Luminize is an Amazon Agency that helps global brands grow revenue and profit through optimization, protection, and new customer acquisition. We are data obsessed, leveraging Amazon shopper behavior and advertising data to find unique growth opportunities and to give brands a competitive edge.• Oversaw a portfolio generating over $25 million in annual revenue, driving topline sales growth exceeding 30% year over year.• Conducting comprehensive audits of Seller and Vendor accounts to identify and capitalize on growth opportunities.• Crafting and implementing annual sales forecasts and PPC strategy.• Acting as the key point of contact to an assigned portfolio of brands within a select range of Amazoncategories.• Establish and maintain strong relationships with retail partners by defining KPIs of success andproactively communicating solution-based challenges.• Collaborating with cross-functional teams in Marketing, Inventory, and Content to hit deadlines.• Create and present results to brands, monthly and/or quarterly, via Google Slides presentation.• Managing client-specific projects throughout the digital lifecycle, including: selection/assignment ofresources, monitoring of project progress, and ensuring all deadlines and deliverables are met.• Contributing to all levels of business operations, from strategic planning to hands-on daily operations.• Motivating teams to produce desired tangible outcomes within tight timeframes.

• Served as a key business resource and platform administrator in a competitive marketplace on Amazon Seller Central.• Planned and optimized Amazon eCommerce product pages and listings to maximize sales, drive traffic and ROI by applying new marketing and brand growth strategies, while managing listings and registries.

• Managed the creation of Spenser & Jensen, a new product line of bath and body products targeted for the mass grocer market.• Determine and provide key dates and timelines to internal and external teams.• Ensure orderly flow and time management of projects from beginning to end.• Assist in developing and validating new item components with overseas manufacturer.• Source new contract manufacturers and managed the supply chain for the Spenser & Jensen body care product line.• Evaluate market & competitive trends and generate insights to inform short & long-term strategies.

• Spearheaded product development for sunglasses and apparel and identified product line gaps by collecting consumer feedback and analyzing sales data.• Managed relationships with suppliers and vendors, negotiating contracts, and ensuring that product quality and delivery meet company standards.• Performed market research and developed marketing strategies to drive an increase in revenue.• Managed product budgets and financial performance, including product development costs, revenue, and profitability.• Implemented and managed the product line on Amazon Seller Central, Walmart.com and Shopify platforms, leading to an average growth of 89% YOY for three consecutive years.• Developed business and marketing strategies annually and execute on the plan to deliver results including influencer marketing, direct-to-consumer shows, Facebook marketing and advertising.

• • Negotiated and managed a half-million-dollar special purchase order with Wal-Mart including PDQ development, licensing agreement, and manufacturing partners.• Managed the launch of three different product brands on Amazon by implementing item setup, FBA inventory management, brand registry, paid marketing, and strategy, resulting in $1M in sales, in year one.• Developed and managed cross-functional teams, leveraging data to drive strategic solutions resulting in elevated organizational performance and increased revenue. • Conducted market research and analyzed data to identify customer needs, market trends and identified opportunities for new product lines and improved product performance, resulting in increased revenue and market penetration.

• Developed and maintained three brands, overseeing product design, development, and graphic design calendars, including multiple catalogs, new product tech packs, marketing and sales collateral, and photo shoots. • Managed four direct reports while driving a team environment and partnered with sales to ensure clear and timely communication on new products.• Sourced global products from China, Taiwan, and Vietnam, including eyewear, cut and sew headwear, hats, POP displays, and watches.• Defined product requirements and prioritized development initiatives based on previous seasons' performance, market analysis, and business objectives.

• Developed a new product line consisting of 8 new products specific to the military market, including design, lab testing, certification, and marketing. • Oversaw manufacturing, sourcing, finance, design, and supply chain management.• Developed and managed new brand positioning and strategy including the implementation of a new logo, packaging, and product branding.• Evaluated and scoped product feasibility, costing, logistics, and manufacturing issues to enhance the brand’s equity and marketplace performance.