Stacey Mcclain Email & Phone Number

Philadelphia, PA, US

New York, NY, US

Kansas City, Missouri, US

• Responsible for planning, implementation, and evaluation of the New Jersey Walk for PKD in order to raise funds for and enhance awareness of PKD. The New Jersey Walk for PKD has raised over $430,000 under my leadership.
• Recruit and communicate with a committee of 10 regular members, as well as 30 day-of walk volunteers to ensure all aspects of the event go smoothly.
• Lead committees for sponsorship acquisition, walker recruitment, media & PR, and day-of walk logistics.

• Partnered strategically with various arts organizations across the country (such as Philadelphia Orchestra, New York Philharmonic, Carnegie Hall and Houston Grand Opera), focusing on database marketing.
• Led all aspects of the customer relationship with top leadership in the organization’s marketing department: developing a scope of work, planning out subscription and single ticket campaigns, analyzing the results in a.
• Wrote proposals and negotiated contract terms for new and existing clients.
• Collaborated on the Association of National Advertisers’ 2020 Genius Award for Data Analytics Storytelling, which was awarded to Longwood Gardens based on digital and social media ad testing performed by EMG. Runners.
• Plus retained all responsibilities of Senior Analyst and Supervisor position.

• Supervised team of 4-5 analysts. > Responsible for coaching and career development for the team of analysts. > Managed project workload across the team and rebalanced assignments, as necessary. > Oversaw customer.
• Performed data mining to answer in-depth questions about client audiences. > Leveraged market data from Experian to create statistical models to understand how client’s audience compared to the market at large. >.
• Served as a sounding board for clients to discuss all aspects of direct response campaigns. Consulted on development of clear calls to action, disciplined testing of offers, messages, touch streams and creative.
• Plus retained all responsibilities of Data Analyst position.

• Managed a portfolio of 5 arts and culture clients. Maintained timelines for deliverables and ensured that all projects were completed correctly and on time.
• Prepared and analyzed direct response campaigns.> Used relational database management and data transformation software to clean and organize buyer, membership, and donation data exported from Tessitura, Raiser’s Edge.
• All work done in a work from home environment, requiring proactive and clear communication.

New York, New York, US

• Manage all aspects of outbound e-Marketing campaign, which currently has 125,000 eClub members.
• Create and maintain all marketing content on the Philharmonic’s website (nyphil.org). Ticket sales from the website account for 51% of single ticket sales; 40% of all ticket sales(up 20% in the last four years).
• Oversee usage of Philharmonic brands and logos throughout the entire organization.
• Develop, implement, and evaluate subscriber loyalty initiatives.
• Work in partnership with Information Technology department to prepare sales reports.
• Plus retained all responsibilities of New Media Manager position.

New York, New York, US

• Manage the prospecting initiatives, including establishing a unified prospect database for all leads. Generates over 15,000 new leads each season.
• Plan and coordinate all internal and external lists to be used for direct mail campaigns.
• Supervise Marketing Coordinator and Marketing intern in prospecting efforts.
• Coordinate all audience research and special initiatives.
• From July-November 2004, acted as the interim Associate Director of Marketing, which included planning and scheduling of all advertising campaign components and maintaining the department’s $4.3 million budget.

New York, New York, US

• Project manager for advertising components of subscription campaign, special marketing projects including Concerts in the Parks, education initiatives and non-subscription concerts. Includes working with designers.
• Work with web producer to restructure the architecture of the Philharmonic’s website.
• Develop and maintain all marketing initiatives on the Philharmonic’s website and e-marketing campaign, including writing the Philharmonic e-Notes, and identifying good target markets to special discount offers.

• Manage and advise on all marketing and communications efforts for small audio-visual company.
• Create Website materials (www.reidsound.com), promotional brochures and appeal letters.
• Develop all display and take-away materials for tradeshow booth to generate new clients.
• Represent Reid Sound at tradeshow booths, and design follow-up plan to maximize potential for new business.
• Work with Founder to develop overall marketing strategy for the company.

New Brunswick, New Jersey, US

• Led individual fund drives and educational fundraising committee.
• Updated development database with incoming donations, and ensured timely thank you correspondence.
• Prepared weekly and monthly Development budget and income reports.
• Assisted with Special Events and Development projects.
• Provided clerical support for Managing Director and Artistic Director.
• Assisted with graphic design projects and various marketing campaigns.

Mam, Arts Management

Ba, Theatre Major, Music & Arts Administration Minors

Education record