Stacey Jacobs
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Stacey Jacobs Email & Phone Number

Growth, Tech and Ops at Total Rollforming
Location: Sydney, New South Wales, Australia 14 work roles 5 schools
1 work email found @generalassemb.ly 1 phone found area 147 LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Current company
Role
Growth, Tech and Ops
Location
Sydney, New South Wales, Australia
Company size

Who is Stacey Jacobs? Overview

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Quick answer

Stacey Jacobs is listed as Growth, Tech and Ops at Total Rollforming, a with 6 employees, based in Sydney, New South Wales, Australia. AeroLeads shows a work email signal at generalassemb.ly, phone signal with area code 147, and a matched LinkedIn profile for Stacey Jacobs.

Stacey Jacobs previously worked as Digital Transformation Director at Arowana and Digital Transformation Manager at Arowana. Stacey Jacobs holds Bbus, Advertising And Promotion from University Of Technology Sydney.

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Email format at Total Rollforming

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{first}@generalassemb.ly
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Profile bio

About Stacey Jacobs

I am an experienced leader in digital transformation and AI, with a strong background in driving innovation and strategic growth. I have successfully led significant projects in various industries, including establishing and scaling new businesses.Highlights:- Leadership in Digital Transformation and AI Integration: Spearheaded AI technology implementations and digital initiatives, enhancing operational efficiencies and customer experiences through custom solutions and strategic frameworks like OKRs.- Tech Product Development and Scaling: Led the development of the TidyMe platform, transforming it from a startup to a robust technology product servicing thousands. Directed projects including a custom LMS on Moodle and an electric vehicle training platform, boosting customer engagement and revenue.- Entrepreneurial Success and Strategic Acquisitions: Founded and scaled TidyMe, resulting in a successful acquisition by Oneflare. Demonstrated entrepreneurial skills by securing substantial funding and achieving significant market growth.I am seeking part-time senior strategic roles in Sydney, focusing on leveraging my expertise in AI and digital transformation. I am interested in companies that offer flexible work arrangements and prioritise work-life balance, where I can drive impactful initiatives and foster growth.

Listed skills include Digital Marketing, Social Media, Marketing Communications, Creative Direction, and 21 others.

Current workplace

Stacey Jacobs's current company

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Total Rollforming
Total Rollforming
Growth, Tech and Ops
Sydney, NSW, AU
Employees
6
AeroLeads page
14 roles

Stacey Jacobs work experience

A career timeline built from the work history available for this profile.

Digital Transformation Director

London, London, Gb

Arowana is a diversified investment group focused on growing businesses in the education, renewable energy, and technology sectors. In my role, I led the integration of GenAI technologies and digital transformation initiatives, significantly enhancing operational efficiencies across the organisation.* AI Integration: Spearheaded the implementation of AI solutions, including custom GPT models, improving decision-making and operational processes.* Project Management Tools: Implemented Monday.com, enhancing project management and team collaboration.* Strategic Frameworks: Developed and rolled out OKRs, aligning company-wide goals and improving performance tracking.* Product Development: Directed the creation of a custom LMS on the Moodle platform, enhancing customer experience and increasing ARPU (Average Revenue Per User).* Innovation: Managed the strategic development of a training platform for an electric vehicle business, focusing on innovative solutions and market expansion.Project Lead, Product Manager, and Interim General Manager (Secondments) at ArowanaDuring my time at Arowana, I took on various roles, including Project Lead, Product Manager, and Interim General Manager, supporting different business units within the group. My responsibilities spanned from product development to managing comprehensive training programs and international expansion.* Training Programs: Supported the growth of a new business unit by launching comprehensive training programs, including bootcamps in cybersecurity, data analytics, and AI, transforming students from beginners to job-ready professionals.* Expansion: Played a pivotal role in expanding operations into the Philippines, establishing a new business unit.* Product Development and Management: Led the development of innovative educational products, enhancing the company's offerings. As Interim General Manager for ENS, oversaw the growth of technical development teams and improved the educational portfolio.

