Stacey Mcbride Email & Phone Number

Rueil Malmaison, Paris, Fr

Rueil Malmaison, Paris, Fr

Lakewood, Co, Us

Led the development of Teren's brand, marketing strategies, and product packaging to strengthen market position and achieve corporate initiatives.- Played a key role in guiding and shaping the commercial and product strategy.- Collaborated closely with senior executives to define and execute strategic marketing initiatives, aligning them with Teren's overall goals and vision. - Leveraged industry expertise and market insights to contribute to the development of innovative commercial strategies that drive revenue growth and market expansion.- Established lead generation strategy to build $18M sales funnel supporting three account executives.- Directed and implemented Teren's digital strategy, advertising, PR, content creation, and demand generation programs and budgets.- Guided messaging efforts and thought leadership to establish Teren as a leading climate resilience platform provider in targeted verticals.- Created go-to-market strategies and growth plans in to enter renewable development, insurance, and civil engineering sectors. Successfully closed new business within six months of launch.- Established, reported, and managed marketing metrics and budgets to meet corporate initiatives and revenue goals.- Supported the CEO in developing an investment pitch to effectively communicate the value proposition and potential return on investment to potential stakeholders.- Optimized internal processes and aligned operations with corporate goals.

Olathe, Kansas, Us

Designed marketing strategy to position Pivvot as a location intelligence leader in the energy sector. Successfully positioned company to be acquired by Terracon in 2021.- Developed branding and go-to-market plan to launch Pivvot. Successfully hit pipeline target of $1M in first six months. - Created lead generation strategy to support a three-person sales team. Consistently delivered high-quality leads to build a pipeline of $3M. - Successfully expanded into to new market (renewable energy) with targeted campaigns and product launch strategy. Won new clients within 30 days of launch. - Worked closely with product development team to identify target buyers, use cases, and value propositions for new and existing products.- Partnered with key leadership and sales to develop commercial packaging and messaging. - Researched competition, market direction, and customer feedback to improve and revise messaging. - Interviewed customers to gain market knowledge, product roadmap insight, and testimonials. - Authored all case studies, blog, and whitepaper content to establish thought leadership.- Managed website presence, search engine optimization, and digital advertising program.- Developed all elements for campaigns including copy, video, email, ad placements, and webinars.- Designed creative plans and managed all in-person and virtual events.

Fort Collins, Co, Us

Successfully developed growth strategy and operational processes to increase revenue. - Expanded portfolio to include clients in the geospatial and pipeline sectors.- Identified and engaged marketing decision makers across natural resources, healthcare and education verticals. - Implemented lead generation program and digital marketing services to attract and retain new clients as well as enhance the programs of existing clients. - Managed and grew existing client-base with effective communication, project planning, and resource allocation.

Fort Collins, Co, Us

Managed marketing and sales team of five to achieve company revenue goals. - Successfully branded and launched services line of business. Increased services revenue from 30% of company revenue to 55%.- Revamped software renewal program to achieve 15% increase in projected renewal revenue.- Responsible for all aspects of annual, multi-day events targeting pipeline operators. - Designed creative plans and tactics for all events including tradeshows, webinars, executive conferences, and hosted industry events. - Developed and executed marketing and communications strategy, developed visual assets, and managed digital media program. - Generated sales messaging for sixteen lines of business and eighteen software products. - Guided account management, technical sales, and marketing teams to achieve multimillion-dollar revenue targets.

Fort Collins, Co, Us

Created and implemented marketing strategy to support company goals and initiatives. - Planned and executed all events including training programs, annual conferences, tradeshows, webinars, and others.- Launched divisional branding effort to target a new vertical. Developed brand architecture strategy to create visual assets and sales message. - Created and implemented go-to-market product strategies for geographic information system applications. - Managed content marketing, website management, search engine optimization, digital marketing, graphic design, public relations, social media, and collateral.

Englewood, Co, Us

Implemented a successful marketing strategy to rebrand and transition verticals.- Rebranded the company from OCI to Optis. Coordinated all aspects of rebrand with internal executive team and external marketing agency including brand identity, messaging, logo development, website development, and media relations. - Maintained and improved corporate website to improve search engine rankings and boost lead generation performance; administered website via CMS. - Created and implemented a successful social media strategy utilizing multiple social networking sites, content marketing and corporate blogging. - Coordinated multiple national tradeshow exhibits and events to increase brand awareness and generate qualified sales leads.

Englewood, Co, Us

Provided senior management support including customer correspondence, employee announcements, internal newsletter, and presentations. Managed staff of three administrative assistants who were responsible for customer contracts, accounts payable, vendor relationships, facilities management, and inventory. Coordinated Human Resources functions including employee reviews, personnel issues, recruiting, and internship programs. Promoted to Marketing Manager.

Englewood, Co, Us

Coordinated and executed all aspects of event management for recruiting fairs, conferences, tradeshows, community events, speaking engagements, and employee functions. Hosted several successful conferences with key clients to improve customer satisfaction. Responsible for event details such as advertising, budgeting, site selection, catering, and entertainment. Promoted to Executive Assistant.

Cheyenne, Wyoming, Us

Contracted space agreements for banquet facilities. Created room schematics, provided food and décor suggestions, maintained vendor relationships, and coordinated customer needs with food and beverage department. Consistently surpassed sales goals.

San Francisco, California, Us

Provided customer account management, financial planning, loan processing and issue resolution. Developed strong interpersonal skills while exceeding expected sales goals.