Stacey Lawson Email & Phone Number

Bethesda, Maryland, Us

New York, Ny, Us

Coach and lead a team of 20 sales professionals responsible for +$200M in annual revenue. Transitioned from B2B technology sales to senior living during the height of the pandemic. This required an innovative and thoughtful approach, including developing the existing account managers into a data-driven, high-growth sales team, and designing programmatic initiatives to drive increased customer engagement. A key function of my role is cultivating and nurturing relationships with the C-Suite to gain strategy buy-in and ensure senior leadership views APFM as a key partner.

Madrid, Es

Inspired and led a team of 10 sales professionals responsible for the largest book of business in North America - +$50M. Achieved +100% overall P2G in 2017, 2018, 2019 and Q1 2020, growing the Northeast Region's revenue by more than $10M since 2016.

El Segundo, Ca, Us

Tasked with re-energizing and motivating an under-performing Enterprise Team throughout the West Coast. Successfully stabilized the team and overachieved annual revenue targets by double digits in 2014 and 2015.

El Segundo, Ca, Us

Recruited to build out the first team of Inside Sales Managers. Developed a successful strategy for retaining clients & maximizing revenue; ultimately minimizing Marketwired’s previous years’ revenue losses by more than 50% in less than six months.

El Segundo, Ca, Us

Marketwired is an innovative social communications company offering best-in-class global news distribution and reporting, and state-of-the-art social media monitoring and analytics. As an Enterprise Account Executive for Marketwired, I work with key decision-makers from our Tier One Global Accounts on their PR, IR and social/digital strategies. My overall objective is to provide support and guidance to my clients to ensure the best outcomes for their communications programs.

New York, Ny, Us

Serviced +100 accounts, including a number of Fortune 200 and 500 companies, in excess of $2 million annually throughout the Greater Chicago area. Increased revenue in the region from $1.8 million to $2.3 million in less than one year.

Found company to meet the growing the demand of public relations services in the Austin area. My single client was the Greater Austin Co-op of McDonald’s Owner/Operators, where I was responsible for all local PR efforts on behalf of McDonald’s, including pitching consumer and “I” stories, managing all community events and outreach, organizing and promoting RMHC Scholarship program and other initiatives. In this role, I spearheaded the creation of the inaugural fitness event benefiting Austin’s Ronald McDonald House – The Lights of Love 5k.

Acting as a liaison between the association and the media, I designed, wrote and generated information to promote the organization to external audiences. In addition, I collaborated with the Governmental Affairs team to communicate legislative positions to media outlets throughout Texas. As the PR Manager, I helped to coordinate one of Texas’ largest rallies at the Capitol in Austin aimed at reducing the property-tax burden on Texas homeowners, as well as took the lead in coordinating and managing volunteer efforts around “Hurricane Rita Rebuild”

Austin, Texas, Us

As Director of Publisher's Services, I managed multi-year contracts and long-term relationships with publishing houses across the country. Through strategic planning, I promoted authors and their books to national media outlets, successfully securing tier one media including NBC’s “The Today Show,” Fox & Friends, The New York Times, Dallas Morning News, Associated Press, Religion News Service and Voice of America.