I am proud to serve as Senior Director of Brand Development. PawsCo accomplishes our mission of alleviating overcrowded Colorado shelters through the union of dedicated foster homes, individualized care for each animal, passionate volunteers, collaborative shelter partnerships, community-based programs, and donations from community members who have a heart for animals in need.

- Collaborated strategically with sales, product, and supply teams to spearhead and execute high-impact brand awareness campaigns for Viega's two largest segments, Commercial and Residential.- Planned and executed successful product launches for over 20 products- Worked closely with product and sales teams to ensure brand consistency across all customer touchpoints- Utilized various analytics tools to track brand performance leading to more efficient, higher-quality lead-generation campaigns

mcmacstudio is a multidisciplinary design and photography studio focusing on food, beverage, and CPG brands.• Collaborate with stakeholders across disciplines to translate brand values into a strategic visual brand identity for dozens of businesses• Consult for existing businesses to build successful brand frameworks and strategies for vocal and visual branding• Design Packaging for new and existing CPG product brands• Produce a wide array of branded print and digital marketing products, including emails, websites, brochures, billboards, booklets, and more• Provide art direction for, and execute, high-impact branded food and product photo shoots for local and national brands.Services include:Branding Design and Strategy Branding PhotographyProduct PhotographyFood Photography and StylingProduct Packaging DesignGeneral Graphic Design

• Implemented a rebranding campaign, creating multichannel marketing campaigns to develop brand recognition and awareness• Designed all can art labels, posters, and any additional collateral needed by the Taproom and Sales Team• Created all Photography & Video assets through meaningful organic content strategies that increased follower numbers by 100% and engagement by 130%• Identified areas of opportunity with the Sales and Taproom teams to implement consistent, engaging brand experiences both on and off-premise.• Developed a new website & all accompanying assets

• Created and implemented a cohesive brand framework to increase overall brand awareness• Responsible for developing all marketing strategies for print, digital, taproom, and email platforms• Created a new events program that increased revenue for 3 consecutive quarters. Managed all staffing, budget and decor for booked events• Photographed all events, product releases, and relevant content for social, print, taproom and email marketing • Built an entirely new website with e-commerce function that drove a 12% overall traffic increase organically within 1 month of launch

- Responsible for managing a large-scale Instagram contest for an audience of over 90k- Developed an overall marketing strategy to implement the campaign across all channels, including Facebook, Twitter, Instagram, website, and email- Reviewed and analyzed contest data to present to team, executives, and board members; organically increased Instagram impressions by over 500%, Facebook engagement by 54%, and Twitter by 30%

- Direct communication of company services & brand value across all organic social media channels, including development of strategies and all copywriting- Develop innovative email marketing campaigns with respect to strict deadlines to deliver relevant, engaging and on-brand content to client base- Analyze social & email data using Google Analytics and MySQL to ensure current campaigns are efficient and quickly adjust as needed

The Kellen Company is a premier global professional services firm with a primary concentration on association management and communications. I was fortunate to work with our largest client, a chef's association focusing on food science and innovation. Within my role as Membership Associate, I assisted with the following:- Increased brand awareness through the development of successful recruitment and retention programs across various marketing platforms- Staff liaison to multiple subcommittees with specialization in young professional/student member engagement- Assisted with the planning of multiple membership events a year, including the annual conference and trade show with approximately 2000 attendees

• Address questions pertaining to insurance policies to both existing and potential clients in order to provide thorough understanding• Maintain State Farm's exemplary status by focusing on strict adherence to both company and license regulations• Train new hires and coworkers on sales plans and implementations, company and federal guidelines and develop successful sales strategies to keep team at the top of state rankings

• Address defendant’s questions, concerns, and challenges through email, telephone and writtencommunication• Provide support to staff attorneys through the drafting of motions, orders, and agreements as well as through status reports for clients• Obtain judgments and encourage defendants to resolve delinquent accounts

• Develop lasting relationship with new advertisers while striving to maintain a consistent client-base• Preform sales analysis on potential and existing advertisers to make sure we are proficiently building advertisements for each respective business as well as utilizing their budget adequately• Encourage students and alumni to support local businesses and interests