Major Accomplishments: Developed comprehensive email marketing strategies and campaigns using Salesforce Marketing Cloud to improve member engagement and retention. Won a 2021 CUNA Diamond Award for “Email – Single or Series.”Managed email database and imports from multiple sources of data.Measured campaign performance through data analysis using Google Analytics and Datorama.Continually developed and improved campaigns to incorporate new features offered through Salesforce Marketing Cloud.Developed several highly automated campaigns to target credit union members using the full scope of SFMC tools and best practices.Ensured compliance with CAN-SPAM and email marketing best practices.Write copy & create graphics for informative, clear, and fully on-brand content.Developed automation and improved internal processes for Business Development department using Salesforce CRM Workflows and automation to reduce repetitive tasks.Small agency environment provided the ability to specialize in email and automation.Other department support as needed including graphic design, copywriting, and more. Adopted Agile Marketing strategy for project management with team, improving internal workflow.Earned 2 Salesforce Certifications and 3 Google Certifications.

• Major Accomplishment: Developed and executed effective digital marketing strategy for Elite Solar Concepts, and successfully implemented Hubspot CRM to provide automated internal processes and increase efficiency for all departments.• Coordinated and executed the complete migration of Hubspot CRM from Podio, allowing all department managers to easily monitor contact and account status throughout the sales and installation process. • Developed ideal customer profiles and created multiple successful social media ad campaigns primarily through Facebook and Instagram advertising. • Provided measurable marketing results through consistent and thoughtful digital advertising, social media posts, and more. Generated over 300 sales qualified leads from efforts, at a CPL comparable to leads purchased from lead-generation companies. • Increased online footprint and presence for Elite Solar Concepts dramatically through both branded and unbranded/community social media efforts. • Launched advertising campaign via Houzz website to generate branded, organic leads. • Strategized marketing efforts for multiple brands within the company umbrella in various stages of development.• Managed and maintained website, social media profiles/pages, unbranded community social pages, more for multiple brands within the company umbrella.

• Experience Snapshot: Worked on a consultant basis to provide assistance and support to marketing efforts for various events via email campaigns and other strategies. Provided support to VP of Sales with Salesforce CRM and data management. Completed a variety of assigned projects as needed.

Clients include: Healthcents (as Director of Online Marketing), Great Plains Women’s Health Care, Quill.com, National Wellness Supply, Padder Health Services, Brookmeade Healthcare, Dare2Aspire Women’s Conference, Community Bankers Association of Georgia, Stanton Lawn Care, Blogger/Author Kendra Stamy, Good Egg Volunteering Group, Atlanta Arts Festival, Residential Pest Management, Aneva’s Blankets & Quilts

• Major accomplishment: developed a comprehensive marketing strategy for regular email blasts, frequent social media posts, and advertising for the company.• Created & designed all marketing collateral, including a thorough e-book detailing all company offerings and consultant bios. • Created and maintained social media profiles, including LinkedIn, Twitter, and Facebook.• Designed trade show booth for events, including a background, pop up sign, bean bag toss game for entertainment, and logo tablecloth.• Maintained and updated SalesForce database, including import of data from a variety of data sources, and editing page layout for easier use of CRM. • Pulled regular reports from SalesForce to keep upper management informed of Sales department's successes and connections. • Implemented Search Engine Optimization (SEO) to company website dramatically increasing Google Analytic statistics and page rankings.• Managed and created email blasts both internally and externally on several platforms, including ConstantContact, iContact, and MailChimp. • Managed Google Adwords and LinkedIn ads for advertising company with multiple campaigns.• Assisted with planning and organizing company meetings, gatherings, and charitable activities.• Created Brookmeade CARES campaign, branding company values and providing a definitive mission statement regarding giving back to the community. • Implemented cohesive branding throughout the company, unifying the logo, colors, fonts, language, etc., used by all employees.• Provided support to all other departments as needed.

• Major accomplishment: successfully increased visibility and traffic for 30 retail tax offices within two districts in the Greater Atlanta area• Supported the Regional Marketing Manager, District Managers (2), and Office Leaders with executing a local marketing plan at the office level. • Identified and built relationships at local schools, universities, apartment complexes, and businesses to enhance partnership and networking opportunities for each office.• Provided guidance and marketing advice to Tax Pros seeking to enhance their personal brand and increase customer base.

• Major accomplishment: overhauled both the design and creation/editing process for marketing educational classes, drastically increasing efficiency (internally) and receiving positive feedback from customers on the user-friendly and modernized design• Supervised production and quality of all marketing and sales materials for the Association’s educational opportunities, conventions, group meetings, products and services• Promoted Association events through use of email, fax, web, telephone, and print • Managed departmental budget, third party vendors, and 1-2 direct employees• Served as direct liaison for media contacts and members regarding all public relations and marketing issues• Wrote and edited press releases, newsletter, brochures, etc.• Maintained & updated company website on a regular basis

• Major accomplishment: Created, planned, and executed special events for both theme parks involving a variety of vendors and sponsorships, such as the US10K, World's Largest Truck Convoy, Atlanta Duck Derby 2008, other charity events, and frequent radio remote promotions• Effectively generated leads for large-scale events and ticket sales for the Sales Department, such as large family reunions, marching band competitions, cheerleading, competitions, etc.• Created park informational brochures, coupons, and other in-house marketing materials for distribution in immediate local area

• Data Entry includes billing, order entry, and other paperwork• Answer phones and provide customer service and support• Manage daily office tasks for small business office