Stacey Main Email and Phone Number
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As a dynamic and growth-focused Marketing Leader, I have extensive experience in spearheading innovative go-to-market strategies, product development, and leading cross-functional teams towards substantial growth in diverse markets. My background in consumer goods marketing, combined with a Master’s in International Marketing Management and a Bachelor's in Industrial Design, enables me to bridge the gap between marketing and product development efficiently.Being a forward-thinking Director of Product Marketing and Development, I have demonstrated expertise in managing complex product lifecycles, executing strategic market expansions, and harnessing data to drive decision-making. I am known for my ability to leverage consumer insights and trend analysis to foster creative branding and storytelling, ensuring that products resonate well with target audiences.As a compassionate and motivational leader, I employ positive affirmation and reinforcement to guide teams toward achieving collaborative solutions. I strive to provide value as a company resource and have consistently achieved recognition, awards, and promotional opportunities through my innovative strategies, leadership, and dedication to excellence in all facets of marketing and product development. A few of my career highlights include:• Pioneered a collaborative international brand strategy at Thirty One Gifts, resulting in the most highly engaged digital campaign in company history, with a 66% increase in reach among non-followers and a 260% surge in overall engagement.• Orchestrated a complete brand refresh for Lake Country Manufacturing while at Generator, Inc., enhancing brand recognition and market presence by 19%.• Elevated Identification Solutions Portfolio revenue by 10% in FY19 at TE Connectivity, outpacing the industry CAGR of 2.1% through strategic market positioning and targeted sales initiatives.• Implemented a groundbreaking consumer persona and buying journey research initiative at Thirty One Gifts, leading to a 27% increase in consultant engagement and a 6% rise in sales conversion."The only way to do great work is to love what you do." – Steve Jobs
Carlisle Construction Materials
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Product Development ManagerCarlisle Construction Materials Jul 2024 - PresentCarlisle, Pa, Us
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Sr. Manager, Product MarketingThirty-One Gifts Aug 2021 - Jun 2024Columbus, Ohio, UsOversaw the development and implementation of innovative GTM strategies, focusing on international brand collaboration and digital campaign optimization. Collaborated with the product development team to conduct thorough market analysis, identifying key trends and competitive threats. Directed the transformation of email marketing initiatives, enhancing content creation and reporting mechanisms. Pioneered workflow process enhancements for cross-channel marketing campaigns, integrating efforts across sales, project management, marketing, and creative teams.Highlights of accomplishments in this role include:• Devised a collaborative international brand strategy, resulting in the most highly engaged digital campaign in company history, marked by a 66% increase in reach among non-followers and a 260% surge in overall engagement.• Revitalized email marketing campaigns, doubling the open rate from 13% to 27% and boosting click-through rates.• Designed an essential seasonal workflow document for web, email, sales promotions, and social graphics, resulting in a 30%-time efficiency gain per team member.• Implemented a groundbreaking consumer persona and buying journey research initiative, proposed to the CEO, leading to increased consultant engagement and rise in sales conversion -
Regional Product Manager: Identification Solutions, Terminal & Splices, Entrelec Terminal BlocksTe Connectivity Apr 2018 - Aug 2021Galway, IeOversaw the management of a $67M product portfolio for the Americas, encompassing demand management, product lifecycle, pricing, and customer satisfaction. Focused on refining Go-To-Market strategies for both B2B and B2C segments, emphasizing eCommerce sales. Conducted in-depth competitive landscape research and developed comprehensive Voice of the Customer surveys to better understand customer needs and purchasing habits.Highlights of accomplishments in this role include:• Elevated Identification Solutions Portfolio revenue by 10% in FY19, significantly outpacing the industry CAGR of 2.1%, through strategic market positioning and targeted sales initiatives.• Formulated an effective GTM strategy for the Electrical Wholesaler Market, effectively defining pricing, minimum order quantities, sample kits, and sales training materials, aligning with regional demand and customer needs.• Improved Terminals & Splices SMI from 59.2% in FY19 to 62.8% in FY20, leveraging price adjustments, competitive quoting, and strategic modifications to yearly agreements to enhance product competitiveness and profitability.• Led the project management and launch of a customizable panel label, engineered for extreme temperature resilience, showcasing innovation in product customization and applications for harsh environments. -
Marketing PartnerGenerator Inc. Marketing & Product Development 2018 - 2021Served as a key Marketing Partner for Lake Country Manufacturing, spearheading a comprehensive brand identity overhaul that included the development and implementation of new logos, business cards, apparel, product catalogs, and visual brand guidelines. Managed multiple projects, including the design and production of exhibit spaces for international auto detailing trade shows, effectively showcasing the client's new product ranges.Highlights of accomplishments in this role include:• Managed a $200K budget for consultant services, including a logo and brand refresh, and exhibit booths for two international and four regional trade shows, ensuring high-impact brand representation across multiple events.• Orchestrated a complete brand refresh for Lake Country Manufacturing, resulting in a revitalized and cohesive visual identity, enhancing brand recognition and market presence by 22%.• Developed marketing collateral for two franchises in Missouri and Illinois, leading to a 16% increase in new student enrollment at Kiddie Academy, demonstrating effective promotional strategies. -