Jul 2020 - Jul 2024

Digital Transformation Manager

London, London, Gb

Aug 2019 - Jul 2020

Co-Chair Memberships

Sydney, New South Wales, Au

B Local Sydney is a community of Certified B Corporations® focused on social and environmental responsibility. As Co-Chair, I led efforts to connect and empower local B Corps, promoting business practices that benefit all stakeholders.* Community Leadership: Fostered connections and facilitated events to support the local B Corp community.* Strategic Initiatives: Aligned local actions with global B Corp goals, focusing on key issues like racial equity and climate justice.* Awareness Campaigns: Organized campaigns to increase visibility and encourage business engagement in the B Corp movement.

Nov 2019 - Nov 2021

Founder

TidyMe was a leading marketplace connecting customers with top-quality cleaners across Australia. The platform was developed rapidly using the lean startup methodology, attracting significant investment and expanding operations nationwide.* Growth and Financial Performance: Led TidyMe to generate $3.5 million in annual recurring revenue (ARR) by late 2018 and achieved profitability. The business operated across 489 postcodes and completed over 90,000 jobs.* Investment and Expansion: Secured $1.5 million in funding from Airtree VC, Adcock PE, and private investors. This financial support facilitated the business's expansion into four major Australian cities.* Service Quality and Customer Satisfaction: Maintained exceptional service standards, with over 92% of jobs receiving a 5-star rating, establishing TidyMe as the highest-rated service in the industry.* Operational Efficiency: Implemented significant optimisations and automations in the technology platform, notably reducing the supplier onboarding process from over 3 hours to under 5 minutes, while improving quality outcomes.* Strategic Acquisition: In 2018, TidyMe was acquired by Oneflare, a platform connecting consumers with service and trade professionals. This acquisition was a strategic move to enhance Oneflare's direct consumer engagement, as noted by Oneflare CEO Billy Tucker.

Jun 2014 - Feb 2019

Lead Marketing Producer

New York, Ny, Us

General Assembly is a global educational institution offering courses in coding, data, design, and digital marketing. As the first hire in Australia and later as Lead Marketing Producer, I played a pivotal role in launching and scaling the Australian operations, focusing on community building, curriculum development, and strategic partnerships.* Market Launch and Growth: Worked closely with the Local Founder and Senior Regional Director of APAC to establish General Assembly's presence in the Australian market. Contributed significantly to the growth of the business, driving revenue from launch to approximately $10 million.* Community and Partnership Development: Led efforts to build a strong community presence, developing key partnerships with influential groups such as RoRo, Geek Girls, Rails Girls, and SydJS. These partnerships were instrumental in positioning General Assembly as a leading provider of in-demand technology, business, and design skills.* Lead Marketing Producer Responsibilities: Transitioned into a Lead Marketing Producer role, where I managed growth and marketing strategies. Key responsibilities included identifying growth opportunities, establishing strategic and marketing partnerships, and developing the EDM (electronic direct mail) strategy. Successfully developed partnerships with key industry players including Google, Vivid, Ninefold, and Terem, enhancing the brand's visibility and reach.* Educational Programs and Industry Relations: Spearheaded the development of industry-relevant curricula and worked with hiring partners to ensure the programs met the needs of the evolving job market.

Oct 2013 - Jun 2014

Consumer Insights Specialist

Freelance

Freelance researcher and writer specialising in technology, consumer trends, retail and architecture. Featured in Stylus, Portable and The Future Laboratory. The Future Laboratory* Australian Macro Trend Report* Australian Micro Trend Report - Luxury Industry* Australian Micro Trend Report - Social MediaStylus* Anywhere Retailing * Experimental Ecommerce* Survivalist Architecture

Oct 2011 - May 2014

Consumer Insights Specialist

Sydney, New South Wales, Au

Freelancer with Right Angle, a creative studio focused on the lifestyles and consumer behaviour of the inner-urban audience; a group shaped by similarly refined lifestyles, attitudes and taste, rather than similar ages. Key projects were completed for use by Lend Lease for Barangaroo and GPT for retail development in Melbourne and the Sunshine Coast. Projects* Barangaroo Macro Trend Report

Mar 2012 - Aug 2012

Analyst

London, England, Gb

Analyst and early stage employee for EDITED, then, a Seedcamp graduate startup leveraging data to determine key trends in fashion to provide retailers and manufacturers with data based insights. Responsibilities included; new product development, on-site conversion optimisation, internal and external marketing strategy and copywriting.

