Stacey Straughter, Mba Email and Phone Number
Philadelphia, PA, US
Stacey Straughter, Mba's Location
Greater Philadelphia, United States, United States
Stacey Straughter, Mba's Contact Details
Stacey Straughter, Mba work email
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Stacey Straughter, Mba personal email
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Stacey Straughter, Mba phone numbers
About Stacey Straughter, Mba
Top-performing professional with a stellar record of leading product development, driving the innovation pipeline, and launching best-in-category brands in wholesale and retail global markets. Highly analytical and collaborative leader adept at leveraging consumer data effectively to steer the brand strategy and provide overall direction for product development, marketing, and merchandising teams.
Stacey Straughter, Mba's Current Company Details
Lawless Beauty
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VP of Sales and Education
Philadelphia, PA, US
- Website:
- lawlessbeauty.com
- Employees:
- 43
Stacey Straughter, Mba Work Experience Details
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Vp Of Sales And EducationLawless BeautyPhiladelphia, Pa, Us
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Key Account Director, Luxe Fragrances & MakeupL'Oréal Nov 2022 - PresentParis, FrOversee the strategic management of a portfolio of 9 fragrance and makeup brands at Sephora and Sephora@Kohl’s. Create 360 business strategies and marketing plans to achieve brand and division sales, market share and profitability goals Conduct regular business reviews with retailers to assess brand performance, identify growth opportunities and challenges to maximize sell thru. Manage the forecasts for annual budgets, new launch dimensioning and in season performance. • Successfully negotiated and developed the launch strategy of 2 new brands that rank in the top 25 fragrance brands. • Collaborate with marketing partners to develop product offerings to fill white space in the brands’ assortment based on competitive analysis, resulting in #1 sku for new brand launches. • Analyze sales performance to develop assortments to meet retailer productivity goals and brand sales plans. • Coordinate with cross-functional teams to implement visual merchandising changes, expressing each brand’s DNA within retailer guidelines. -
Director Of Product MarketingSos Beauty Group Apr 2022 - Nov 2022Beverly Hills, California, UsDrive the brand marketing strategy for SOS Beauty and our portfolio of clients by building client relationships, crafting product and brand marketing messaging, conducting ongoing competitive and product analysis to drive business priorities and owning the development and maintenance of content for key retailers. • Led collaboration across cross-functional teams to develop and execute brand positioning and global product strategy. • Leveraged consumer and market insights to create and deliver 1–3 year innovation pipeline for our portfolio of clients. • Developed and documented SOP and best practices for company product development process and project planning. • Analyzed industry, category and brand sell thru trends to identify and present product launch and end of life recommendation to key stakeholders. -
Sr. Brand Manager Sephora Collection MakeupSephora Mar 2021 - Apr 2022Neuilly Sur Seine, Ile De France, FrProvide innovative leadership and direction in driving the brand strategy to achieve sales, revenue, and profitability goals for Sephora Collection Makeup. In addition, oversee product assortments for both online and in-store sales. Collaborate with Marketing Department, Global Brand Team, IT, and other key stakeholders to guide new product development, leveraging consumer data to identify product gaps and ensure that customer needs are met. • Overhauled the product development strategy; led 2 new product launches that finished in the “Top-10” of their category. • Reduced product launch costs for expedited shipments by $500K in 6 months by streamlining the product development and approval process in collaboration with the Product Development team. • Developed and implemented best practices for the product lifecycle, from line review to end-of-life, including GM targets, SKU productivity standards, markdowns, and discontinuance recommendations. • Championed diversity within the company as a founding member of Black employee resource group (Sephora Noir) and member of 3 task forces dedicated to achieving DEI goals. • Recipient of “Star Performer Award” in 2020 (1 award per business unit) for contributions to the Merchandising Team. -
Merchant And Brand Manager, Sephora Collection - MakeupSephora 2019 - 2021Neuilly Sur Seine, Ile De France, Fr
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Sr. Merchandise Planner, HairSephora 2017 - 2019Neuilly Sur Seine, Ile De France, FrSole merchandise planner for ~60 Hair brands across North America in the fastest-growing category at Sephora. • Reimagined newness planning and led task force in overhauling planning process to make inventory leaner while supporting business growth objectives. - Partnered with IT in developing a new app for the newness planning system that made planning more consistent across the business. • Led monthly cross-functional open-to-buy (OTB) meetings for aligning inventory with sales targets.
