Staci Johnson Email & Phone Number

Atlanta, Georgia, Us

Develop consumer-led roadmap to achieve 2025 goals including outlining consumer needs, business growth goals and cross-functional work plans. Led strategic planning session with senior leadership to identify focus areas in order to meet short and long-term goals.Lead cross-functional creation of marketing OKRs and annual work plans to support execution and implementation of strategic recommendations. Work with marketing leadership to identify roadblocks and opportunity areas. Identify and track KPIs for each objective and suggest plan modifications as needed.Design qualitative and quantitative research analyses with internal consumer insights and outside research groups to gather and analyze consumer data to serve as a strategic input into overall company initiatives including consumer journey mapping, advertising research and product innovation. Serve as the voice of the consumer to optimize customer experience lifecycle through traditional marketing channels and touchpoints. Manage annual budget of just over $1.8 million to meet needs for consumer, advertising and product testing.

Atlanta, Georgia, Us

Led strategic planning based on consumer insights for lunch and dinner dayparts including recommendations for products to calendar, briefing products to agencies and preparing go-to-market strategies resulting in positive sales of 4.1% for lunch and 5.2% for dinner. Directed testing and role out of menu initiatives to align with speed of service, quality and guest-centric expectations including standard burger condiment, standard burger build and chicken roadmap. Resulted in large shift in thinking for SONIC system as we pursue faster service times and better guest experiences for our core guests. Managed SONIC’s kids and family marketing efforts through management of family agency. Developed consumer-led brand brief for segment and planned a customer-centric toy calendar. Led kids and family marketing efforts through COVID-19, which doubled our Wacky Pack sales over prior year and led strategic development of a new channel to reach families and provide resources for families. Developed and executed strategic plans based on consumer journey mapping to bolster long-term relationship with SONIC guests including value strategy and kids and families’ strategic brief. Managed the SONIC app for order ahead including leading a cross-functional team to ensure appropriate customization and execution of the app for each promotional period.Assessed daypart performance, developing real-time strategies to maintain business results.

Atlanta, Georgia, Us

• Builds 3-5 year strategic category plans including recommendations for products and promotional support in the chicken and better for you categories. • Responsible for developing and validating 18-month product pipeline. • Recommends strategic direction of category to senior marketing management. • Leads development of new products and product-related marketing opportunities, from concept to commercialization.• Monitor sales to diagnose trends or indicates in the business and proactively find solutions. • Develops product positioning and product creative briefs rooted in consumer insights. • Manages cross-functional process to ensure flawless go-to-market execution.• Evaluates and recommends new pipeline products and opportunities based on financial viability and brand fit. • Ongoing assessment of category performance, developing real time strategies to maintain business results.

• Work with several local business and non-profit organizations including Grand House Asian Bistro, The Wesley Foundation at OU and Cross Point Camp to create public relations campaigns• Write, edit and design newsletters, brochures and other external communication piece• Determine the needs of various audiences and work with organizations to find the most effective communication methods

Norman, Oklahoma, Us

• Create customized brand strategies for twelve on-campus restaurants in strategic collaboration with each restaurant manager• Coordinate efforts of restaurant managers, chefs and creative marketing team to create new products for focused customer bases that both meet the needs of the facility and provide enhanced marketing• Contribute to menu re-design and continued menu development ensuring products match the desired customer base while also identifying areas of opportunity with these same customers• Manage seven social media accounts for the department using Facebook, Instagram and Twitter. Each account is directed at different audiences and designed to appeal to varied customer bases• Hire and manage a team of five interns from across majors to ensure that targeting efforts are effective• Project manager for large scale projects including social media consolidation, redesign of student identification cards and opening of new residence halls. Work within established budgets to research target markets, craft messages, purchase print and digital advertising and develop public relations efforts • Write and disseminate press releases to local media and trade publication• Engaged in the opening of two restaurants with focus on menu development and campus branding

Oklahoma City, Oklahoma, Us

• Worked as a part of the marketing team to create and implement strategic plans to disseminate information across the state of Oklahoma including customer awareness of Earthquake Insurance, Insurance Fraud and Uninsured Motorists protection• Created publicity pieces including departmental annual report, billboards, brochures and vehicle wraps• Managed digital efforts including website and social media accounts

Oklahoma City, Ok, Us

• Wrote, researched and edited press releases and weekly columns for publication in local newspapers• Worked with a variety of publics including elected officials, lobbyists and constituents to meet the legislative goals of each of the three representatives that I assisted• Used strategic communication to problem solve in regards to state assistance for constituents

Master'S Degree, Business Administration And Management, General

Bachelor Of Arts, Journalism