Staci Charles Email and Phone Number
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Strategic thinker that converts marketing and communication strategy into actionable tasks that significantly increase business with targeted audiences. Consistently create plans and strategically integrate all channels to increase awareness of programs and offerings, strengthen engagement with diverse groups, and build brand loyalty and advocacy consistently. My experience and expertise in a variety of roles brings real world business understanding to the table and a big-picture approach to ensure strategies are aligned with business goals. I believe understanding an organization's business inside and out is critical to bringing a true brand to life and integrating a marketing and communication strategy that delivers results.Forte: Proven record of accomplishments in - Marketing & Brand Strategy/Leadership – to exceed long- and short-term business objectives - Marketing & Communication Planning – to support service, product, program, and promotion - Customer Engagement – to build strong relationships and grow revenues - Marketing Research – to understand key factors, trends, cultures, and defining qualities - Sales Culture – to integrate marketing with sales - Community/Media Relations – to brand a positive reputation and build credibility - Culture Transitions – to integrate sales, customer service, and engagementInnovative | Energetic | Results-oriented | Consultative | Collaborative
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Director Of Marketing And Product ManagementParasoleilChandler, Az, Us
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Chief Marketing StrategistBrain Lab Marketing May 2009 - PresentBrain Lab Marketing builds strategic solutions that focus on building brand presence, cultivating the client experience, and fostering loyalty. -Specialize in planning and aligning marketing, communications, and brand strategies and tactics with vision, business objectives, and company culture to drive growth, consistency, and focus. Collaborate with executive leaders and key players and third party vendors to build cohesive plans that deliver successful outcomes. -Deliver engaging content strategy for all marketing channels including public and media relations, digital marketing, social media, websites, collateral, and advertising.-Create and implement strategic marketing campaigns, events, and programs that deliver on goals.-Manage accounts, finances, and tasks to ensure all projects are delivered on time and on budget.-Manage and analyze marketing research and data to understand brand perceptions, trends, consumer needs, and determine areas of opportunity internally and externally.
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Account ExecutiveProject Pros Dec 2022 - Jan 2024 -
Director Of MarketingParasoleil Jan 2019 - Jun 2020Denver, CoDevelop and manage marketing strategy and initiatives - responsible for go-to-market strategies and communications, collaboration with sales to increase impact with markets, and optimize customer and partner communications.
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Digital Marketing StrategistCanyon State Credit Union Sep 2017 - Dec 2018Phoenix, Arizona Area -
Campaign For Girls ManagerGirl Scouts Arizona Cactus Pine Council Aug 2016 - Aug 2017Phoenix, Arizona AreaCreate and manage the strategic plan for the Community Phase for the Campaign for Girls. Support the new leadership center and urban camp at Camp South Mountain, and the mission to ensure all girls grow as leaders in our community. -
Executive Vice President & Director Of MarketingCapitol Bancorp Feb 2002 - May 2009Capitol Bancorp was a publicly-traded, national community banking company with a network of 52 separately chartered banks throughout the United States. Executive Vice President, Creative Banking Solutions at East Valley Bank - one of Capitol’s banks (2006-2009) - Develop and manage marketing and sales strategies for all channels of marketing initiatives to build client relationships, brand awareness, media relations, the sales relationship culture, client retention, and personal service to meet or exceed budget goals.- Create and implement marketing and sales plans to consistently exceed goals and targeted campaigns- Build community partnerships, manage external agencies, and participate on local community - Manage sales, financial reports, and oversee budget, and referral employee recognition programs.- Manage and grow existing client portfolios and relationships through effective cross-sell campaigns.Director of Marketing at Capitol Bancorp Corporate Office (2002-2005)- Consult with presidents of community banks across the country to support their strategic business plans with marketing, sales, and communications programs targeted for their individual cultures and communities.- Manage third-party partnerships such as Digital Insight, Equipment Leasing Services, and Amera Mortgage.- Launch new product promotions to integrate marketing collateral, media buys, training materials, website content, and promotions to increase sales.- Manage banks public relations efforts, press release distribution, and external agencies.- Create marketing collateral, promotional campaigns, and sales tools. - Coordinate efforts with Capitol Bancorp and network of community banks for annual reports.
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Business Development And Marketing ManagerNeoplanet Jul 2000 - Jan 2002NeoPlanet developed interactive and browser software for website engagement.Business Development & Marketing Manager - Manage relationships with strategic partners (Universal Studios, TV Guide, Paramount Studios) to increase exposure and market share, maximize product distribution and provide marketing solutions for customer relationship management, revenue generation and brand extension. - Design and coordinate marketing campaigns to promote software across the web. - Manage internal efforts to ensure effective project implementation, contract compliance, and life-cycle management. - Create business development collateral and coordinate trade show efforts.
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Vice PresidentBank Of America Jun 1989 - Mar 2000Vice President, Marketing, SW and West Region - Develop and manage marketing strategies and budgets to achieve sales, revenue and customer retention goals; responsibilities include developing merchandising, direct mail, and national/regional promotional campaigns. - Serve as liaison between senior management and retail bank to ensure engagement in marketing campaigns, focus on objectives resulting in increased revenues, and track return on investment. - Create customer value packages to expand customer relationships while enhancing profitability. - Manage communications and marketing, product, system and incentive training initiatives during merger between Bank of America and NationsBank. - Develop, design and implement product marketing and communication strategies and plans for all product lines. - Develop, manage and execute marketing programs, campaigns, and strategies for the retail bank for new product introductions, product enhancements and promotional campaigns.
Staci Charles Skills
Staci Charles Education Details
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Marketing -
Marketing
Frequently Asked Questions about Staci Charles
What company does Staci Charles work for?
Staci Charles works for Parasoleil
What is Staci Charles's role at the current company?
Staci Charles's current role is Director of Marketing And Product Management.
What is Staci Charles's email address?
Staci Charles's email address is st****@****lab.com
What is Staci Charles's direct phone number?
Staci Charles's direct phone number is +148091*****
What schools did Staci Charles attend?
Staci Charles attended Arizona State University, Arizona State University.
What are some of Staci Charles's interests?
Staci Charles has interest in Environment, Children, Education, Health.
What skills is Staci Charles known for?
Staci Charles has skills like Marketing, Marketing Strategy, Business Development, Strategic Planning, Leadership, Crm, Marketing Communications, Strategic Partnerships, Social Media, Social Media Marketing, New Business Development, Online Marketing.
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Staci Charles
Phoenix, Az -
Staci Charles
Los Angeles, Ca
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