Director, Digital Product Content
Current• Defined and managed continuous improvement for digital product content data to optimize the customerexperience, drive organic growth, and increase revenue across 5 websites featuring over 500k SKUs.• Supported content team through 4 acquisitions within 2 years.• Built brand new 9-person digital content team from scratch and acquired 19 offshore resources.• Consolidated 3 different PIM systems into 1 hosted SAAS PIM and upgraded to current version.• Developed new global product classification structure.• Developed product content health reporting by Brand and Category.• Forged strong relationships with focus and strategic suppliers by sharing KPI’s and content best practices.• Completed data cleansing and synchronization of Brands, Categories and Part Numbers across ERP, DAMand PIM Systems.