Stacey Mcbride

Stacey Mcbride Email and Phone Number

B2B Marketing Strategy | Grid Modernization Software | Energy & Sustainability @ Schneider Electric
Stacey Mcbride's Location
Fort Collins, Colorado, United States, United States
Stacey Mcbride's Contact Details
About Stacey Mcbride

As a business-to-business marketing leader, I develop effective branding and messaging to create engagement, ignite action, and drive sales. I focus on strategic B2B marketing to execute creative, data-driven campaigns that directly increase revenue.Experienced in creative and strategic planning, account management, lead generation, digital marketing, branding, event planning, public relations, tradeshow management, and business development.

Stacey Mcbride's Current Company Details
Schneider Electric

Schneider Electric

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B2B Marketing Strategy | Grid Modernization Software | Energy & Sustainability
Stacey Mcbride Work Experience Details
  • Schneider Electric
    Global Head Of Strategic Marketing - Digital Grid
    Schneider Electric Nov 2024 - Present
    Rueil Malmaison, Paris, Fr
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  • Schneider Electric
    Global Product Marketing - Gis
    Schneider Electric Oct 2023 - Dec 2024
    Rueil Malmaison, Paris, Fr
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  • Teren, Inc.
    Senior Director Of Marketing
    Teren, Inc. Jan 2022 - Oct 2023
    Lakewood, Co, Us
    Led the development of Teren's brand, marketing strategies, and product packaging to strengthen market position and achieve corporate initiatives.- Played a key role in guiding and shaping the commercial and product strategy.- Collaborated closely with senior executives to define and execute strategic marketing initiatives, aligning them with Teren's overall goals and vision. - Leveraged industry expertise and market insights to contribute to the development of innovative commercial strategies that drive revenue growth and market expansion.- Established lead generation strategy to build $18M sales funnel supporting three account executives.- Directed and implemented Teren's digital strategy, advertising, PR, content creation, and demand generation programs and budgets.- Guided messaging efforts and thought leadership to establish Teren as a leading climate resilience platform provider in targeted verticals.- Created go-to-market strategies and growth plans in to enter renewable development, insurance, and civil engineering sectors. Successfully closed new business within six months of launch.- Established, reported, and managed marketing metrics and budgets to meet corporate initiatives and revenue goals.- Supported the CEO in developing an investment pitch to effectively communicate the value proposition and potential return on investment to potential stakeholders.- Optimized internal processes and aligned operations with corporate goals.
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  • Pivvot, Inc.
    Director Of Marketing
    Pivvot, Inc. Feb 2018 - Dec 2021
    Olathe, Kansas, Us
    Designed marketing strategy to position Pivvot as a location intelligence leader in the energy sector. Successfully positioned company to be acquired by Terracon in 2021.- Developed branding and go-to-market plan to launch Pivvot. Successfully hit pipeline target of $1M in first six months. - Created lead generation strategy to support a three-person sales team. Consistently delivered high-quality leads to build a pipeline of $3M. - Successfully expanded into to new market (renewable energy) with targeted campaigns and product launch strategy. Won new clients within 30 days of launch. - Worked closely with product development team to identify target buyers, use cases, and value propositions for new and existing products.- Partnered with key leadership and sales to develop commercial packaging and messaging. - Researched competition, market direction, and customer feedback to improve and revise messaging. - Interviewed customers to gain market knowledge, product roadmap insight, and testimonials. - Authored all case studies, blog, and whitepaper content to establish thought leadership.- Managed website presence, search engine optimization, and digital advertising program.- Developed all elements for campaigns including copy, video, email, ad placements, and webinars.- Designed creative plans and managed all in-person and virtual events.
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  • Linden Marketing
    Director Of Operations
    Linden Marketing May 2017 - Feb 2018
    Fort Collins, Co, Us
    Successfully developed growth strategy and operational processes to increase revenue. - Expanded portfolio to include clients in the geospatial and pipeline sectors.- Identified and engaged marketing decision makers across natural resources, healthcare and education verticals. - Implemented lead generation program and digital marketing services to attract and retain new clients as well as enhance the programs of existing clients. - Managed and grew existing client-base with effective communication, project planning, and resource allocation.
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  • New Century Software
    Director, Marketing & Sales
    New Century Software Nov 2015 - May 2017
    Fort Collins, Co, Us
    Managed marketing and sales team of five to achieve company revenue goals. - Successfully branded and launched services line of business. Increased services revenue from 30% of company revenue to 55%.- Revamped software renewal program to achieve 15% increase in projected renewal revenue.- Responsible for all aspects of annual, multi-day events targeting pipeline operators. - Designed creative plans and tactics for all events including tradeshows, webinars, executive conferences, and hosted industry events. - Developed and executed marketing and communications strategy, developed visual assets, and managed digital media program. - Generated sales messaging for sixteen lines of business and eighteen software products. - Guided account management, technical sales, and marketing teams to achieve multimillion-dollar revenue targets.
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  • New Century Software
    Marketing Manager
    New Century Software Jan 2014 - Nov 2015
    Fort Collins, Co, Us
    Created and implemented marketing strategy to support company goals and initiatives. - Planned and executed all events including training programs, annual conferences, tradeshows, webinars, and others.- Launched divisional branding effort to target a new vertical. Developed brand architecture strategy to create visual assets and sales message. 
- Created and implemented go-to-market product strategies for geographic information system applications. 
- Managed content marketing, website management, search engine optimization, digital marketing, graphic design, public relations, social media, and collateral.
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  • Optis – Illuminate Your People Data
    Marketing Manager
    Optis – Illuminate Your People Data Aug 2008 - Jan 2014
    Englewood, Co, Us
    Implemented a successful marketing strategy to rebrand and transition verticals.- Rebranded the company from OCI to Optis. Coordinated all aspects of rebrand with internal executive team and external marketing agency including brand identity, messaging, logo development, website development, and media relations. - Maintained and improved corporate website to improve search engine rankings and boost lead generation performance; administered website via CMS. - Created and implemented a successful social media strategy utilizing multiple social networking sites, content marketing and corporate blogging. - Coordinated multiple national tradeshow exhibits and events to increase brand awareness and generate qualified sales leads.
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  • Optis – Illuminate Your People Data
    Executive Assistant
    Optis – Illuminate Your People Data May 2006 - Aug 2008
    Englewood, Co, Us
    Provided senior management support including customer correspondence, employee announcements, internal newsletter, and presentations. Managed staff of three administrative assistants who were responsible for customer contracts, accounts payable, vendor relationships, facilities management, and inventory. Coordinated Human Resources functions including employee reviews, personnel issues, recruiting, and internship programs. Promoted to Marketing Manager.
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  • Optis – Illuminate Your People Data
    Event Coordinator
    Optis – Illuminate Your People Data Sep 2005 - May 2006
    Englewood, Co, Us
    Coordinated and executed all aspects of event management for recruiting fairs, conferences, tradeshows, community events, speaking engagements, and employee functions. Hosted several successful conferences with key clients to improve customer satisfaction. Responsible for event details such as advertising, budgeting, site selection, catering, and entertainment. Promoted to Executive Assistant.
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  • The Little America Hotel Cheyenne
    Catering Manager
    The Little America Hotel Cheyenne Sep 2004 - Sep 2005
    Cheyenne, Wyoming, Us
    Contracted space agreements for banquet facilities. Created room schematics, provided food and décor suggestions, maintained vendor relationships, and coordinated customer needs with food and beverage department. Consistently surpassed sales goals.
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  • Wells Fargo Bank
    Personal Banker
    Wells Fargo Bank Jul 2003 - Sep 2004
    San Francisco, California, Us
    Provided customer account management, financial planning, loan processing and issue resolution. Developed strong interpersonal skills while exceeding expected sales goals.
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Stacey Mcbride Skills

