Partnering with buyers to find their next property on the Gold Coast, managing the buying process, research, location, negotiation to overseeing contract through to handing over the keys.... stress free!

Developing Digital Marketing support for Tradies

Reporting to the Managing Director, I manage a small team developing strategic plans to drive lead generation utilising SEO/SEM metrics as well as relative CRM system's that are paramount to our success, It's imperative we understand our customer behaviours and ensure our Brand is placed on their path to purchase. Data analysis and reporting, whilst managing the PNL assists in the day to day delivery of best in class campaigns ATL/BTL across B2B / B2C segments.

Voluntary Group of people selected to sit on this reference group to assist NBC with their community engagement across the peninsula - strategic groups meet quarterly after business hours.

Jasol, a chemical manufacturer, is a division of George Weston Foods. My role encompassed all aspects of marketing from Re-Branding, Product Rationalisation to Development, Pipeline Planning to Delivery, Media relation's to Event planning, and writing RFP's for business development as well as articulating digital migration and website analytics. This role was a full broad marketing roll, which included major presentations to approx. 150+ people highlighting our challenges to the GWF Management Team.

A Charity established by a group of local northern beaches mums to raise funds for cancer research. In 2014 the Committee with thanks to Sponsors, Donors and community raised $100,000. On Friday July 17, 2015 our Christmas in July Ball happens again and our aim is $150,000. Personally it's a joy to be involved with some amazing women on such a worthy cause.

My role focusses on building the marketing function/team for Rentokil Specialist Hygiene for the UK, which forms a part of the Rentokil Initial Group.

Responsibility was held for all media campaigns for generic brand/product propositions (ATL/BTL) across all segments for Visa Europe, managing a team, as well as a large media budget of £75m to be split across a number of specific European countries primarily targeting consumers and small-medium enterprise(s). With a primary focus to provide strong branded communication campaigns to our Member Banks and target markets, which encompassed the management of all Brand propositions, understanding competitor information to analyse brand equity, customer segmentation to ensuring we had effective strategic tools to measure our spend (ROI) to demonstrate (point of sale) business uplift in accordance with our corporate scorecard.

My role encompassed the strategic marketing/communications direction throughout Europe and internationally for Global Transaction Banking (GTB) reporting to the Head of Transaction Banking (incorporating Global Payments and Cash Management, Trade Services and Supply Chain). Development of a strategic marketing communication plan’s across the three main sectors; financial institutions, commercial and corporate enterprise(s). Initially accepting a contract position (European Marketing Manager to cover a maternity absence) the senior management posting was offered due to my proven capabilities. I successfully grew the team from two to 23 across the UK and Europe.

As the Head of Marketing, Communications for IOOF (Australia’s 7th largest Superannuation and Investment House, established in 1846), I managed a team of 25 people comprising of Communication Managers, Product Analyst’s, Investment specialists, Marketing Manager’s/Co-ordinator’s down to Graduates etc. Reporting to theManaging Director, Senior Executive Team, and at times directly to the IOOF Board.

My role also comprised managing the institutional marketing for Perennial Investment Partners, IOOF’s specialist investment management company (70% owned by the IOOF Group). Perennial has the responsibility for the management of all IOOF-branded retail and wholesale managed funds, winning the Morningstar Fund Manager of the Year 2003/04 as well as the Australian Fixed Interest, Fund Manager of the Year 2003.

Responsible for all production materials, brochureware, merchandising and communications as a whole prior to growing a team.

Following the amalgamation of Financial Markets (Distribution and Trading) I joined a newly created GST Project Office to create and implement a communications strategy for the upcoming Goods and Services Tax (GST) that was being introduced into Australia from July 1, 2000. A senior team was established to manage this particular project to ensure we (the Bank) became GST compliant.