Stacey Gregory Email & Phone Number

Tucson, Arizona, United States

I lead a content team specializing in promoting travel and tourism for Destination Marketing Organizations.CONTENT STRATEGY: research and collaborate with internal and client teams to plan for the creation, delivery, and governance of effective content used to market and advertise destinations, including content I create, assign to freelancers or the client. Tools include Voyage (Madden’s program), Google Analytics, Google Console and SEMRush. Work with SEO team to identify existing content optimizations to boost organic search and develop new content to meet user needs.COPYWRITING: write copy for websites, video and Spotify scripts, articles, print and digital ads, social media and banner ads, billboards, email marketing with drip campaigns, chatbots and concepting brand position for annual or seasonal campaigns. Contract freelance writers and influencers, including travel plans when needed and editing. Post content to client websites using CMS software and WordPress.VIDEO: plan and execute videos with videographer, including identifying feature subjects, pre-interviews and travel for in-person filmed videos to meet the client’s strategy. Work with designers to develop scripted animated videos, sizzle reels, and digital media videos.WEBSITES: perform content audits and analyze data to make recommendations for new and redeveloped websites following UI/UX best practices. Propose and pitch site maps and content plans. Create posts and pages using WordPress. Collaborate with clients and our SEO experts to make recommendations to improve performance using data collected from Google Analytics, Google Console and SEMRush. Use Optimal Workshop to launch card sort, tree jack and prototype tests.RFPs: proof RFPs for grammar and spelling, develop spec ads, pitch narrative, and join the pitch call with prospective clients when necessary.MANAGEMENT: lead a team of five content strategists, developing talent and overseeing projects.

Tucson, Arizona, United States

Tucson, Arizona Area

I lead content strategy on a dedicated team of travel industry marketing professionals including accounts, graphic design, developers and digital media, delivering effective advertising for Destination Marketing Organizations around the country in an agile work environment.COPYWRITING: write engaging and effective copy for websites, video and Spotify scripts, articles, print ads, social media and banner advertisements, billboards, email marketing and chat bots. Contract with freelance writers.WEBSITES: perform content audits and analyze data to make recommendations for new and redeveloped websites, including proposing and pitching site maps and content plans. Using WordPress, posted pages and posts to create the sites. Collaborate with clients to continue to make content strategy recommendations to improve performance using data collected from Google Analytics and SEMRush. EDITOR: editor for Tucson Guide magazine, developing the content plan, writing articles, sourcing freelance writers and photographers. RFPs: working with graphic designers, pitch ideas for creative components to RFPs, including not only developing spec ads but writing the narrative for the pitch.MANAGEMENT: lead a junior content specialist, developing her talent and overseeing her projects as well as managing a senior content strategist.

Tucson, Arizona, United States

Plan and execute the content for the bi-annual Tucson Guide magazine, includes contracting with freelance writers, writing editorial features and content driven ads, conducting interviews, attending photo shoots, gather assets, hiring proofers and proofing the magazine.

Tucson, Arizona Area

For Watermark Retirement Communities, I promoted extraordinary and innovative senior living communities where people thrive located coast to coast. Working closely with the director of communications and the regional marketing directors, I wrote copy quickly and efficiently following AP Style guidelines and the company brand standards. COPYWRITING: I wrote a variety of content including brochures and direct mail targeted to referral resources, adult children and senior citizens. Invitation copy attracts attendance to community events to build brand awareness for independent living, assisted living and memory care communities. Managed a template library for Executive Directors to use to promote holidays and special events throughout the year that included writing letters, social media posts and press releases. Wrote associate welcome letters for communities to notify their residents and families and referral resources of staffing changes and postings for internal posting board.PUBLIC RELATIONS: Assisted the Director of Communications writing public relations templates for communities, identifying interesting community events and posting listings and local community reward submissions to build awareness and share associate expertise. I interviewed associates and residents for stories and PR opportunities.EDITING: Edited resident submitted blog articles and chef submitted recipes to ensure adherence to company and AP style guidelines. CONTENT MARKETING: Developed a communications calendar to pitch creating a strategic content marketing plan for Watermark Retirement Communities. Wrote sample articles to highlight Watermarks’ signature programs, Alzheimer’s prevention and more.

Tucson, Arizona Area

For Simpleview’s Destination Travel Network, I shared digital content opportunities on Destination Marketing Organization websites with local businesses. Working closely with the Director of DTN, the DTN Markets Manager and Sales Director, I developed and executed communications for DMOs and stakeholders, able to quickly and efficiently produce content on demand by:EMAIL MARKETING: I wrote email sales communications to targeted groups of potential advertisers. Through actionable, exciting copy, I built DTN brand awareness with targeted email content and distribution, filing pipelines with qualified leads.CONTENT MARKETING: I developed the Advertiser Insights and Publisher Stories blogs, including creating an editorial calendar and interviewing stakeholders, clients and staff to write articles. COPYWRITING: I developed and wrote collateral for DTN, including case studies and tradeshow marketing materials, working with Simpleview graphic designers to produce the materials. BLOG POSTING: I created assets using Photoshop and uploaded to the Simpleview CMS to post all blog content for DTN Advertiser Insights. Learned Biteable to create videos to promote posts. DTN EXPRESS: I learned basic HTML to develop and create a brand-new online quick purchase request platform called DTN Express. This includes creating custom assets for each DMO account using Photoshop and Simpleview CRM, as well as providing Go To Meeting demonstrations.PRESENTATIONS: I developed and created PowerPoint presentations and video tutorials using Camtasia, including creating assets and developing scripts as well as hosting or moderating webinars.

