Stacey Piper Email and Phone Number
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Stacey Piper personal email
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Stacey has a deep understanding of how to position products and services in the B2C and B2G sectors. She is a strategic doer, and isn’t afraid to roll her sleeves-up and get hands-on with implementation.Through her consultancy, Stacey provides integrated marketing implementation for small businesses and non profits. She has built a team of writers, editors, graphic artists, UX designers, event managers, media relations and PR professionals, social media managers, and email marketers on staff to outsource or augment your marketing department.As a individual, Stacey provides Fractional CMO services to startups and a fresh set of eyes and strategic advice to the C-suite for emerging mid-market businesses. She will help you bring on the right vendors and systems to help you build a scalable marketing engine and help you allocate your scarce dollars in the most effective manner to drive growth. Stacey has specialized skills in helping organizations manage brand integration and rebranding through mergers and acquisitions as well as managing internal and external communications during a company's IPO. For companies that sell to the federal government, Stacey can lead your pursuit marketing to increase Pwin for your biggest, most important RFPs.Specialties: Leadership, Demand Generation, Marketing Operations, Marketing leadership, Factional leadership, Marketing strategy, Marketing Campaigns, Capture, business development, messaging, pursuit marketing, federal marketing, marketing communications, M&A communications and brand integration, corporate communications, and event marketing. Emerging technologies and new media including social media, digital marketing, internet marketing, search engine marketing, email marketing.
Piper Strategies
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Founder And Chief Executive OfficerPiper Strategies 2017 - PresentFairfax, Virginia , UsHelping emerging mid-market and mid-tier government contractors and technology solutions firms determine go-to-market strategies, strategic marketing plans, and how to build and scale marketing departments (people, process, technology). Facilitating brand refresh/ re-brands and improve strategic messaging to help growing firms transition and strengthen their position as a recognized market participant. Supplying outsourced content creation, creative direction, social media, and digital marketing implementation to generate demand and build awareness when your in-house team lacks the time or specialized skill.Working with companies looking to go public or acquire/be acquired to manage M&A branding and lead IPO communications.
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Co-Author, Government Marketing Best Practices 2.0: What You Need To Know For Accelerated SuccessFreelance 2022 - PresentSeasoned GovCon Marketing Pros, brought together by the one and only Mark Amtower, to collaborate on a next gen update of his original 2015 book on GovCon Marketing best practices. What a great group of pros.
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Board MemberBrain Injury Services Jan 2022 - PresentSpringfield, Virginia, UsSince 1989, Brain Injury Services has taken a leadership role in developing community-based programs and services for residents of Northern Virginia, Fredericksburg and surrounding counties who have experienced a brain injury. Our mission is to empower those impacted by brain injury through core programs including person-centered case management, assistive technology, vocational rehabilitation, club house/day programs, caregiver/family supports. Each year we serve over 1,000 individuals that include adults, children, and veterans. -
Founding Member, Govconii B2B Chapter, Member Experience LiaisonNexco National Aug 2021 - PresentOakton, Virginia, UsneXco National is a networking organization created with the sole purpose of helping you grow your business. Our ecosystem is built on a foundation of referral sharing chapters that meet twice a month. Each chapter is designed to provide members a structured setting that incubates the development of authentic relationships, and leads to the sharing and receiving of quality client introductions. You can also expect to participate and gain insights in to your business through our interactive mastermind discussions, with the objective of further developing your skills as a leader, entrepreneur and professional. -
Program Chair, Mentor Protege ProgramGovernment Marketing University Jan 2018 - Jul 2023Washington, Dc, UsActive participant in the G Mark U Mentor-Protogee Program. Professor for Government Marketing of Professional Services. Speaker and Workshop Leader for Agency-Based Marketing and Capture Marketing, Pursuit Marketing, Deal Marketing, and Pipeline Marketing. -
Member Board Of DirectorsShelter House, Inc Jun 2013 - Nov 2021Reston, Virginia, UsShelter House, Inc. is a community-based, non-profit organization serving homeless families and victims of domestic violence in Fairfax County, Virginia. Formed in 1981, Shelter House’s operates the Katherine K. Hanley Family Shelter in Fairfax; the Patrick Henry Family Shelter in Alexandria, and Artemis House, Fairfax County’s only 24 hour Domestic Violence Shelter. These emergency services, together with Shelter Houses' numerous supportive services--such as permanent supportive housing, off-site traditional housing--serve more than 1,000 people in Fairfax County (of those, nearly 600 are children under the age of 18). -
Vice PresidentIcf 2014 - 2017Reston, Virginia, UsStacey led ICF's Integrated Marketing Campaign efforts in both the government and commercial sectors. She applied a unique understanding of sales, digital marketing, and the federal procurement process to inspire innovation in marketing and lead content development that had measurable impact on clients and drove revenue growth. Her responsibilities included business analytics and market insights which shaped strategic business decisions; informed brand identity and marketing investments; and delivered actionable demand generation and capture support strategies. -
Senior Director, Federal MarketingIcf 2011 - 2014Reston, Virginia, UsDirectly managed a team of experienced marketers who implemented integrated marketing campaigns to carry out strategies and reach business objectives across the U.S. public sector. Reframed the process for determining marketing priorities and allocating resources where they will have the greatest impact on sales. Created capture support marketing approaches to successfully position for gov bids. Developed buyer personas and key messages/ marketing strategies to obtain sales objectives. Spearheaded adoption and use of social media for b2B and b2G marketing across the firm. Continued as a BD trainer and evolved into a BD coach, acting as a consultant to client facing staff. Facilitate strategic meetings and use gamestorming techniques to drive innovation and engagement.
