- Manage the rollout of Lakeshore’s online customer loyalty program for in-store and online sales to improve customer retention and drive loyalty member sales - Onboard and supervise SessionM, a Mastercard owned, loyalty program system working hand-in-hand to tailor for Lakeshore’s specific needs, monitor success, and capture insights and analytics- Ideate and plan promotions, conducting competitive analysis, leading seasonal and quarterly planning, and crafting member benefits, and messaging to increase adoption and repeat purchasing- Work cross-functionally with internal business partners including Creative, Legal, IT, Finance, Accounting, Analytics, and Marketing to exceed loyalty program goals and initiatives - Collaborate with Email and Creative teams crafting actionable messaging and deploying timed email promos- Gather and report key analytics on loyalty program to management including enrollment and retention rates, AOV, lifetime customer value, and points usage, constantly adjusting and optimizing the strategy

Assist CEO and Founder first hand in generating and executing the brand’s franchising strategies on anannually and quarterly basis• Forecast, develop and analyze budgets for new franchise growth opportunities and market penetration• Identify, review and validate new unit development opportunities with Executive VP of Development byutilizing a critical spectrum of data based on high performing units• Execute and manage all new franchise agreements and area development agreements in order to achieveannual development expansion goals• Coordinate and conduct initial interviews with potential franchisees, guide candidates through thescreening process, interviews, financial approvals, background evaluations and discovery day in-office visit• Create a strategic marketing plan for each area development franchisee through in-depth data analysis• Act as the liaison between the corporate office and the franchise system to initiate progressive solutions• Communicate with franchisees on best practices, processes, culture and compliance• Work with legal to ensure full compliance of franchise agreements, mediate transfers and terminations• Onboard seven new food distribution vendors for over 60 units system-wide by participating in weeklyon-boarding meetings, analyze regional product order guides, and ensure product mix is up to par

• Assisted Director of Marketing with annual and quarterly strategic planning of marketing initiatives,campaigns and identifying KPIs• Developed market specific plans for new store openings to ensure objectives are in line with the company’soverall vision and purpose• Identified and coordinated marketing campaigns for LTO’s from ideation to system-wide execution• Monitored marketing budget on a quarterly basis to ensure proper distribution of marketing funds for localand national advertising• Measured and reported performance of marketing campaigns, promotions and LTO’s by analyzing weekly,quarterly and YOY sales• Implemented social media strategy, content planning for system-wide social media channels by utilizingthird-party platform

• Spearhead coordination for social media marketing, community outreach, and in-store signage at corporate office for restaurant chain with multiple locations across CA, OR, and NV• Overhaul community outreach program, streamlining operations for greater efficiency and digitizing request process, growing events from 112 to 200+ YTD and increasing ROI• Produce 44+ experiential marketing events per quarter at a range of locations from local schools to the LA County Fair, working cross-functionally with HR, Accounting, store management, and external vendors to execute events, with responsibility for organizing labor, working with vendors, and managing quarterly budget • Oversee internal website for ordering signage, bolstering efficiency by managing content and inventory and coordinating with stores to facilitate asset retrieval• Head Youth Program, vetting requests for incentives, sending out promotions, and analyzing data to track KPIs and guarantee goals are met• Transformed signage request process from ad hoc to clearly defined process, greatly increasing efficiency and on-time delivery rates• Perform in-depth competitive and consumer research, devising new offerings and promotions such as a photo backdrop and Snapchat filters for Day to day use to increase business, achieving 100K+ interactions• Gather and analyze weekly, monthly, and quarterly data, creating decks and reports for internal use in order to maximize future campaign efficiency • Collaborate with external PR company to develop data-driven social media marketing strategies, advising on content and graphics to ensure content is inline with brand’s image• Review creative assets for all signage, briefing designers on art direction and communicating with senior management on necessary changes

• Assisted with print, digital, and experiential marketing for county's ride share program, growing the user base• Developed surveys to gather key data for rebranding bus system, analyzing data and creating recommendation reports for the Board of Directors, resulting in a more user-friendly bus design and routes• Wrote advertising content for flyers, brochures, and social media to boost awareness of ride share program• Liaised with employers to ensure all necessary forms were completed for seamless execution of the program • Presented at schools as part of the Youth Program, talking with students about the organization to drive community interest and involvement • Tracked KPIs and created reports on ride share incentive program to ensure all targets were met

• Created Facebook, Twitter, Instagram, and email marketing content for newspaper’s Register Connect, a subscriber rewards program, promoting program’s benefits and special events to build awareness and increase participation• Secured new vendors to expand program, negotiating with vendors to ensure promotions came in on or under budget• Coordinated outreach marketing efforts, setting up booths at local events like Angels games to grow program’s awareness among key demographic

• Played key role in building client relationships to increase attendance at monthly marketing seminars, surpassing goals and filling seminars with clients from Boeing, Honda, and DirecTV• Coordinated seminar logistics, booking venues and preparing handouts for seamless events