Feb 2011 - Oct 2011

Researcher

London, Gb

Writer and researcher at Contagious; a leader in the provision of global marketing, design and technology intelligence, specialising in below the line and digital activities. The company consists of a print magazine at the core, an online bespoke feed and a consultancy service. Responsibilities included; identifying key technology and marketing trends globally, identifying key startups and interviewing founders, supporting consultancy projects for brands including Xbox, Jaguar and Levis, assisting in planning and execution of site redevelopment.

Feb 2009 - Feb 2011

Brand Manager (Six Month Contract)

Düsseldorf, North Rhine-Westphalia, De

Six month contract as Brand Manager for two haircare brands under Henkel, the parent company of the Schwarzkopf group. Worked closely with a team to market the brands to internal sales teams and external retailers to generate growth for the business. Responsibilities included; forecasting supply and demand across 250+ SKU's, managing communication of the brands to internal sales team and external retailers, developing the strategy and executing on an entire rebrand, presenting at national sales conference. Milestones* Achieved a 20% increase on previous years sales

Nov 2007 - Apr 2008

Event Co-Ordinator (Project Basis)

The Wayside Chapel
Jun 2007 - Nov 2007

Account Co-Ordinator

Jan 2005 - Nov 2007
Team & coworkers

Colleagues at Total Rollforming

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5 education records

Stacey Jacobs education

Bbus, Advertising And Promotion

University Of Technology Sydney

Certificate Iii, Fashion Business

Fbi Fashion College, Sydney

Certificate Iv, Design

Enmore Design Center

Certificate Ii, Graphic Design

Creative Arts Technical College

Certificate Ii, Fashion Drawing

Whitehouse School Of Fashion
FAQ

Frequently asked questions about Stacey Jacobs

Quick answers generated from the profile data available on this page.

What company does Stacey Jacobs work for?

Stacey Jacobs works for Total Rollforming.

What is Stacey Jacobs's role at Total Rollforming?

Stacey Jacobs is listed as Growth, Tech and Ops at Total Rollforming.

What is Stacey Jacobs's email address?

AeroLeads has found 1 work email signal at @generalassemb.ly for Stacey Jacobs at Total Rollforming.

What is Stacey Jacobs's phone number?

AeroLeads has found 1 phone signal(s) with area code 147 for Stacey Jacobs at Total Rollforming.

Where is Stacey Jacobs based?

Stacey Jacobs is based in Sydney, New South Wales, Australia while working with Total Rollforming.

What companies has Stacey Jacobs worked for?

Stacey Jacobs has worked for Total Rollforming, Arowana, B Local Sydney, Tidyme, and General Assemb.Ly.

Who are Stacey Jacobs's colleagues at Total Rollforming?

Stacey Jacobs's colleagues at Total Rollforming include Lance Watson, Richard Kaag, and Tracey Lesslie - Total Rollforming.

How can I contact Stacey Jacobs?

You can use AeroLeads to view verified contact signals for Stacey Jacobs at Total Rollforming, including work email, phone, and LinkedIn data when available.

What schools did Stacey Jacobs attend?

Stacey Jacobs holds Bbus, Advertising And Promotion from University Of Technology Sydney.

What skills is Stacey Jacobs known for?

Stacey Jacobs is listed with skills including Digital Marketing, Social Media, Marketing Communications, Creative Direction, Digital Media, Digital Strategy, Social Media Marketing, and Marketing Strategy.

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