The AdOps Agency offers fractional ad operations to agencies, publishers, and advertisers. We provide expert, reliable, tactical and technical ad ops support with less lead time and more knowledge than traditional outsourcing!Services we support:Campaign setup and management• DFP/Google Ad Manager• Apple NewsTrafficking• DFA/Google Campaign Manager tags and floodlight structureTag Management• Google Tag Manager• EnsightenAd Tech• Header Bidding• Audit / Code review• Proper ad unit taxonomy• Dynamic key-value JS• SPA integrationWebsite & Yield monetization• Header Bidding • 100% fill opportunitiesMedia Buying• Google Ads• AdGrants• Bing / Microsoft• Gemini / Taboola• Meta• Most DSPsGoogle Analytics• GA4 events• AttributionReporting & AnalysisPublisher AcquisitionTrainingCertifications• DFP Fundamentals for Administrators• DFP Fundamentals for Traffickers• DFP Audience Fundamentals• Google Publisher Tags• DoubleClick Campaign ManagerVerticals include - healthcare, finance, sports, women & men's lifestyle, real estate, leisure, faith-based, LGBTQ+, nonprofit ,entertainment, gaming, machining, construction, technology and more!

• People Management – Hire, train, assess, motivate, mentor and develop individual contributors into high achievers while helping them forward their career aspirations.• Vendor Management – Validate and approve monthly invoices, negotiate annual renewals, communicate escalations, coordinate QBRs and other on-site visits, and attend conferences to stay abreast on industry trends.• Platform Enablement, Maintenance & Governance – Onboard new marketing platforms through formal RFIs and RFPs in conjunction with global sourcing; Implement new marketing platforms in support of best practices while taking into consideration the current ecosystem; Create and maintain operating plans detailing the processes, workflows and functional responsibilities; Govern platforms through regular audits to ensure proper usage and hygienic data output. Platforms include DoubleClick Digital Marketing (DCM), Kenshoo, Cake, Mobile App Tracking (Tune), Ensighten, and Google Analytics.• Marketing/Campaign Management – In support of quarterly/annual revenue goals, actualize the annual digital marketing budget through implementing, analyzing and optimizing brand/display, search, direct response, affiliate, social, and mobile customer acquisition campaigns.• Reporting & Analysis – Formulate, distribute and present daily/weekly/monthly/annual decks to stakeholders illustrating status and progress as well as recommend improvements to landing pages, creative and product.

• Created scalable media plans using audience segmentation and data models• Managed end-to-end performance-based marketing campaigns through multiple DSP and DMP solutions including Turn, MediaMath, Invite/DoubleClick Bid Manager and Alchemy.• Established and optimize toward campaign KPIs utilizing multiple RTB exchanges including AdX, appnexus, Casale, Cox, FBX, Lijit, Microsoft, PubMatic, OpenX, Right Media, and Rubicon• Conducted A/B testing for campaign effectiveness and ROI • Created, managed and optimized keyword content, search companion and audience interest campaigns in Google AdWords• Collaborated with other business units to provide the best online offering based on business intelligence and big data.

• Responsible for the productization and monetization of our stand-alone website and mobile properties.• Oversaw the day-to-day operations including product management, sales, campaign management and billing while injecting a digital mindset into the company.• Managed and established strategic direction for Ad Ops and Marketing vendors including ad platform, SEM, and yield management.• Provided quantitative and qualitative analysis to executive management to illustrate progress and define new areas on which to focus.• Developed, managed, trained, and mentored campaign managers, account executives, sales planners and research analysts.~Successfully upgraded from Legacy DART to DFP Premium (display & mobile)

• Maximized revenue and optimized inventory management on owned and operated sites within ad network totaling more than 700MM monthly impressions.• Guided campaign managers and sales planners through the sales process to deliver effective display ad campaigns.• Generated daily, weekly, and monthly reports to show trends, illustrate inventory and map progress in conjunction with business development, sales and finance.• Collaborated with product development to determine ways to further monetize our owned and operated properties.• Conducted A/B testing to demonstrate effectiveness of internal campaigns and vendors. • Liaised with yield management, video and marketing to ensure the success of future campaigns.

• Trafficked and tested IAB standard display ads as well as custom units including pre-roll, pushdowns, slivers, floaters, overlays, interstitials (using AdInterax), anchor units and skins. Familiar with most 3rd party ad tags including DFA, Pointroll, and Atlas, to name a few.• Monitored daily delivery and pacing to suggest optimizations aimed at improving OSIs and CTRs.• Produced and distributed discrepancy reports between DFP and 3rd parties to minimize under/over delivery.• Completed final billing for invoicing and publisher payout purposes.• Compiled and analyzed data extracted from DFP Query Tool to consult on future campaigns.• Advised business development on proper hard-coded ad tagging structure for new publishers.

• Managed timelines and set success indices for interactive projects including micro sites and email marketing campaigns for Hyundai Dealers Assoc. of America.• Compiled status reports using Google Analytics, coordinated schedules, led meetings and identified/resolved technical issues.• Created email campaigns using iContact to generate demand for portfolio of clients.

• Provided consultative sales recommendations to further marketing goals of local businesses.• Procured and fostered relationships within the community.• Met and exceeded sales quotas for multiple print publications as well as online ventures while providing excellent customer service.• Collected and presented competitive media information; compiled presentations and rate quotes.

• Identified potential clients and future target markets to enhance our existing portfolio.• Seamlessly implemented co-branded hotel booking engine technology as a revenue stream for destination marketing organizations.• Responded to RFPs to secure partnerships with government agencies and companies alike.• Negotiated, finalized and executed contractual agreements.• Created marketing materials to promote company's suite of products.• Collaborated with the executive team to help identify and launch new applications and offerings.Other positions held: Manager, Affiliate Programs

• Spearheaded B2C acquisitions of new accounts for online search directory.• Researched market trends and cultivated strategic alliances.• Assembled, managed and trained sales team.• Implemented sales procedures to achieve scalable processes and increase efficiency.• Configured out-of-the-box CRM (SalesLogix) to support sales efforts.• Migrated free search directory into robust, proprietary PPC engine to support revenue generation.

• Initiated and onboarded new B2C partners in support of link building and file swapping strategies.• Participated in strategy meetings to increase product offering.• Created digital advertising rate card for on-site banner placements.

Worked with promoters and venues to book up and coming bands.

• Produced travel documents using SABRE in support of busy telesales office.• Generated ARC reports on a weekly basis.• Traveled to implement computer hardware and Microsoft software to move from DOS.• Advised and troubleshooted technical issues in support of 16 satellite offices.