Stacey Lanham, Mba Email and Phone Number
Stacey Lanham, Mba work email
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Stacey Lanham, Mba personal email
As a versatile leader, I bring 16+ years of experience ensuring company success through strategic planning, implementation, and management. My deep-seated passion for connecting people informs how I organize priorities, meet new challenges, and execute high-visibility initiatives.Data ๐น Strategy ๐น GrowthAcross my diverse background in people leadership, business transformation, and customer experience optimization, I have consistently used data and analytics to tell stories, drive strategies, and foster growth. I amโฆโ A mission-driven CX advisor with a talent for blending data, design thinking, and human-centered programs to address a dynamic market, increase demand, and ensure top-tier customer experiences. โ A strategic thinker adept at designing operating plans while directing product planning, communications, analysis, forecasting, and budgeting to exceed objectives and enhance profitability. โ A dedicated manager with a talent for aligning multiple stakeholders, drawing on competitive intelligence and customer insights to optimize marketing and drive strong market growth.Think Big ๐น Deliver Value ๐น Ensure SuccessI bring together unique experiences, diverse perspectives, and creative, ambitious goal-setting to deliver results that close organizational gaps, meet critical needs, and reach beyond expectations. I amโฆ โ A motivated self-starter committed to continuous learning and both personal and professional development. I love cultivating relationships and engaging across the business to understand needs, goals, and challenges.โ A skilled senior leader with expertise working interdepartmentally to enhance organizational development while advocating for team members to motivate professional growth and confidence. โ A subject matter expert in team leadership and management, strategic planning, and utilizing data to meet company objectives, improve processes, and generate additional revenue.๐น Directed 25+ global teams and collaborated with 500+ cross-functional, global business partners.๐น Drove a pilot program to raise subscriptions by 235%, boosting revenue growth by 178%.๐น Steered change management, supporting the strategic migration of 4 global business operations.๐น Enhanced customer experiences by rolling out a Voice of the Customer tool in 25 countries.๐น Integral to a ~30% increase in revenue through an in-depth segmentation model and targeted marketing.๐น Enhanced the CRM lifecycle, resulting in a 50% growth in online revenue and a 73% conversion rate.
Ford Motor Company
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Senior Manager, Marketing AnalyticsFord Motor Company Mar 2024 - PresentDearborn, Michigan, Us
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Senior Manager, Customer Data EnablementFord Motor Company 2022 - PresentDearborn, Michigan, UsAs Product Group Owner, I expanded my leadership to support CX, Marketing, and Ford retail customer data as part of the larger Customer 360 Product Portfolio.โ Customer Experience Improvement: Played an integral role in modernizing customer communication by onboarding Salesforce as a CRM vendor, transitioning 16M+ records to ensure specific, efficient, and effective customer messaging. โ Global Business Leadership: Selected to guide Fordโs newest business in aligning customer data with enhancing experiences for electric vehicle owners and took charge of efforts in Europe to improve sales and lead management processes.โ Strategic Leadership: Empowered the Product Group and maximized business value delivery. Fostered a unified, improvement-focused team culture for 25-30 employees, leading 2 direct reports to Top Talent status companywide.
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Senior Manager, Marketing & Cx Customer AnalyticsFord Motor Company 2020 - 2022Dearborn, Michigan, UsIn this role, I drove global business success, by drawing on customer data and analytics to transform marketing and customer experiences. โ Strategic Leadership: Served as a trusted advisor to the CX and Marketing organizations, leading a global team of 30 data scientists and analysts in providing critical data for customer experience initiatives and improvements. โ Program & CX Improvements: Improved customer experiences and engaged 2.8M customers in the Pass Rewards loyalty program by collaborating with 500+ cross-functional, global business partners to drive customer centricity. โ Global Analytics Solutions: Designed analytics solutions across 25+ global teams in Europe, China, Australia, India, and Thailand and 1.8K field, business, and leadership stakeholders.
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Manager, Global Cx Analytics, Transformation And EngagementFord Motor Company 2018 - 2020Dearborn, Michigan, UsIn joining one of Americaโs largest auto manufacturers, I worked on a global scale to steer CX strategy, implementation, and business improvements.โ Data-Driven Leadership: Built a solid understanding of customer data and analytics needs for the companyโs new CX organization, building a critical heatmap dashboard for U.S. touchpoints in <12 months before expanding globally.โ Voice of the Customer: Delivered enhanced visibility, process improvements, and customer experiences by increasing Voice of the Customer tool availability from 5 to 25 countries within one year. โ Team & Partner Engagement: Managed, trained, and mentored a team of 15 data scientists and worked closely with ~300 global business partners to transform customer data into business strategies and process improvements.
