Promoted into leadership role to build best-in-class digital strategy and reverse declining applications. Led 30+ member team across data analytics, digital marketing, and website product. - Brought paid advertising program in-house, increasing teacher applicant pool by 31%.- Engaged alumni and grew social media followers by 200% across 6 platforms in first year.- Set KPIs and created data analytics reports for 6 teams to increase speed-to-market and ROI.- Spoke regularly on the topics of social listening and social media analytics, including at the Social Media Strategy Summit and Digital Now Conference.- Recognized as #1 education-policy Twitter feed in Education by Education Next (2014 & 2015); finalist for best blog post, “Education Didn’t Save Mike Brown,” by Content Marketing Institute (2015).

Research director, associate producer, and subject matter expert for the #1 preschool show on Nickelodeon for 7 years. - Conducted 2x/weekly focus group research and moderated interviews with ~800 children/year. - Advised executive producer, head writer, and production staff on how to incorporate math curriculum in developmentally appropriate ways that also encourage preschoolers to interact with materials.- Provided curricular feedback to nickjr.com for online games and developed ~75% of content for Facebook.