- Product positioning and messaging strategy and go-to-market enablement across core product lines- Voice of the customer programs- Partner go-to-market positioning and messaging- Go-to-market strategy for new product launches and major releases- Digital marketing messaging and targeting strategy to drive organic and paid lead generation- Competitive intelligence and enablement- Win/loss and churn analysis programs- Sales enablement- Analyst relations

- Go-to-market messaging and positioning strategy - Buyer persona development - Target account programming strategy - Demand generation strategy (buyer persona, geo, and industry targeting)- Content and thought leadership strategy to drive organic and paid lead generation - Marketing technology stack ownership and strategy (research, implementation, optimization, internal processes)- Vendor and agency relationship management

Led US-based marketing team focused on inbound and outbound strategies, supporting US and global markets in new sale, engagement, cross sell, expansion, and retention initiatives. - Demand generation through integrated online and offline marketing strategies- Cross-functional collaboration on revenue growth strategies for the US market- Development of marketing functions and frameworks to align with areas of high growth opportunity - Partnered with global product marketing team on positioning strategy and messaging framework for new and existing products, and led go-to-market efforts and execution for US market - Member of global marketing leadership team that provided strategic insights across global markets to create brand awareness and drive revenue growth- Global industry analyst relations