Stacey Kang Email & Phone Number

Phoenix, AZ, US

• Led cross-functional teams to develop and execute marketing strategies across diverse customer channels, boosting engagement and brand loyalty, and driving a 15% increase in customer satisfaction.
• Oversaw large-scale customer success and retention programs, resulting in a 25% reduction in customer churn and increasing campaign effectiveness across both digital and in-person channels.
• Partnered with analytics and digital strategy teams to implement AI-driven customer targeting, improving conversion rates by 10% through machine learning and data optimization.
• Created structured customer feedback mechanisms to capture and act on key insights, leading to a 20% improvement in campaign relevance and responsiveness to market needs.

• Spearheaded direct marketing and segmentation programs that targeted high-churn customer segments, resulting in 120,000+ customer winbacks from competitors and a 17% increase in term agreement renewals.
• Directed market segmentation and targeting strategies to ensure optimal program design, resulting in a 22% improvement in ROI and enhanced customer lifetime value.
• Implemented data-driven targeting and analytics frameworks, refining strategies to enhance personalization and engagement in direct marketing campaigns.

• Developed a proactive customer retention program that increased average revenue per customer by 30% and reduced churn by over 25%, utilizing data insights and personalized offer strategies.
• Collaborated with finance and sales teams to optimize pricing and offer structures, resulting in a 30% reduction in promotional spend while enhancing customer satisfaction.
• Led contract retention initiatives, achieving a 300% increase in contract renewals within two months and significantly improving customer loyalty metrics.

• Managed end-to-end marketing for Cox High-Speed Internet, developing and executing promotional campaigns that exceeded annual subscriber goals by up to 133% and achieved 30% above revenue targets.
• Developed targeted campaigns to increase subscriber rates in competitive markets, achieving 10% growth in market share and reducing customer churn through tailored value propositions.
• Coordinated with cross-functional teams to ensure the seamless implementation of strategic campaigns across digital and retail channels, strengthening brand presence and customer loyalty.

Certificate, Project Leadership

B.S., Business Management