Sr. Marketing Director for 7 Mindsets, a mindsets-based, teacher-first approach to social-emotional learning designed to drive student well-being and achievement, healthy school cultures, and educator happiness and retention. 7 Mindsets improves relationships, reduces behavioral issues, increases grit and leads to improved academic performance. 7 Mindsets meets the needs of a diverse population and contributes to inclusive learning environments where all students can succeed.• Developed and executed marketing strategy focused on digital media, google ad word campaigns, online media placements, PR, industry events, social media, webinar events, SDR team, and email marketing initiatives resulting in high quality leads producing 40% revenue growth YOY.• Led team in executing over 50 events in 2022 resulting in high-value pipeline growth.• Participated in re-branding efforts and refresh all copy, content, and website assets. Successfully launched new equity-oriented SEL product including developing website content, branding, promotion plan, collateral, and communications assets.• Completed extensive research of top competitors in Social Emotional Learning curriculum to help define unique value proposition and positioning strategy.• Built market analysis, including trends and obstacles for the executive team to use in strategy development for SEL market.• Crafted buyer and influencer personas to develop a content strategy. Worked with the team to develop over 30 new collateral and content pieces for lead gen, including case studies and video testimonials.• Assisted new VP of Marketing & Communications in hiring and onboarding 7 new team members within 60 days.

• Managed a $20MM portfolio of strategic, high-stakes certification clients – primarily in healthcare and IT industries.• Exceeded annual $200K upsell revenue quota for add-on products and services.• Consistently met and exceeded key performance indicators designed to maximize client retention andimprove net promoter scores. Responsible for contract renewals with greater than 95% renewal rate.• Led bi-annual and quarterly client business reviews to evaluate progress against goals. Analyzed datatrends and developed presentations focused on continued growth objectives and candidate satisfaction.• Collaborated with psychometrics team, client services, software development and candidateservices to proactively identify potential challenges and develop solutions for multi-modality implementations.

As a CSM, I am responsible for strategically managing and expanding a portfolio of our highest revenue and most complex clients. I am responsible for communicating regularly with client executives to enhance satisfaction, define and execute growth and retention strategies, conduct periodic performance and business reviews, set and manage client expectations, and work as an internal advocate to Paycor on behalf of the client. • Developed strong relationships with strategic, high-value clients to improve satisfaction and maximizesuccess with Paycor solutions.• Managed multi-million dollar portfolio of >80 clients – educated them on new trends and productenhancements, recommended solutions, and collaborated on new implementations.• Acted as a client advocate with internal teams to ensure key performance indicators on growth and retention were achieved.

As a contractor, I provide value to my clients in areas of sales, marketing, business development and project management ~ successfully executing initiatives which grow brand recognition, sales revenues, profitability and customer satisfaction. My strength is in developing trust-based relationships and genuine connections with customers, vendors, partners, and team members at all levels. My philosophy is very much founded in treating every person I encounter with respect and helping others achieve their goals. This focus has served me well and resulted in high levels of performance in delivering revenue and exceeding business objectives individually, and with my teams. I have a unique blend of expertise in marketing, sales, and client support which enable me to develop successful strategies that create positive and impactful results. Major contributions:► Establishing strategy for marketing, sales, business development and associated technologies for growing team and client base.► Building and executing sales and customer retention strategies to generate recurring domestic and international revenue for start-up SaaS software company.► Developing and executing content strategy and digital marketing initiatives including persona development, social media, blogs, PR, online publications, email marketing, eBooks, white papers, web content and other content assets. ► Researching market trends, competitive offerings and identifying unique differentiation in mobile technologies & market segments.► Managing all outsourced marketing resources for content production, copywriting, SEO/SEM, website and social media.► Identifying and managing trade shows and other lead generation initiatives.► Hiring and leading sales team & assisting in their ongoing skill development ~ aligning their talents to meet organizational objectives.► Developing, nurturing and closing new client and partner accounts.

Responsible for all activities related to building relationships with strategic accounts and partners. Provide leadership for all sales related activities, initiatives, and staff performance. Build and execute strategy for market penetration into targeted segments. Develop a systematic approach and implement tools to facilitate sales and support for Divvy clients. Conduct demonstrations, lead meetings, report on progress toward meeting defined objectives, and build adequate pipeline and revenue stream that maximizes profitability and satisfies all stakeholders. Develop and train new staff and assist in proposal creation for large enterprise opportunities. Provide feedback from clients to product development team and collaborate on identifying features most requested for new product development.

Popstar Networks is a digital media software and services company, specializing in the development, deployment and management of digital signage networks for medium-to-large, multi-location retailers, quick-service restaurants and healthcare organizations. Progressively promoted within the organization, managing general marketing initiatives (including communications, collateral development, website build, social media strategy, and branding). Launched a new line of business into the live events market resulting in over 300% revenue growth in 12 months. Developed and executed partner strategy with 3rd party resellers and affiliate partners.

Responsible for all aspects of launching Popstar's digital signage solutions through partner channels into the tradeshow and conference industries. Grew market penetration by over 300% through our strategic partners. Worked with internal and external teams to define go-to-market and implementation strategies for complex, time-sensitive, temporary signage solutions enabling events to run more efficiently and generate additional revenue through sponsorship advertising.

Developed comprehensive strategy, managed budget, identified and managed internal and external resources necessary to launch all marketing initiatives for start-up marketing department, including: new website launch, branding, collateral and presentation development, messaging and communication strategies, online and social media strategy, lead generation campaigns, tradeshows and events.

Spectrum K12 is a software technology company that develops solutions in student achievement management, response to intervention and special education programs. Built a reseller and alliance program for selling a mid-market software solutions to small and medium sized school districts.

Independent consultant completed project work on integrated marketing and sales strategies for a variety of clients.

Launched a new Direct Marketing strategy and 15 person team driving programs focused on end-to-end lead generation including: targeted email marketing initiatives, trade show management (>140 shows/year and $1M budget), telephone-based lead generation follow-up/qualification, and direct mail campaigns. Worked collaboratively with sales leadership and other internal marketing professionals to successfully build a pipeline of new leads resulting in an average of 400 new leads per week.

Developed a mid-market sales consultancy/channel strategy for penetrating new accounts in K-12 and Higher Education. Also worked extensively with Apple's executive leadership to develop strategic business plans for growing their market share in education.• Developed and launched 3rd party agent program designed to sell solutions into mid-marketK-12 and Higher Ed institutions. Defined territories, negotiated agreements, and set quota goals for agents.• Program contributed over $1.5MM in new revenue within 12 months of launch.• Promoted to business planning manager for the division’s executive team. Collaborated with cross-departmental executive leaders and wrote strategic and operational plans for delivery to the division President, Tim Cook.

Manager, Channel Programs and OperationsChannel Sales ManagerAccount SpecialistSr. Partner Account ManagerInbound/Outbound Lead Generation ManagerService Sales RepresentativeLead Generation SpecialistInformix Software (acquired by IBM in 2001) developed SQL-based relational database management software for online transaction processing and data warehousing applications. A department within the Informix organization was outsourced to EDS in 1997 and subsequently was employed as part of EDS for 2+ years. Successively promoted into a variety of positions each with an increased level of responsibility. Please see resume for specific details and achievements.