Overland Park, Kansas

I led a small but mighty creative team to effectively meet the needs of an imaginative entrepreneur who owns a variety of travel and leisure businesses. Working closely with the Executive Team, Technology Services and Managers, I executed solutions to meet communication goals within budget using our technologies. I educated and informed travel club members and retail customers about our services by writing copy and directing the graphic design of comprehensive guide books, brochures, newsletters and advertisements as well as complicated fulfillment websites and email marketing. I launched the social media initiative in 2010, starting with Facebook, leading to Twitter, Instagram, Pinterest, YouTube and Google+, striving for transparency as we not only share informative, engaging content but answer consumer questions and concerns. I launched all the blogs for multiple brands, responsible for conceptualizing compelling content I write and assign to staff writers. I developed a vacation photo contest in 2009 that continues to this day, a strategic plan to gather positive travel experiences while building an image library used in Content Marketing and advertising campaigns. I led a social media contest for bucket list wishes that resulted in producing a six-part video series featuring the heartfelt, on-site family reveals. I sourced and negotiated all types of printed and promotional materials. Plus, I regularly planned charity fundraisers with our Committee of Awesomeness, including the Hot Dog Games based off of the popular "Hunger Games" movies. I served on the planning committee for Guns N Hoses, an annual charity boxing event supporting the Kansas City Crime Commission’s S.A.F.E. program, for five years. And I conceived and planned a charity golf tournament benefiting Hope House that raised funds for a local domestic abuse shelter.

Overland Park, Kansas

TITLE Boxing Club was brought to me by the owner of Global Connections the week of Thanksgiving, 2007. In addition to the travel club assignments, I was tasked with creating a brand for boxing and kickboxing fitness classes opening January 1, 2008. I was instrumental in directing the creation of the logo and marketing messages for the home of the POWER HOUR, a brand-new workout style for the Kansas City market. Using social media, radio, print, digital and video, we set the tone and overall look and feel for the brand. I oversaw photo and video shoots featuring members, securing necessary model releases and directing the shots. We launched the social media initiative with Facebook and Twitter and established a strong voice on the popular platform. I was the editor of a monthly newsletter featuring club openings, events and weight loss success stories. The entire communication and tone were set by me and my graphic designer. We took one club to three in just two years and entered franchising in 2010. To efficiently meet the marketing demands of our growing number of franchise owners, I sourced an online print solution to streamline their ability to customize print materials we created, and a web hub to offer resources for new marketing material creation. I also worked with radio representatives, media buyers, advertising agencies and social media companies to build brand awareness in new cities while enforcing brand compliance throughout the franchise system. I introduced prospective franchisees to the concept in hour-long presentations every two weeks, and once a month I taught franchisees how to advertise and market the fitness club without compromising the developed brand in four hour classes. As of December 2012, there were 42 TITLE Boxing Clubs open and close to 400 franchise clubs sold across the country. At the end of 2012, all the responsibility for the clubs was handed off to a full-time marketing director for TITLE Boxing Club.

I created advertising for senior retirement communities that was strategically appropriate for each client and their target market, working with the vice president of creative, senior account executives, junior account executives and account coordinators. I played an important role in analyzing the needs of the client to create effective newsletters, websites, direct mail pieces, brochures and invitations that were concise, keeping with the established tone and feeling, or in the case of a new account, creating a personality for the retirement community. I routinely interviewed community residents and staff to produce compelling feature stories that enticed other seniors to relocate to a retirement community. I worked with the account team to brainstorm editorial calendars, tag lines and titles as well as contributed to art direction. I was awarded gold, silver, bronze and merit awards for my work from the Mature Media Awards.

I wrote upbeat copy to inspire people to explore Open Invitation's opportunities. My specialty--descriptive product copy, snappy headlines that pop, compelling articles and motivational promotions. I was intimately involved in brainstorming editorial calendars for a nationally distributed monthly newsletter. I actively interviewed associates and wrote success stories, human interest and training articles in various voices. I researched and wrote articles for exotic travel incentives available to qualified associates. I became proficient at utilizing QuarkXPress and photo-styling to design print pieces.

I immersed myself in radio production for my last semester in college. From start to finish I was involved in producing shows - transcribing and timing interviews, writing scripts for the host and crafting 30 and 60 second radio promotional spots. My semester was jam-packed since the Associated Writing Professionals conference was in Kansas City. I was instrumental in creating and implementing a strategic marketing plan to attract attention to the show.

I not only learned how to spell photogrammetry and digital orthophotography, I also learned to use these words in sentences. I wrote extensive technical proposals that resulted in multi-million dollar contracts for the company. Crafted a new image for the website with a graphic designer, explaining scientific processes in layman's terms. Demonstrated the company's abilities to various government institutions and private organizations by creating resumes of past and current company projects. Editor of the quarterly newsletter, coordinated with freelance writers for submissions, contributed articles and graphic design utilizing QuarkXPress.

Communications, Advertising, Media, Public Speaking, Radio

Associate Of Arts, Mass Communication/Media Studies

I was a part-time evening student.

High School Diploma, English Language And Literature, General

Activities and Societies: Supervised Office Education