Stacey Pool Email & Phone Number

Greenwood Village, CO, US

Broomfield, Colorado, US

Broomfield, CO, US

• Senior Leader with demonstrated success in driving and delivering double-digit revenue growth, responsible for +$500M in top-line revenue.
• Promoted into role to lead and transform new skier visit growth and drive loyalty among existing guests.
• Delivered +12% revenue growth Yr/Yr in spring pass sales by advancing guest segmentation and personalization capabilities, improving brand awareness, and executing fully integrated marketing campaigns.
• Leveraged guest, competitive, and market insights to develop a multi-year strategic roadmap that will support Vail Resorts’ long-term financial growth objectives.
• Responsible for the Epic Pass brand strategy including brand position, value proposition, and brand guidelines.
• Led an organizational restructure to deliver more guest-centric communications, execute digital and traditional marketing strategies, and simplify go-to-market processes.

Broomfield, CO, US

• Managed executive communications to the organization on the vision, strategy, and priority initiatives. Provided governance on enterprise communications.
• Member of the executive team meetings; driving organizational priorities and decisions, ensuring alignment with and contributing to the achievement of goals and objectives.
• Provided oversight of the annual strategic and operational goal-setting process.

Broomfield, CO, US

• Achieved 20% revenue growth Yr/Yr in season pass sales by utilizing sophisticated acquisition and retention strategies.
• Introduced the first digital mountain assistant (chatbot) into the Vail Resorts digital ecosystem, by understanding consumer trends and opportunities to improve the guest experience.
• Functional marketing lead for a $1B corporate acquisition, responsible for integrating sales and marketing activities across the new resort portfolio.

Broomfield, CO, US

• Delivered an enterprise-wide, data-driven digital strategy that delivered more than $350M in online revenue - 250% growth since 2012.
• Expertise in customer journey mapping, which brought new ways to think about customer needs and opportunities for improvement.

Broomfield, CO, US

• Responsible for the EpicMix brand and product offering. Identified and delivered new product features and brand marketing strategies that resulted in over 1M new users.
• Developed detailed eCommerce business cases for new initiatives, including projected ROI, and postimplementation results.

Broomfield, CO, US

• Led the strategy and execution for the onthesnow.com site redesign, photo / video gallery, mobile gear guide app, and highly utilized snow-reporting app.

Beaverton, OR, US

• Successful Digital eCommerce Leader specifically focused on newly launched customization business.
• Defined the vision and strategy for an innovative website (NIKEiD.com) resulting in the creation of business solutions that grew revenue and maximized profitability.
• Identified business opportunities by understanding consumer needs, industry trends, and competitive developments.

Beaverton, OR, US

• Led cross-functional teams by communicating the vision of a project, clarifying strategic requirements, explaining complex ideas clearly, and managing expectations.
• Managed each phase of the project lifecycle and monitored daily tasks against a project schedule to keep projects on track and within budget.

Beaverton, OR, US

• Responsible for functional and technical requirements for digital and supply chain projects.
• Collaborated with cross-functional experts to design and deliver the most appropriate solution to complex business problems.

Monroe, LA, US

I was the primary business contact for the Wholesale customer website. I was responsible for understanding all aspects of the Wholesale business to successfully design and develop a website that was valuable to Qwest customers. In this position, I had to truly understand and appreciate user behavior in order to develop the best site experience. I learned.

Dublin 2, IE

Working as a consultant, I gained insight into how business is conducted in a variety of settings. By working alongside business leaders to deliver world-class solutions, I learned how to apply customized solutions that were tailored to an individual organization’s needs. I defined project scope and requirements, analyzed business processes, and delivered.