Managing a dedicated team of three, I am responsible for marketing strategy and initiatives for the Treasury Management and Capital Markets Line of Business.- Manages a high-performing team producing a steady stream of marketing deliverables including product launches, post-acquisition integrations as well as foundational activities such as webinars, videos, tradeshow & sponsorship activities, paid media, pitchbooks, deal alert communications, thought leadership, email, and social post activities (LinkedIn & Amplify).- Lead end-to-end campaign management, including planning, budgeting, execution, tracking, and ongoing optimization. Develop detailed project plans, timelines, and deliverables to ensure successful implementation of marketing campaigns.- Identify the most effective marketing channels to reach the target audience of each industry campaign. Develop channel-specific strategies, leveraging digital marketing, social media, email marketing, events, and other relevant channels.- Collaborate with internal stakeholders, such as product managers, executive leadership and Marketing teammates, to understand their needs and align campaign strategies with their goals. Effectively communicate campaign plans, progress, and results to stakeholders.

Collaborating with Line of Business (LOB) Marketing partners, agency partners, and analytics teams, I managed marketing automation and lead nurture campaigns with a particular focus on end-to-end targeted email campaign design, development and execution (including audience segmentation, defining email messaging and test plans, executing email campaigns and measuring the success of those campaigns), as well as lead prospecting and nurturing across all digital and direct channels.

- Managed campaign execution from kickoff to deployment, including managing project timelines, overseeing creative development, production and deployment for 10 LOBs. Coordinated, planed, and developed the visual style and layout of emails and landing pages. Identified and drove enhancements to email templates and coordinated creative tests that maximize defined campaign KPIs and overall growth of the email channel.- Developed and implemented internal request processes, guidance documents, QA processes and SLAs designed to move production & deployment of email campaigns from an agency to in-house production. Successfully on-boarded contractors and employees to support in-house email production (coding) efforts.- Consulted, educated, facilitated and communicated knowledge and application of system capabilities/tools/processes to all users and stakeholders impacted. Adhered and advised on CASL/GDPR/CAN-SPAM compliance.

Marketing Technologist with the experience to implement, integrate and optimize marketing systems powering content marketing endeavors. Articulated and translated the overall digital marketing roadmap vision into strategy and tactics for specific programs. Working in conjunction with multiple departments, I helped guide the team on digital technology, measurement strategies and execution and glean insight from data to enhance campaigns once they are in motion. - Evaluated, proposed and executed solutions on how best to leverage systems of engagement, including CRM, CMS, web digital properties, marketing automation platforms and compliant marketing distribution systems. Served as an internal champion for marketing technology initiatives. - Launched and managed Spectranetics’ marketing automation program (Eloqua). Managed and maintained the end-to-end process for content marketing workflows from ideation, creation, development, execution, analysis and optimization. - Program manager for our CRM (salesforce.com) platform, managing all relationships, projects and budgets with 3rd party vendors, integrators and internal stakeholders. - Responsible for overall adoption of the salesforce.com platform. Developed and implemented the field-based salesforce.com training program for field based reps and ongoing online training tutorials for continuous education. - Previous roles and responsibilities within the marketing communication department: communication & indication matrixes, the development of marketing materials (product brochures, KOL videos, product and program animations, etc), multiple microsites, iOS apps, online event registration, brand management and owner of the corporate branding guide, new product packaging guidelines, liaison to our internal PARC (Promotional and Advertising Review Committee).

Early pioneer in marketing technology solutions, revolutionizing AtriCure’s marketing department by transitioning from print promotional content to digital technology. - Legally drove communication plans and tactics for six Class II and III market-leading product lines initially used 90% off-label. Translated marketing strategies into the optimal mix of channels (collateral, e-marketing, web, tradeshows, etc.) and managed the budgets necessary to achieve plan goals.- Launched a BlackBerry application allowing sales representatives to send digital marketing materials directly to their customers in accordance with FDA guidelines and internal procedures. This application allowed representatives to distribute three times as many items while reducing overall costs by 40%.- Relaunched the corporate website within a ten day time frame, on time and on budget. In the year after launch, the corporate website achieved a 150% increase in site visits, 179% increase in page views and a 42% increase in time spent on the website. - Transformed the global tradeshow program by managing all aspects of tradeshow messaging and lead generation. Successfully implemented interactive touchscreen program to optimize product education at the booth. Initiated custom lead generation program that would instantly send customers requested digital content. Developed all booth graphics, videos and other materials for United States and OUS tradeshows and events.- Architect and lead for the organization’s ‘Promotional Review Committee’ (PRC), the internal copy review necessary to distribute documents internally and externally. Wrote and updated procedures pertaining to advertising and promotion in agreement with FDA and other applicable regulations. - Managed relationships with designers and vendors to produce and distribute print content. - Built the corporate email marketing system (EMMA).

Responsible for raising over $250,000 in a seven county area of southwest Ohio. - One of the top three Program Coordinators in the 14-state Midwestern Division in both percent budget raised and percent increase over previous year. Winner of the ‘Front Runner on Goal’ award five quarters. Average year end was 111% of sales budget over a three year period. - Honored with the distinction of being the only Program Coordinator in the Midwestern Division to be asked to enter other markets to run MDA’s signature event, the Jerry Lewis Labor Day Telethon.- Proficient in speaking to large groups of people of various ages regarding the Muscular Dystrophy Association, it’s services, and its mission. Accountable for the planning, management, & volunteer recruitment for all special events benefiting the MDA throughout a seven county territory in Southwest Ohio.