Marketing Social Media Marketing Management Lead Generation Marketing Strategy Trade Shows Event Management Social Media Event Planning Public Relations Customer Service Email Marketing Corporate Branding Advertising Salesforce.com Microsoft Office Direct Marketing Newsletters Online Marketing Seo B2b Marketing Marketing Communications Proposal Writing Media Relations Crm Online Advertising Digital Marketing Market Research Human Resources Project Planning Sales Process Corporate Communications Sales Management Content Marketing Volunteer Management Fundraising Editing Sales Operations Search Engine Ranking Nonprofits Press Release Development Writing Corporate Website Management Budgets

Stacey Mcbride Education Details

  • University Of Wyoming
    University Of Wyoming
    Psychology

Frequently Asked Questions about Stacey Mcbride

What company does Stacey Mcbride work for?

Stacey Mcbride works for Schneider Electric

What is Stacey Mcbride's role at the current company?

Stacey Mcbride's current role is B2B Marketing Strategy | Grid Modernization Software | Energy & Sustainability.

What is Stacey Mcbride's email address?

Stacey Mcbride's email address is st****@****oci.com

What is Stacey Mcbride's direct phone number?

Stacey Mcbride's direct phone number is +130763*****

What schools did Stacey Mcbride attend?

Stacey Mcbride attended University Of Wyoming.

What skills is Stacey Mcbride known for?

Stacey Mcbride has skills like Marketing, Social Media Marketing, Management, Lead Generation, Marketing Strategy, Trade Shows, Event Management, Social Media, Event Planning, Public Relations, Customer Service, Email Marketing.

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