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Business Engagement LeadOnemagnify 2018 - 2018Detroit, Mi, UsAfter transitioning into a business engagement role, I collaborated with internal teams to support strategic planning, development, and goal attainment. โ Data-Driven Leadership: Established and strengthened relationships with data and analytics experts to support core business solutions and strategies.โ Enterprise Governance: Performed governance support to ensure programs, practices, and initiatives aligned with the enterprise goals.โ Innovative Recommendations: Recommended value-added products, tools, and enhancements, developing innovative proposals to achieve business engagement objectives. -
Business Integration Lead - Email ServicesOnemagnify 2016 - 2018Detroit, Mi, UsIn overseeing business integration for a key client, the Ford Motor Company, I executed strategic initiatives and projects to support development, content management, and end-user support.โ Change Management: Leveraged the Ford customer database and content management systems to transition emails to a new platform and facilitate a global expansion, implementing a centralized email service provider. โ Email Services Migration: Directed email development and migration, increasing migrated emails by 61% in one year. โ Customer Engagement: Elevated email campaigns, prioritizing customer-oriented communication with the Ford Performance Newsletter, a weekly campaign that averaged a 29% open rate among a targeted group of customers.
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Analyst, Sms Mobile MarketingSports Authority 2015 - 2016Englewood, Co, UsFollowing my success with email strategies, I took on an additional analytical role, managing mobile messaging initiatives to capture strategic opportunities and achieve organizational objectives. โ Business Development: Identified business development and channel growth opportunities, capturing a 9% increase in revenue. โ Data-Driven Growth: Gathered competitive intelligence and designing campaigns to increase the subscription base by over 200%. โ Program Management: Optimized programs and omnichannel strategies that grew orders by 47%. -
Analyst, Email MarketingSports Authority 2014 - 2015Englewood, Co, UsIn my first role with this leading sports retailer, I evaluated and improved email strategies to meet customer communication and engagement KPIs. โ Strategic Growth & Engagement: Revamped email strategies to decrease the unsubscribe rate by 5% and capture a 20% increase in open rates and campaign engagement. โ Customer Lifecycle Automation: Automated lifecycle triggers, such as win-back, welcome, abandoned cart, and loyalty and CRM customer triggers. โ Revenue Growth: Increased the email universe by 20%, conversion rates by 73%, and revenue by 50%.
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Marketing SpecialistDover Madison Capital Management 2012 - 2013New York, Ny, UsAs Marketing Specialist, I spearheaded all social media marketing, content development, and branding and marketing initiatives. โ Top-Tier Marketing: Delivered marketing support and quarterly newsletters to multiple assets, including Reata Winery (Napa Valley, CA), โFine Art Storage Facilitiesโ (New York, NY), and multifamily investments. โ Customer Engagement: Created blog sites and increased fan base engagement and interaction through a variety of postings and informative campaigns. โ Researched-Based Marketing: Conducted industry specific market research and competitive analysis and gathered regular performance data from social media accounts to develop and execute effective strategies. -
Research Operation SpecialistThought Equity Motion 2010 - 2011As an expert on research and business practices throughout the industry, I provided data and education to the sales team and management while acting as a liaison between sales, clients, management and media partners.โ Revenue Generation: Increased overall productivity, turnaround, and success rates for offline procedures and projects, playing a key role in generating 60% of revenue. โ Process Improvement: Streamlined client requests, built efficient department workflows, and developed new methods for optimizing project completion.โ Relationship Building: Cultivated relationships with over 40 media partners worldwide while supplying partners with information through a variety of media outlets and interactions.
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Director Of MembershipMajor League Baseball Players Alumni Association 2007 - 2010Colorado Springs, Co, UsAs Director of Membership, I created and implemented marketing strategies to grow membership base and improve benefits, including online-based marketing, email marketing, and direct mailings. โ Membership Increase: Grew โFormer Player Membershipโ by 26% (1500 new members) and โNew Fan Membershipโ by 65% (1000 new members).โ Relationship Building: Fostered key relationships with Major League Baseball Players Association (MLBPA), The Players Trust, and 30 Major League Baseball Teams and various Minor League teams.โ Member Engagement: Organized on-site scoreboard announcements and on-field presentations at all 30 Major League Baseball stadiums and strengthened membership through monthly packages.
Stacey Lanham, Mba Skills
Stacey Lanham, Mba Education Details
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Regis UniversityMarketing -
The University Of KansasEducation
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University Of Canberra
Frequently Asked Questions about Stacey Lanham, Mba
What company does Stacey Lanham, Mba work for?
Stacey Lanham, Mba works for Ford Motor Company
What is Stacey Lanham, Mba's role at the current company?
Stacey Lanham, Mba's current role is ๐น Dynamic Business Leader ๐น Strategy, Operations & Growth ๐น Customer Engagement & Experience ๐น Data-Driven Marketing & Organizational Leadership.
What is Stacey Lanham, Mba's email address?
Stacey Lanham, Mba's email address is sp****@****ira.com
What schools did Stacey Lanham, Mba attend?
Stacey Lanham, Mba attended Regis University, The University Of Kansas, University Of Canberra.
What skills is Stacey Lanham, Mba known for?
Stacey Lanham, Mba has skills like Military, Military Operations, Military Experience, Program Management, Security Clearance, Team Leadership, Organizational Leadership, Leadership Development, Recruiting, Operational Planning, Command, Project Management.
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