Orchestrating the marketing execution of NCD's business strategies and objectives. The management vision and approach revolves around leveraging MarTech solutions, innovation, and automation, and crafting interactive, engaging B2B and B2C partner journeys that touch all aspects of this $3+B company.

A WBENC umbrella company with 3 distinctive divisions, providing corrosion protection in multiple disciplines and industries, contemporary sanitizing services, as well as, steel plate solutions.

Supported SMB companies with the necessary “ingredients“ in marketing, social media, strategy, creative and CRM support.

Once an entrepreneur, always an entrepreneur...When life offers you an opportunity to follow a dream...you should take it! Running a restaurant requires many facets of experience: entrepreneurial wherewithal, marketing, social, geo-targeted activation understanding, service, operations and management. It was fun, exciting and challenging but at the end of the day, the 24/7 time drain was too much for this mom of 3. Restaurant Five Five 2 was located in the heart of St. James neighboring other wonderful Suffolk County towns: Stony Brook, Smithtown, Nissequogue, Setauket and Nesconset. Featured a world class chef in Steve Demetriou, the food and atmosphere was exceptional whether you enjoyed an intimate 'fine-dining' experience, a lounge/bar night out with your friends, live music on the weekends, or just a spot to grab a delicious bite. We catered 100's of parties and provided an outstanding experience and family environment to each person that walked through the doors.I will always be thankful for this opportunity. Learned a great deal, met incredible people but was ready to get back to having a work/life balance.

Continued to consult on all things Salesforce and technology platform operations.

SVP of Marketing and Innovation for the leading social media marketing agency building Fortune 500 companies’ engagement with mom consumers, while supporting the Mom Central internal branding, marketing and technological innovations in order to position the company for significant future growth. In this multi-pronged position, I was called upon to help create integrated marketing programs specifically with the use of technology, Web 2.0 tactics and innovative, out-of-the-box strategies as well as execution. Major Contributions – Internal; Company-facing:• Created marketing, branding and integrated sales plans, immediately adopted and rolled-out by CEO• Developed, created and implemented a complete organization-wide infrastructure supported by the Salesforce CRM platform to support all Mom Central properties, to maximize and organize a proprietary database of 100K+ moms, bloggers and clients (brands and agencies)• Worked with a 3rd party web developer to recreate and conceptualize the redesign of all Mom Central properties, aligning them with the new brand image. • Conceived and developed the first Mom Central utilitarian iTunes app for bloggers. • Manage content strategies and execution for web properties as well as storytelling/capability decks for potential clients.Major Contributions – Client-facing:• Successfully designed, launched, and managed custom Facebook tabs for Whirlpool and Maytag • Pitched, won and designed a widget for P&G/Walmart Family Movie Night; embedded on hundreds of blogs, generating over 200,000 views• Other innovative and successful programs accomplished for these products and brands: Scott Products, SKYPE, Hoover, Pedigree, Pampers, Infantino, and Ralph Lauren; driving engagement, measurement, impressions and brand awareness.

Conceived, created & developed mission, vision & overall brand of this multi-platform media & consulting company dedicated to supporting the woman behind the mom, from inception to acquisition. A woman who was guided by an entrepreneurial yearning. She had found a way to blend her personal aspirations, as an entrepreneur, consultant, business owner or volunteer, in a way that didn't compromise her family...a Hybrid Mom.Pre-acquisition:•Successfully launched Hybrid Mom, a national, quarterly print magazine and hybridmom.com a content & community-based website•Generated & maintained distribution partnerships for print magazine through Gymboree Play & Music, Barnes & Noble, HSN.com and magazines.com•Built, negotiated & closed a strategic partnership with HSN •Created website, marketing & sales materials, presentations, CRM & accounting systems•In conjunction with EIC, developed overall content strategy•Developed, negotiated & managed key strategic partnerships for rev gen, content sharing, & increased reach. Several partnerships included: Simon Properties, Gymboree, Cozi.com, iVillage.com, HSN (Home Shopping Network), SamsClub, & CafeMom.com•Assisted 100's of mom entrepreneurs with their businesses•Managed a database of over 2,000 mom freelancers•Oversaw capital planning and implementation, approached funding sources on both angel investor and VC levels. Closed two rounds of funding prior to acquisition.•Developed 5 year business plan, including additional initiatives such as proprietary events and retail/e-commerce entity, that lead to acquisitionPost-acquisition:•Remained on board in Founder/CEO role •Public face of Hybrid Mom for events, publicity, & interviews•Development of integrated sponsorship packages across all properties •Key alliance marketing•Established relationship with licensing agency to increase visibility & opps for the brand•Strategic & operational leadership•Identified new initiatives in support of short & long-term goals