Staci Johnson Email & Phone Number

Atlanta, Georgia, US

Develop consumer-led roadmap to achieve 2025 goals including outlining consumer needs, business growth goals and cross-functional work plans. Led strategic planning session with senior leadership to identify focus areas in order to meet short and long-term goals.Lead cross-functional creation of marketing OKRs and annual work plans to support execution and.

Atlanta, Georgia, US

Led strategic planning based on consumer insights for lunch and dinner dayparts including recommendations for products to calendar, briefing products to agencies and preparing go-to-market strategies resulting in positive sales of 4.1% for lunch and 5.2% for dinner. Directed testing and role out of menu initiatives to align with speed of service, quality.

Atlanta, Georgia, US

• Builds 3-5 year strategic category plans including recommendations for products and promotional support in the chicken and better for you categories.
• Responsible for developing and validating 18-month product pipeline.
• Recommends strategic direction of category to senior marketing management.
• Leads development of new products and product-related marketing opportunities, from concept to commercialization.
• Monitor sales to diagnose trends or indicates in the business and proactively find solutions.
• Develops product positioning and product creative briefs rooted in consumer insights.

• Work with several local business and non-profit organizations including Grand House Asian Bistro, The Wesley Foundation at OU and Cross Point Camp to create public relations campaigns
• Write, edit and design newsletters, brochures and other external communication piece
• Determine the needs of various audiences and work with organizations to find the most effective communication methods

Norman, Oklahoma, US

• Create customized brand strategies for twelve on-campus restaurants in strategic collaboration with each restaurant manager
• Coordinate efforts of restaurant managers, chefs and creative marketing team to create new products for focused customer bases that both meet the needs of the facility and provide enhanced marketing
• Contribute to menu re-design and continued menu development ensuring products match the desired customer base while also identifying areas of opportunity with these same customers
• Manage seven social media accounts for the department using Facebook, Instagram and Twitter. Each account is directed at different audiences and designed to appeal to varied customer bases
• Hire and manage a team of five interns from across majors to ensure that targeting efforts are effective
• Project manager for large scale projects including social media consolidation, redesign of student identification cards and opening of new residence halls. Work within established budgets to research target markets.

Oklahoma City, Oklahoma, US

• Worked as a part of the marketing team to create and implement strategic plans to disseminate information across the state of Oklahoma including customer awareness of Earthquake Insurance, Insurance Fraud and Uninsured.
• Created publicity pieces including departmental annual report, billboards, brochures and vehicle wraps
• Managed digital efforts including website and social media accounts

Oklahoma City, OK, US

• Wrote, researched and edited press releases and weekly columns for publication in local newspapers
• Worked with a variety of publics including elected officials, lobbyists and constituents to meet the legislative goals of each of the three representatives that I assisted
• Used strategic communication to problem solve in regards to state assistance for constituents

Master'S Degree, Business Administration And Management, General

Bachelor Of Arts, Journalism