Stacey Mark Email and Phone Number

Marketing Director - Segment Marketing (Dec 2015 - May 2018)Marketing Director - Quintiles Technology Solutions (Dec 2014 - Dec 2015)Enterprise Marketing Manager - contract position (Aug 2014 - Dec 2014)

Drove uniform branding and messaging across all marketing channels while determining overall company brand strategy and direction. Developed and executed integrated marketing plans utilizing traditional, digital and social media. Initiated and analyzed qualitative and quantitative brand research; managed and analyzed the bi-annual brand tracking study to ensure integrated marketing activities are delivering on brand metrics. Implemented enterprise-wide naming architecture for all BCBSNC consumer products. Implemented enterprise-wide co-branding standards and approval process. Managed multiple agency relationships. Worked independently while developing collaborative relationships with peers, business partners, and senior leaders.

VP, US Brand Building (2006)Director, North America Brand Building (2001-2005)Sr. Manager, North America Brand Building (2000-2001)Orchestrated communications plans targeting national core credit, debit, and affluent markets with up to 5 direct reports and $80M budget. Managed strategic planning and creative development of brand acceptance initiatives as well as creative plan and rotation to insure brand dashboard success. Piloted groundbreaking integrated communications campaign, which included crowdsourcing television creative ideas. Partnered with sales, product, and research teams to develop and launch new innovations and technologies. Collaborated with new business teams to leverage the brand strategy to attract potential customers and co-brand partners. Partnered with cross-functional teams to develop integrated promotions that drove usage. Managed multiple agency relationships.

Supervised staff of 3 in creating and executing advertising strategies and materials for various Playtex products. Supervised compilation and analysis of quantitative and qualitative competitive information. Supervised billing reconciliation and budgets.

Led development and production of all national print and broadcast advertising for more than 1.6K units. Supervised advertising production in support of up to 8 national promotions per year for General Market, African American and Hispanic markets. Managed $70M+ budget including advertising production budget of $16M+. Assisted field marketing with development and approval of local advertising. Managed projects with research department designed to evaluate advertising creative and awareness. Managed creation and maintenance of Denny’s first website. Appointed Marketing department contact to Office of Civil Rights Monitor and NAACP.Led the development of Denny’s first Hispanic advertising campaign.