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Merchandise Planner, Sephora CollectionSephora 2017 - 2017Neuilly Sur Seine, Ile De France, Fr
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Merchandise Planning, Traditional FragrancesSephora 2014 - 2017Neuilly Sur Seine, Ile De France, Fr•Create pre-season Brand Budget Plans partnering with Inventory Directors, Merchants, Dotcom Merchants, and Vendors•Own monthly in season OTB forecast of sales and inventory needs within budgeted goals. Conduct and lead monthly cross-functional OTB meetings•Top Brand ownership of end to end planning. Maintain forecasts, vendor parameters, orders, while reconciled to Open To Buy (OTB) to E3 replenishment system•Lead department strategy in regards to order system and support team on set up business strategies and order maintenance. Guide power users and determine training needs.•Lead department on seasonality profile set up within system. •Key lead to departments ordering standards. Oversee and improve lead time, frequency, case packs, overstock management and on time ordering. •Analyze and validate inventory needs for Animations, Catalog, Crusades, and promos•Own newness/launch forecasts and buys to support all merchandising and promo strategies. Work with Assistant Merchandise Planner on strategizing any cannibalization with newness launches•Conduct Newness hindsight and key initiatives analysis on a season basis•Develop New Brand strategies, projected sales, inventory by sku needs, and order flow set ups for launch timeframe•Make recommendations to merchants on items to discontinue, reduce or expand•Develop liquidation strategy on exit brands/collections that are not being RTV•Partner and guide Planners and Assistant Merchandise Planner to manage best investment against OTB within Department and Peers. •Partner on overall allocation strategy that supports inventory merchandise strategy for newness, animation and events/promos•Report updated business trends and stock continuity weekly•Create and facilitate best practice processes for Inventory team.
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Sr. Planner/BuyerGeneva Watch Group 2012 - 2014New York, Ny, UsGenerate 6 - 9 month forward looking item level purchasing forecasts for factory planning. Provide analysis of shipments and sell through data to make recommendations in the line review and assortment planning process. Publish weekly reports to track inventory availability and brand selling trends. Place purchase orders as needed to meet the sales goals within the open-to-buy constraints.• Partnered with the sales team to grow the business 50% by effectively managing receipts to support the onboarding of new customers and the replenishment of existing customers.• Utilized Excel to build a tool to track the historical shipments and predict the future demand of over 1500 customers.• Collaborate with the division President and VP of Sales to generate annual budget and monthly forecasts.• Lead a weekly cross-functional team meeting to develop strategies to resolve operational issues of the brand to insure on time shipments to customers. -
E-Commerce PlannerSpencer Gifts 2011 - 2012Egg Harbor Township, Nj, UsDeveloped and implemented the OTB process for the Dotcom Division, including weekly projections in reaction to current business trends. Led pre-season planning, including department-level sales, inventory, margin, and turn plans. Collaborated with buyers and IT to develop a system enhancement and matrix to support dotcom buying and inventory allocation.• Grew e-commerce 52% to previous year by effectively managing the inventory to support high performing categories and reducing the inventory investment in slow turning departments.• Collaborated with store line buyers and IT to develop a system enhancement and matrix to facilitate the buying and allocation of inventory to support an aggressive sales increase in the e-commerce business.• Partnered with Email Marketing and Website team to provide analysis to identify the margin impact of online and email promotions. • Designed and built the E-commerce Open-To-Buy by department to support and track the business sales performance.• Designed an application in Access and Excel to coordinate and manage inventory transfers between the store and e-commerce distribution centers of over 10,000 skus.• Increased website overall in-stock position to 94% from 85% while maintaining inventory and turn goals. -
Marketing ManagerSamuels And Son Seafood Company 2010 - 2011Hired to establish a Marketing Department for developing and executing branding, PR, events, collateral and website. Compiled email database, developed customer segmentation strategy, created innovative marketing events and campaigns to launch new brands and products. • Introduced two “Chef’s Night Out” tasting events for 600 chefs, launching new brands and products, which garnered double digit increase in sales of featured products in the 4th quarter.• Served as primary copywriter of monthly newsletter, increased sponsor revenue by 60% and reduced production costs by 10%.• Developed email database segmenting customers to execute targeted “Daily Specials” email campaign driving an 18% response rate and increased ordering.