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Director, Federal Marketing & CommunicationsIcf 2009 - 2011Reston, Virginia, UsCreated a new team and function within the firm. Formulated strategies and implemented marketing plans to support more than $500 Million in revenue. Identified new systems/tools/ processes to enable marketing to scale to meet the firm’s fast-paced growth. Certified trainer for Business Development and was part of a core team of four in-house trainers responsible for delivering sales training to more than 200 senior executives.
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Manager, Corporate Marketing And CommunicationsIcf 2005 - 2009Reston, Virginia, UsLed financial and staff management across functions such as public relations, events, and marketing—obtaining support for continued investment along the way. Led Brand strategy and governance including new name, logo, tagline, web design, voice, visuals and implemented internal/external stakeholder communications across the globe. Part of core team to take company public (NASDAQ: ICFI) in 2006; including leading internal and client communications, investor relations, annual report, and shareholder mailing. Acquisition communications and brand transitions including key messaging, strategic rationale, client talking points, logo design, and co-branded materials.
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Senior Marketing Campaign ManagerIcf 2004 - 2005Reston, Virginia, UsBuilt an events team and added an exhibit vendor; as well as hosted our own events. Implemented a templated system and design for marketing collateral to increase conformity, scale, and efficiency. Built a thought leadership marketing mentality and implemented it across client sectors to achieve breakout growth in revenue in key markets.
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Marketing Campaign ManagerIcf 2002 - 2004Reston, Virginia, UsCreated an internal Media Relations function from the ground up and put the company on the map by garnering our first mentions in major media outlets like WSJ, USA Today, MSNBC, et al. Led the firm’s adoption of online marketing including the adoption of list servs.
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Marketing AssociateIcf 2001 - 2002Reston, Virginia, UsCommercial Energy marketing including telesales of a $40,000 multi-client study. Devised the firm’s first ever html email marketing campaign. Managed trade show logistics and coordinated event strategy—including flying to shows to act as booth staff and be the face of the company.
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Adjunct ProfessorMarymount University 2006 - 2007Arlington, Va, UsTaught Principles of Marketing - MKT-301, the elective meant for undergraduate sophomores and juniors. Successfully augmented the syllabus, and brought in dynamic guest speakers from across the industry. Counseled select students on how to enter the workforce and what to expect. Significantly honed public speaking skills as a result of this experience. -
District Marketing ManagerSmithsonian Institution 1998 - 2001Washington, Dc, UsWorked as an onsite contractor through Thompson Hospitality. Conceived of and implemented innovative marketing plans and sales strategies which tripled tourism sales at the cafeteria at the National Museum of American History. -
Regional Marketing ManagerMcdonald'S 1997 - 1998Chicago, Illinois, UsWorked for local franchise operator Van Management. Oversaw local store marketing and compliance with corporate marketing programs for twelve restaurants in the VA-DC-MD region. -
Account ExecutiveValpak 1994 - 1997St Petersburg, Florida, UsWhile at Valpak, I identified and developed a niche category of sales & delivery. I began selling entire shopping centers into their own, custom mailing envelope by working through Merchant's Associations and Property Management Companies. This proved to be very lucrative and also lead to add-on sales with individual merchants directly into the "blue" Val-Pak envelope.
Stacey Piper Skills
Stacey Piper Education Details
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The Johns Hopkins University - Carey Business SchoolStrategic Marketing -
Bloomsburg University Of PennsylvaniaBusiness Marketing
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Cumberland Valley High SchoolHigh School Diploma
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Pittsford-Mendon High School
Frequently Asked Questions about Stacey Piper
What company does Stacey Piper work for?
Stacey Piper works for Piper Strategies
What is Stacey Piper's role at the current company?
Stacey Piper's current role is Government Marketing Visionary | Fractional CMO | Co-Author, "Government Marketing Best Practices 2.0: What You Need to Know for Accelerated Success".
What is Stacey Piper's email address?
Stacey Piper's email address is sh****@****ing.com
What is Stacey Piper's direct phone number?
Stacey Piper's direct phone number is (703) 934*****
What schools did Stacey Piper attend?
Stacey Piper attended The Johns Hopkins University - Carey Business School, Bloomsburg University Of Pennsylvania, Cumberland Valley High School, Pittsford-Mendon High School.
What are some of Stacey Piper's interests?
Stacey Piper has interest in Social Services, Children, Disaster And Humanitarian Relief, Animal Welfare, Arts And Culture, Health.
What skills is Stacey Piper known for?
Stacey Piper has skills like Marketing Communications, Strategic Planning, Marketing Strategy, Business Development, Marketing, Strategy, Strategic Communications, Integrated Marketing, Management, Program Management, Leadership, Media Relations.
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