Stacey Leonard Email & Phone Number

Tempe, Arizona, Us

Tempe, Arizona, Us

Tempe, Arizona, Us

Birmingham, Alabama, Us

Direct all marketing activities for rapidly growing veterinary hospital acquisition start up.-Demonstrated expertise in start up company through development of company and site positioning, corporate architecture, and corporate and sales presentations contributing to growth of SVP, earning it a place in the Inc. 500.-Developed go-to-market strategies; launched and implemented a new website platform, marketing execution plan, and a standardized CRM and client communication tool in over 75 hospitals with a marketing team of three.-Established and developed long-term vendor partnerships resulting in significant savings.

Carros, Fr

Managed the development and implementation of strategies, tactical plans, and sales forecasting initiatives for top veterinary accounts in the Gulf states region. Served as a mentor for a team of six in developing, growing, and supporting their accounts.- Increased sales over 265% by establishing successful veterinary clinic promotions. - Generated sales at 126% to goal in 2015 and 120% to Sentinel goal in first half of 2016.- Significantly increased in-clinic dental product dispensing by 65%, and in-clinic dental cleanings by over 50% after developing dental dispensing initiatives that were adopted nationwide.

Carros, Fr

Led the development and implementation of key marketing activities for the Parasiticides brands (flea, tick and heartworm) which spans across 11 brands and five categories with sales goals totaling over $100M. Onboarded, trained, and mentored a team of five.- Grew sales over 10%, in the first quarter, after transitioning Sentinel Brand Products to the Virbac Parasiticides Line. Solely developed transitional campaign, pricing strategy and positioned it with existing products. Trained new and existing reps on all related products.- Increased sales over 52% by leading the re-launch of Effitix, a spot-on flea tick product. Directed the development of new product materials, marketing campaigns, and training initiatives.- Managed direct report through coaching, training, mentoring, and regular performance evaluations.- Retained the majority of accounts, during a Class III recall, by effectively preparing crisis communications for media and customers.

Carros, Fr

Managed the key marketing activities for the Senior Care brands (pharmaceutical/nutraceutical) including advertising, promotions, merchandising, public relations, website improvements, email communications, demand forecasting, training, and new product launches. Onboarded, trained and mentored new and existing team members.- Significantly increased category awareness by playing an integral role in developing the International Veterinary Senior Care Society (IVSCS) to promote specialized care required for senior pets.- Collaborated with international marketing managers to lead the creation and development of a global marketing campaign to launch in the United States, France, and Germany.- Doubled distributor sales and number of active clinics using Anxitane, an anxiety supplement.- Transformed numerous declining or flat categories/products, to ones with over 10% positive growth, including euthanasia, behavior, endocrinology, and nutritional supplements.

Ingelheim Am Rhein, Rhineland-Palatinate, De

Managed key marketing activities for Frontline (flea and tick prevention) and Heartgard (heartworm prevention) brands.- Played key role in realizing $800K in cost savings, and expanding Puppy and Kitten Kit program to 500K+ additional users, through reworking kit content, messaging, and aesthetics.- Designed and established a relationship marketing email reminder system resulting in enhanced customer account management processes and overall better experiences.- Led and coordinated product sample distribution and determined available funds for field sales. - Oversaw all aspects of the annual Frontline budget and effectively managed shipments, inventory, and production processes. - Served as Frontline Brand Lead Coordinator for Cesar Milan 2009 Tour events including booth design, merchandising, materials development, staffing, and problem resolution.

Ingelheim Am Rhein, Rhineland-Palatinate, De

Led the strategic direction for customer marketing initiatives including direct mail campaigns, consumer coupon programs, customized publications, website development, and clinical staff education/loyalty programs. - Realized cost savings of 18% per piece, 0.5% increase in redemption rate, a 2-week reduction in processing time, and the significant addition of mail recipients by streamlining a direct mail campaign.- Achieved 10% increase in customer satisfaction, along with significant materials and postage cost savings, through spearheading a statement consolidation initiative.- Increased newsletter readership 30% by designing and implementing a customizable format and tracking program to acquire relevant data surrounding utilization and programs downloaded.- Met and exceeded sales and customer satisfaction goals, for two years, through managing a vendor call center and leading field-level support for customer loyalty and coupon programs.

Ingelheim Am Rhein, Rhineland-Palatinate, De

Directed support for Athens Biologics Research and Development Department, including all grant and contract administration, archives, biological material transfers, data management and retrieval systems.- Developed new search-friendly and easily updatable data management and archival retrieval system containing more than 1,000 research studies separated by species. - Reduced USDA submission process by up to three weeks through designing and executing concurrent review processes, committee meetings, and application preparations.

Oak Ridge, Tn, Us

Researched formation of interactive gene index and integration site on tumor suppressor protein, p53 for Human Genome Management Information Systems (HGMIS). Designed consumer-friendly website, facilitating 3-D model generation of genes being investigated. Invited to lecture Bioinformatics class on this subject.

Mba, Business Administration

Ms, Technology Management, Biotechnology

Bachelor Of Science, Integrated Science And Technology; Biotechnology