Business Development ManagerDaymon Dec 2016 - Dec 2017Stamford, Ct, UsTasked with the strategic development of Ahold USA’s Private branded products for the Household and General Merchandise categories, leading to annual sales of $320M across 750 grocery stores. Managed promotional plans and marketing communications, leveraging data analytics to achieve sales growth objectives. Oversaw project management for line extensions and packaging from concept to production under four private-label brands. Spearheaded the transition of kitchen tools and gadget assortments with a new supplier, involving packaging design and feature development while managing relations and stock levels of the outgoing supplier.Highlights of accomplishments in this role include:• Navigated a strategic supplier transition for kitchen tools and gadgets, effectively managing inventory and sales of existing products while developing new lines with enhanced value features, significantly influencing product line evolution.• Designed and executed six Limited Time Originals (LTOs) annually, creating new product variations like dish soap scents and insulated cup patterns, aimed at mass consumer appeal and seasonal trends.• Achieved a 20% increase in sales of insulated cups during the fall season, notably through the introduction of pumpkin spice-themed products, demonstrating a keen understanding of market trends and consumer preferences.• Realized a 15% sales increase over the previous quarter for facial tissue boxes, by diversifying the product assortment, showcasing the ability to drive sales growth through strategic product variation. -
Senior Manager, Category Development ManagementTupperware Brands Mar 2015 - Dec 2016Orlando, Fl, UsDirected category management teams in developing 3 to 5-year consumer-centric strategies across various markets in the Americas, Europe, and Asia Pacific. Administered a budget of $400K, overseeing change management initiatives and driving team restructuring. Coordinated with global culinary specialists to develop consumer-relevant videos, managing over 40 products in different stages of development with a focus on cost, consumer demands, and launch strategies. Drove B2C marketing strategies through direct sales, eCommerce, and point of purchase for product introductions and line extensions. Established strong partnerships with internal and external professionals across design, engineering, CAD design, and supply chain teams.Highlights of accomplishments in this role include:• Pioneered a front-end innovation model, leading to a 15% reduction in development time by effectively restructuring team processes and addressing inefficiencies at the managerial level.• Achieved substantial business growth, contributing to an increase in revenue between 25-30%, underlining effective leadership and strategic market positioning.• Guided the growth and direction of assigned categories, including the successful collaboration in ethnographic research across the U.S., Mexico, France, Germany, and China, enhancing market understanding and consumer connection.• Innovated by blending blue sky concepts with customer pain points, leading to the creation of breakthrough New Product Introductions (NPIs) in the microwave, on-the-go, children, and food storage categories globally.• Tested rapid prototypes models for proof of concept and features ensuring its development solvedcustomer pain points; problem solved with team to improve concept when prototype models didn’t function as intended. -
Global Product & Color ManagerTupperware Brands Sep 2013 - Mar 2015Orlando, Fl, UsManaged the collaboration and product launch process across 100 markets, resulting in the introduction of 85-90 new products, demonstrating exceptional global coordination and market responsiveness.Highlights of accomplishments in this role include:• Led the identification and analysis of emerging market trends and product concepts, contributing to the development of innovative products that resonated with diverse consumer groups across various regions.• Cooperated with area market teams, fostering effective communication and strategy alignment, which enhanced product relevance and market penetration.• Played a key role in aligning product development with global consumer preferences, ensuring that new offerings were both innovative and responsive to evolving market needs.
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Lead Color Trends And Graphics StrategistTupperware Brands Nov 2004 - Sep 2013Orlando, Fl, UsLed cross-functional teams in the development and execution of market-specific strategies, ensuring alignment with global objectives and local market needs. Oversaw key projects from inception to completion, ensuring timely delivery within budget and exceeding performance expectations.Highlights of accomplishments in this role include:• Implemented a Global Color Strategy, achieving increased sales and a stronger brand identity across international markets.• Reduced the inventory of colorants for plastics, cutting down from over 1400 colors to just 225, thereby significantly enhancing inventory efficiency and reducing waste.• Pioneered in identifying and forecasting global color trends, effectively translating these insights into strategic decisions that aligned with consumer preferences and market demands, leading to a 40% improvement in product acceptance.
Stacey Main Skills
Stacey Main Education Details
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Boston UniversityInternational Marketing Management -
College For Creative StudiesProduct Design
Frequently Asked Questions about Stacey Main
What company does Stacey Main work for?
Stacey Main works for Carlisle Construction Materials
What is Stacey Main's role at the current company?
Stacey Main's current role is Product Management | Strategic Planning | Product Marketing | Cross-Functional Leadership | Go-To-Market Strategies | Creative Branding | Consumer Insights.
What is Stacey Main's email address?
Stacey Main's email address is stacey.main@te.com
What is Stacey Main's direct phone number?
Stacey Main's direct phone number is +140782*****
What schools did Stacey Main attend?
Stacey Main attended Boston University, College For Creative Studies.
What are some of Stacey Main's interests?
Stacey Main has interest in Economic Empowerment, Community Volunteer, Home Improvements, Photography, Housewares, Furniture Design.
What skills is Stacey Main known for?
Stacey Main has skills like Design Strategy, Product Development, Product Design, Brand Development, Consumer Products, Design Management, Strategic Design, Graphic Design, Product Innovation, Creative Direction, Marketing, Leadership.
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