Create integrated campaign to enable organization to more effectively connect with their prospects and customers while also improving on alignment with sales and product marketing.

At Best of Organic, we are transforming the diet and beauty industry with an inside out approach and leading individuals to take control of their health. As the Chief Marketing Officer, my goals are to increase the company’s profit margin, increasing new customers, and positioning the company for acquisition.Company was sold successfully in September 2020.

I led the company's marketing strategy, positioning Fisher Unitech as the leading technology solution provider. I was responsible for creating, motivating, and leading my team in all aspects of marketing.• Market intelligence - Target market identification, persona development, win/loss, and competitive analysis, sales target account identification• Reputation – Brand positioning and visual identity development, awareness, thought leadership, media relations, and social media• Demand generation and marketing operations – integrated marketing campaigns aligned with sales and company objectives, content strategy, and development in support of campaigns. Identification of inbound and outbound tactics including sponsored updates, buyer-intent programs, and event marketing supporting both demand creation and brand awareness. Assessing and improving lead-to-revenue processes and systems necessary to support that process and reporting including Pardot and Salesforce, and database development• Customer marketing – customer story development, enablement for renewals and customer success teams, and customer newsletter

Developed strategic global event strategy and managed international team to deliver 5 LiveWorx event brands that were scalable in size, audience, and budget.

Create and manage the Americas’ field marketing team to drive the deployment of PTC's Marketing strategy. Responsible for creating and implementing annual marketing plans that generate demand, accelerate pipeline, improve sales productivity and increase overall brand awareness. Major activities include PTC events, third party events, lead generation / lead management, partner enablement, content marketing, social media marketing and awareness generation.

Created and managed worldwide marketing strategy for PTC’s Service Lifecycle Management initiative. Responsible for project management of PTC process implementation for marketing automation program to drive leads to revenue. Lead-to-Revenue (L2R) – Led company-wide initiative to optimize L2R processes by adopting Sirius Decisions’ best practices, including lead scoring, service level agreements, campaign framework and reporting - Drive alignment between marketing and sales resulting in improved lead to revenue to drive conversion rates through the demand waterfall - Year over year results yielded 77% increase in marketing generated pipeline and 136% increase in marketing sourced pipeline

Responsible for the two largest launches in company history for PTC’s two major product families; executed complete re-branding and re-positioning of PTC’s flagship product. - Led boldest product launch in PTC history, defined and executed launch strategy, and completely re-positioned company’s flagship desktop product (Pro/ENGINEER); set course for financial turnaround of largest ($500M) and most profitable product in company’s portfolio - Devised launch strategy and program plan for company’s primary enterprise product (Windchill). Launch included a virtual event with 10,000+ real-time visitors and 32,000+ via replays. Architected virtual product tour that attracted 8,000 visitors in first week and 24,000+ visitors in total through the lifetime of the asset

Created a net new marketing position for PTC to drive awareness, demand and thought leadership around product and solution launches.

Implemented annual marketing plans that generated demand, accelerated pipeline, improved sales productivity and increased overall brand awareness.