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I have a passion for balancing art and science, focusing on places where technology and brands connect. As an executive of eCommerce sales, I am a proven leader engaged on the front lines of the retail and eCommerce evolution. My focus is in understanding industry changes to then pioneer global digital brand and financial strategies, make a positive impact, and foster a customer-centric approach that delivers a world-class online user experience.Specialties include: acquisition marketing, advanced analytics and reporting, business intelligence, consumer loyalty, customer service, content strategy, digital marketing, financial modeling, global commerce, inventory strategy, merchandising, mobile, P&L management, product development, quantitative analysis, research, retention marketing, team building, team leadership, user experience, vendor management.
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Senior Director, EcommerceKeen Jan 2021 - Dec 2022Portland, Oregon, Us -
Director, EcommerceKeen Jan 2016 - Jan 2021Portland, Oregon, UsIn partnership with the Executive Leadership team, I am responsible for defining the corporate eCommerce business strategy. Through my deep understanding of website business operations for the US, Canada, Europe, and Japan markets, I am successful in driving revenue growth and achieving brand goals through challenging industry standards on margin, conversion, marketing strategies, and implementing new technologies and tools to enhance the customer experiences.
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Senior Manager, Global EcommerceKeen May 2013 - Jan 2016Portland, Oregon, UsIn this role, I developed and executed strategic site plans through the successful management of a global team of merchants, buyers, digital marketers, developers, and customer service managers. I elevated productivity through standardizing analytics metrics and facilitating cross-departmental access to resources and technologies (analytics tools, reporting, and content/process management systems) that fostered team collaboration.
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User Experience Manager, EcommerceKeen Sep 2010 - May 2013Portland, Oregon, UsAs the owner of the overall digital user experience through design, content strategy, navigation, and functionality, it was my responsibility to deliver brand excellence and generate fan loyalty. I led site and brand innovation through the implementation of the KEEN's first product customization interface, developing a customer loyalty program, and pioneering the company's first internship program. I optimized business processes by creating repeatable operational workflows that were adopted by cross-functional teams to support aggressive organizational growth strategies.
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Online Merchandiser, EcommerceKeen Dec 2008 - Sep 2010Portland, Oregon, UsThrough this promotion, I became an inaugural member of the eCommerce team formed to build and launch KEEN's first global direct-to-consumer website. It was my responsibility to charter site optimization by representing the voice of the consumer through monitoring traffic, customer feedback and merchandising the site to support broadcast activity. I was equally successful in developing notable forecast and buying skills resulting in an increased profit margin and mitigating inventory risk.
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Sales Specialist, International SalesKeen Mar 2006 - Dec 2008Portland, Oregon, UsHired to grow and maintain global distributor and agent relationships, I was a critical partner in building the foundation for all global sales that continue to strengthen over a decade later. In partnership with Legal and the VP of Global Sales, we established the company's first distributor and partner contracts. Additionally, I was responsible for the international product line management from forecast to factory PO, and logistics from port to warehouse.
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Brand Manager, Marketing And SalesMad Rock Climbing Inc. Apr 2002 - Mar 2006Inaugural team member hired to manage brand development.Achieved significant brand recognition, gaining 22% of the total market share.Supported the domestic sales teams, retail accounts, and global distributor relationships.Developed and managed the professional athlete and ambassador programs.
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Frequently Asked Questions about Stacey Eddy
What is Stacey Eddy's role at the current company?
Stacey Eddy's current role is Senior Director, eCommerce.
What is Stacey Eddy's email address?
Stacey Eddy's email address is st****@****res.com
What is Stacey Eddy's direct phone number?
Stacey Eddy's direct phone number is +150327*****
What skills is Stacey Eddy known for?
Stacey Eddy has skills like Footwear, E Commerce, Marketing Strategy, Retail, Apparel, Inventory Management, Brand Development, Project Management, Visual Merchandising, Trend Analysis, Business Strategy, Merchandising.
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