effective consumer engagement. Crafted compelling promotional copy, press releases, and feature articles across diverse subjects.Developed detailed presentations to convey complex graphical data effectively. Conducted workshops for clients' employees to enhance their skills in creating engaging marketing collateral.Additionally, specialized in creating custom wedding stationery from concept to production.Client portfolio:Indiana Electric Cooperatives (Indianapolis, Indiana)Minds in Motion (Louisville, Kentucky)Northwest Evaluation Association (Portland, Oregon)Lue and Associates (Beaverton, Oregon)BN Branding (Bend, Oregon)Research-by-Design (Lake Oswego, Oregon)Animal Behavior Network (Los Angeles, California)Discovery Collaborative (Lake Oswego, Oregon)

Collaborated individually with couples to craft personalized and vibrant wedding stationery designs.

Collaborated closely with data analysts to craft comprehensive client presentations, synthesizing insights from BNResearch's market research studies into impactful deliverables. Spearheaded the creation of custom charts, tables, and graphs to elucidate data, facilitating actionable decision-making for clients.Managed the editing and formatting of outgoing documents such as proposals, contracts, reports, and presentations, ensuring accuracy and professionalism. Oversaw the coordination of printing, copying, binding, and shipping of materials. Maintained and updated marketing collateral, overseeing press and printing logistics.Designed graphic elements for research documents to enhance data visualization. Partnered with research directors and project managers to enhance data readability and consistency in client deliverables. Conducted website maintenance tasks.Efficiently scheduled and coordinated meetings, interviews, appointments, events, and travel arrangements for supervisors, optimizing time management and productivity.Recognized with a Certificate of Merit from the CEO for exceptional professionalism and a proactive approach to supporting colleagues.