Staci Maher Ball Email & Phone Number

Lead a team of eight who manage all custom market and UX research for Abbott's Diabetes Division which is a $5billion global business.

A blog about how one woman used #running to help survive the loss of her husband and raise two boys on her own.

Oakland, Ca, Us

KEY ACCOMPLISHMENTS: Launched two new IRI Pacesetter innovation winners, led an innovation process redesign reducing time to shelf by 40%, provided adjacency mapping of Health & Beauty category that led to two company acquisitions, led post pandemic scenario creation, achieved 90%+ CSAT scores for Consumer Experience, team engagement scores of 90%+. Increased early innovation concept scores (BASES) by over 50%.INNOVATION: Co-led a cross functional Corporate Innovation team including Brand Marketing, Global Insights, R&D, Applied Technology, Design, and Open Innovation that identified adjacent and game changer/breakthrough innovation opportunities to drive one point of growth. • Designed innovation best practices and coached early-stage innovation teams across businesses units. • Led Clorox’s adaption of the consumer jobs to be done framework and 10 types of innovation. Created and implemented all innovation processes and best practices. • Developed in-context test & learn capability. Owned concept writing and innovation concept testing.INSIGHTS/RESEARCH: Developed all innovation insights methodologies and best practices including qual, quant, ethnography, behavioral, concept, and AI/ML,PRODUCT GUIDANCE: Led a 10-person team responsible for the Consumer Learning Center, Clorox’s own facility for product research, sensory science, product modeling and qualitative research. Provided $1M cost savings annually.CUSTOMER SERVICE: Led 15-person Consumer Care team, overseeing 250K+ consumer contacts each year. Managed 400% volume increase during the pandemic. Led the change in 3rd party contact center partner and cost savings effort ($250K+) shifting operations to Manila with no change in consumer satisfaction. Led the international complaints handling process redesign. STRATEGY: Led strategic identification of opportunity spaces for various business units, built the foresight capability, and created a framework for how to identify drill sites.

Chicago, Il, Us

Led a department responsible for all brand consumer insights (including base brand building, innovation commercialization and optimization). Responsible for 25+ brands including Miller Lite, Coors Light, MGD 64, Miller High Life, Keystone Light, Blue Moon, Leinenkugels, and Peroni. Organizational Redesign: Hired 100% of the Brand Insights staff and managed transition of both legacy departments to Chicago.STRATEGY: Led the insight work that fueled the new consumer target and positioning for Miler Lite.Advertising Development: Provided the voice of the consumer in new advertising for Miller Lite. Leveraged neurological testing to find advertising that worked at a subconscious level. INSIGHT CAPABILITY: developed all insight processes and capabilities for the new company.Thought Leader: provided insight based guidance directly to the CMO on how to turn around Miller Lite.PRODUCT GUIDANCE: designed and led product research to ensure that consumers could not detect a change in Coors Light produced in Miller plants.INSIGHTS METHODOLOGIES: experienced in all research methodologies including consumer segmentation, ethnographies, brand tracking, idea screening, concept testing, product research, target identification, optimization, discrete choice, in context research, positioning research, copy development, copy testing, neurological, qualitative, and quantitative.Key accomplishments include: creation of the new company’s brand tracking program, insights that led to continued growth for Coors Light, Banquet, Blue Moon, Miller High Life, and Keystone Light, and explosive growth for MGD 64. Managed extensive overview and pilot of neurological/biometric methodologies.

Chicago, Il, Us

Led a team of six people responsible for all custom consumer and shopper insight work for the Coors Brewing Company with a $10M annual research spend (not including AC Nielsen budget) Brands included Coors Light, Coors Banquet, Keystone Family of Brands, Blue Moon, Blue Moon Seasonals, Pale Moon, George Killian’s Irish Red, Molson, Zima and Zima XXX.STRATEGY & POSITIONING: repositioned Coors Light, Coors Banquet, Keystone Light and Zima XXX. Led all insight work for Coors Light exploration into new global markets.BRAND TURNAROUND: led all insight work for Coors Light which informed the cold refreshment positioning, World’s Most Refreshing beer tagline, Coors Light innovations, how to leverage the NFL partnership, the NFL Coaches ad campaign, and the Love Train ad campaign. Primary role on the “turnaround” team.MULTI-CULTURAL: led all Coors Light insight work among Black and Hispanic consumers.International: led all insight work for Coors Light in countries outside the United States.THOUGHT LEADER: provided insight based guidance directly to the CMO on Coors Light advertising. INNOVATION: led all insight work for Coors Light early stage and activation innovation work.Insight methodologies: experienced in all research methodologies including consumer segmentation, ethnographies, brand tracking, idea screening, concept testing, product research, target identification, optimization, discrete choice, in context research, positioning research, copy development, copy testing, qualitative, and quantitative.Key accomplishments include: Coors Light grew +400M in retail sales, from a 15M to 17M barrel brand, and moved from the #4 brand to the #2 beer brand. Successful launch of Zima XXX. Blue Moon became the largest craft beer.

Bachelor'S Degree, Political Science And Government

Master Of Business Administration - Mba