Marketing Planning Program Manager
I owned Chewy's marketing planning tool, CrossCap. I created and maintained a learning library for CrossCap, held weekly office hours, managed the vendor relationship and provided ongoing training and communication on the platform. To drive efficiencies and reduce duplicative work for our marketers, I led the integration of CrossCap with Adobe Workfront. Working with the Marketing Planning Manager, I drove adherence and timely inputs to the Marketing planning process, while keeping a pulse on planning sentiment to inform overall planning improvements.