Currently responsible for leading the strategic development of a comprehensive and aligned multi-channel marketing plan that encompasses corporate brand building, PR efforts, sales force marketing support (both sales force facing and consumer facing), as well as consumer online/social media activities and direct mail outreach.Also responsible for developing a compelling new product launch calendar and all activity surrounding the development and implementation of innovative and effective marketing strategies and plans to support the awareness and penetration of our brands.

Direct product, consultant marketing and consumer marketing strategies for $200 million direct-selling beauty brand. Lead team of brand and product managers in the design and implementation of annual product and marketing plans that reinforce and build brand image. Accountable for marketing and PR budget as well as new product gross margin targets. Create and execute social media strategies to optimize social media presence and maximize organic SEO results.

Proactively developed and championed the annual U.S. product planning process through a team of Project Managers to drive increased revenue for skin care and color cosmetic products with retail sales of over $2 billion annually. Conceptualized and developed product plans and quarterly objectives, aggregating key people and information.

Identified opportunities, made recommendations and led implementation of plans to drive growth in all 8 markets. Championed regional market needs in meeting with internal departments. Independently made recommendations and developed action plans to address product related issues within each market.

Actively oversaw and participated in the development and implementation of global brand development product plans. Ensured consistency of future launches and promotions through product strategy creation, product life-cycle management and product contingency planning.