Stacey Horricks Email & Phone Number

Canada

Canada

As an invited member of the HBR Advisory Council, I provide feedback through surveys and interviews to help shape the content of Harvard Business Review publications.

With over 15 years of experience spanning B2B and B2C sectors, I bring a unique blend of marketing expertise and AI-driven insights to help businesses grow and adapt. Whether you're aiming to integrate AI into your current strategy, need flexible support for specific projects, or are seeking a deeper long-term partnership, I deliver scalable solutions tailored to your goals. My approach is rooted in aligning marketing with your business needs, ensuring both immediate impact and sustainable growth.Areas of Expertise:AI-Powered Marketing StrategiesDigital Transformation through AIScalable Solutions for GrowthB2B and B2C Market DynamicsAI & Machine Learning Certifications:Applied Generative AI for Digital Transformation — MITNo Code AI and Machine Learning: Building Data Science Solutions — MITAWS Certified AI Practitioner — Amazon Web Services (AWS)Prompt Design in Vertex AI — GoogleAI Essentials — GoogleResponsible Use of AI — Amazon Web Services (AWS)Learn more : https://www.shorricks.com/

Toronto, Ontario, Canada

Spearheaded marketing strategies and key projects, supporting an 80% increase in attendance at the flagship conference in 2023.Enhanced market penetration by implementing integrated marketing strategies.Devised and implemented a cross-departmental collaboration process, dramatically improving project outcomes and operational efficiency.

Toronto, Ontario, Canada

Led integrated planning and the social media team managing 12 channels for all our divisions.Spearheaded an employee advocacy program, earning a #2 global ranking for employee engagement in the IT Services industry on LinkedIn.

Toronto, Canada Area

Strategic management of multi-channel B2B campaings for Canada's largest cable and phone provider, Rogers.Planning and execution included:- Developing monthly and quarterly competitive reports- Email campaign development- Media planning - Go-to-market campaign planning and execution- Competitive Intelligence- Consumer persona and journey-mapping

Toronto, Canada Area

Developed and optimized go-to-market strategies for a variety of brands and products including Chevrolet, General Motors, RBC, Nestle, Bayer, Wendy's, Novartis, OLG, Lotto/649, Export Development Canada, Petro Canada, L'Oreal, Nespresso, GSK and Niagara Tourism.Led customer, competitive, and market insights and reporting by using an array of software platforms, such as: Sysomos, Sprinklr, Crimson Hexagon, Spredfast, Talkwalker, Brandwatch and Radian6 .Developed and launched extensive brand campaigns and marketing workshops for organizations in energy, government, consumer products and goods, and automotive. Communication and content planning for businesses focused in both B2B and B2C.

Toronto, Canada Area

- Brand launch and sustained planning and execution- Managed Koodo Mobile’s digital media strategy and execution- Supervised Koodo’s peer-to-peer community forum and customer reward program- Oversaw driving quality traffic to koodomobile.com via SEO and Google search advertising - Helped guide a customer care team of 6 on Twitter & Facebook- Aligned digital analytics/reporting with the company’s overall objectives- Developed and forecasted digital media planning and budgets- Worked closely with vendors and agencies focused in media buying, creative campaigns & PR

New York, New York, United States

Oversaw the digital marketing department within an IPG/McCann Worldgroup boutique agency, focused in both revitalizing existing products and launching new ones. Built a team of SEM/PPC Managers, Web Designers, Community Managers, Digital Strategists and Analytics Consultants.Developed and executed product launch campaigns for 10+ brands including: PediaCare, Dramamine, Purina, Voli Vodka, Clear Eyes, Beano, Fiber Choice, Compound W, Goody's Powder, BC Powder, Luden's, Chloraseptic, Efferdent and Doctor's Night Guard.

New York, New York, United States

Digital Strategy: created online campaigns surrounding social media, website and mobile; produced proposals and presentations featuring wide array of digital ideas and solutions.Online Research: collected consumer insights and competitive research through online tools and customer feedbackData Analysis: translated info from Google Analytics into actionable insights and recommendationsSearch Engine Marketing: Implemented PPC and organic search/SEO best practices for clients

New York, New York, United States

MassiveMusic produces music and sound for the moving picture.Skills/Knowledge/Experience:Public Relations: Built strong relationships within the music and interactive industriesPublic Speaking: Moderated panels at video game/interactive and music conferences as an expert in Interactive Music and Cross-Media productionMusic Supervision: Creatively sourced and licensed music for commercials, films and video gamesBudget and Contract Negotiation: Reviewed and negotiated licensing contracts on behalf of clients and music artists

Toronto, Canada Area

Overseeing the licensing and original composition of music in various forms of media including: video games, interactive media, television series, feature films, documentaries and commercialsSales and Marketing Manager for business outside of advertising.

Toronto, Canada Area

Music Supervisor 2005 - 2007Assistant Music Supervisor 2004 - 2005Music Coordinator 2002 - 2004 As Music Supervisor, oversaw the licensing of music in film and television and acted as the liaison between clients and licensors in the music industry.As Assistant Music Supervisor, helped manage licensing a high volume of songs for a large prime time television series.As Music Coordinator, created and administered legal contracts as well as reviewed ones from outside licensors.

Certificate, No-Code Ai And Machine Learning - Building Data Science Solutions

Program Summary: - Comprehensive overview of AI applications in business - Key algorithm concepts and practical implementation skills.

Brand Management

- Brand management and driving company value. - Develop, execute and measure an effective brand strategy. - Manage various types.

Business Strategy Certificate

- Assessed business opportunities through the lens of value creation - Applied value stick, a research-based framework for strategy.

Certificate Program, Product Marketing

Product Marketing Core packs everything any product marketer needs to propel their product - and career - to the next level. Modules.

Marketing / Web Development

- Digital Strategy - Go-To-Market Planning - Social Media Strategy - Search Engine Marketing - Analytics - Web & Social - Mobile Marketing.

Certificate Program, Data Analytics

- Using Tableau, Excel, and SQL to spot trends and drive business decisions with real‐world data. - Making critical decisions.

Bachelor Of Business Administration - Bba