Stacey Sunde Email & Phone Number

Kansas City, Missouri, United States

In addition to the duties leading the organization’s sales and marketing initiatives, focus on the expansion of overall revenue of the organization to include evaluation of partnerships, management opportunities and other revenue producing initiatives.

Kansas City, Missouri Area

Glenview, Illinois

Chicago, Illinois

Alabama, Illinois, Iowa, Michigan, Missouri And Texas

I managed the sales and marketing initiatives in tandem with overall organization strategies and goals. The organization owns, operates facilities and senior living properties throughout Alabama, Illinois, Iowa, Michigan, Missouri and Texas. The care services include Skilled Nursing, Assisted Living and Memory Care communities for over 1,100 beds.In the financial year 2015, I have successfully increased new admission by 27% year-over-year and new leads by 20%. The success was attributed to my effort in adopting innovative sales techniques, acute business analysis in identifying opportunities, and fostering strong relationships with community with potential referrals. Part of my role was as key liaison with hospital administration to ensure facilities provided are in compliance with the Accountable Care Organizations (ACO) requirements. This has resulted in marked reduction in re-admission rate.I was part of the team in developing new branded product for short-term rehabilitation across 26 Skilled Nursing facilities, and delivered training on Inquiry Referral Management Software for the Skilled Nursing units. I was also involved in the implementation of a pilot program to upgrade the Customer Relationship Management (CRM) software.I was honored to be awarded with the Distinction Award (2013) by International Academy of Visual Arts, and also recipient of Davie Advertising Award (2012) for branded print materials. My experience in the senior care service was recognized when invited as a guest speaker for the Illinois Nursing Home Administrators Association (INHAA) conference in July 2012.

Illinois, Indiana And Michigan

The organization provided senior care living and specialized care services for 10 Assisted Living and Memory Care communities of over 500 beds occupancy. I managed the daily marketing operations and provided leadership for the 20 marketing team member to achieve revenue growth and profitability. My scope of work started from formulation of marketing strategies, implementation of marketing campaigns, to generating leads from advertisings, with a media budget of US$1.12 million per annum. I conducted quarterly marketing audits to comply with current development and requirements.I was one the driving force in the successful construction of four new facilities which cumulatively achieved above the budgeted Performa.

Crystal Lake, Illinois

I provided leadership to a team of five members to increase revenue for the organization which provided care and property management services on Assisted Living, Alzheimer’s Care, Independent Living, and Skilled Nursing for 327 residents.In terms of revenue, we achieved an increase of 10% year-on-year growth. I trained and guided our sales force to improve sales performance up to 50% higher. The analytical skills and acute business sense have been critical in providing the team with strategic directions and marketing plans to achieve the sales targets.

Algonquin, Illinois

The organization provided senior care living and property management service to 199 residents for Independent Living and Assisted Living. Managed and directed all sales and marketing operations including advertising and media plans, sales promotional events, educational awareness programs, and staging apartments ready for sale. Innovative and creative sales and marketing initiatives have resulted in an increase census of 44 net sales.

Atlanta, Georgia And Chicago, Illinois

AIMCO is a Real Estate Investment Trust (REIT), one of the largest owner and operators of apartment homes in the United States. My marketing management responsibility encompassed nine multi-family apartment communities with over 5,000 units. I led a team of 250 members, directed sales operations, introduced appropriate sales techniques, and effective marketing programs, resulting in revenue growth. Demonstrated capability in managing media budget of US$2.3 million annually which produced positive return on investment.

Alabama, Georgia, North Carolina, South Carolina, And Tennessee

In my capacity as Director of Marketing for the property management services organization, I had steered the operations in achieving positive increase in revenue and exceeded the budgeted occupancy rates. I introduced various sales strategies, effective sales techniques, and methods in leveraging existing community relationship in acquiring referrals. With the allocated media budget of over US$1.5 million annually, we ensured we maximized the advertising and marketing campaigns.