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Communications And Marketing ManagerCount Me In For Women'S Economic Independence 2008 - 2010Recruited as a consultant by the President of this national non-profit organization to build and manage third party partnerships with high-profile corporations, organizations, and sponsored events. These included Dell, Sam’s Club, American Express OPEN, FedEx and LPGA golf clinics. • Selected by CEO to lead the website re-design process to increase user accessibility, including managing timeline, outside contractors, discovery and delivery process.• Drove enrollment of 1500 new members in 6 months and sold out registration to national conferences through a dynamic multiplatform marketing campaign. • Analyze and track website traffic to promote high interest content increasing website traffic by 22%.• Utilized Google Analytics to track website traffic and high interest content and convert findings into programmatic content and marketing campaigns to attract new members
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E-Commerce AnalystDavid'S Bridal 2008 - 2008Conshohocken, Pa, UsRecruited for this specific project to help develop, implement, and manage the online strategy and build the online business. Standardized reporting metrics to improve sales and inventory management across the department and presented key findings and action plan to the executive leadership team, as well as ad hoc reports on request.• Analyze historical data and current trends to identify risks and opportunities. Present forecasts and analysis of assortment plans and supporting action plans to buyers.• Manage and forecast sell-thru’s, sales by door, competitive market, markdowns and margin for semi-monthly, seasonal and annual projections.• Analyze/monitor key performance metrics to goals in order to optimize assortment selling and divisional performance.• Responsible for maintenance, improvement, creation and distribution of all weekly, monthly, quarterly and yearly Store Planning and Merchant Analyst reports. -
Brand ManagerQvc 2001 - 2006West Chester, Pennsylvania, UsCreated numerous brands, products, show concepts, and promotional strategies that generated $105M in annual business volume. Travelled extensively across the US, Ireland, China, and Hong Kong to source products and negotiate terms with manufacturers and vendors. Developed and mentored 2 direct reports, • Grew department sales from $15M to $36M in 1 year by collaborating with manufacturers to develop and launch product extensions. • Coordinated and supervised end-to-end production of a vendor-funded food catalog that yielded $5M in annual sales. • Identified opportunities for underdeveloped categories that increased annual sales from $500K to $7.5M in 1 year. -
Associate Buyer/PlannerZany Brainy 2000 - 2001Analyzed sales and inventory levels to maintain appropriate levels to support monthly sales projections. Collaborated with the Marketing department to develop advertising vehicles through item selection, sales and inventory projections, as well as providing sales tracking and profitability recaps.• Developed promotional strategies for areas of responsibility including item selection, sales tracking, profitability recap, sales and inventory projections.• Collaborated with Marketing department on ad layouts, photo selection and approvals
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Merchandise PlannerCharming Shoppes 1998 - 2000Mahwah, New Jersey, UsPromoted to Merchandise Planner of down trending Missy denim department. Planned and managed merchandise inventory positions and markdown strategies to drive departmental sales, inventory, profit and turnover objectives. •Orchestrated turnaround by analyzing customer insights to identify fit issue, partnered with buyer to change and launch new fit ending year with 10% increase. •Facilitated store transfers based on size/color analysis to minimize margin impact of liquidation.•Update OTB weekly by re-projecting sales and inventory position.• Identify risks and opportunities to maximize profits.• Mentored and managed team of analysts to next level promotions -
Assistant Product ManagerFederated Merchandising Group 1997 - 1998Us -
Merchandise ManagerJc Penney 1995 - 1997
Stacey Straughter, Mba Skills
Marketing Strategy
Marketing
Strategy
Social Media
E Commerce
Social Media Marketing
Management
Public Relations
Leadership
Sales
Trend Analysis
Merchandising
Cross Functional Team Leadership
Product Development
Online Marketing
Forecasting
Strategic Partnerships
Collateral
Nonprofits
Brand Management
Crm
Market Penetration
Program Management
Training
Blogging
Email Marketing
Stacey Straughter, Mba Education Details
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Cornell UniversityBrand Management Certificate -
Marketing Week Mini Mba With Mark RitsonBrand Management
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Center For Progressive LeadershipLeadership
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Arcadia UniversityInternational Studies
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Villanova UniversityProject Management
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American Intercontinental UniversityFashion Design And Marketing
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Central High School Of Philadelphia
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Friends Select School
Frequently Asked Questions about Stacey Straughter, Mba
What company does Stacey Straughter, Mba work for?
Stacey Straughter, Mba works for Lawless Beauty
What is Stacey Straughter, Mba's role at the current company?
Stacey Straughter, Mba's current role is VP of Sales and Education.
What is Stacey Straughter, Mba's email address?
Stacey Straughter, Mba's email address is st****@****ora.com
What is Stacey Straughter, Mba's direct phone number?
Stacey Straughter, Mba's direct phone number is (609) 645*****
What schools did Stacey Straughter, Mba attend?
Stacey Straughter, Mba attended Cornell University, Marketing Week Mini Mba With Mark Ritson, Center For Progressive Leadership, Arcadia University, Villanova University, American Intercontinental University, Central High School Of Philadelphia, Friends Select School.
What are some of Stacey Straughter, Mba's interests?
Stacey Straughter, Mba has interest in Antique Shopping, Collecting Art, Reading, Shopping, Public Service.
What skills is Stacey Straughter, Mba known for?
Stacey Straughter, Mba has skills like Marketing Strategy, Marketing, Strategy, Social Media, E Commerce, Social Media Marketing, Management, Public Relations, Leadership, Sales, Trend Analysis, Merchandising.
Who are Stacey Straughter, Mba's colleagues?
Stacey Straughter, Mba's colleagues are Lulu Chen, Dioni Saenz, Madeline Leeper, Arielle Ramirez, Taylor Riebel, Erika Clark, Erik Esteves.
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