Staci Charles Email & Phone Number

Chandler, Az, Us

Brain Lab Marketing builds strategic solutions that focus on building brand presence, cultivating the client experience, and fostering loyalty. -Specialize in planning and aligning marketing, communications, and brand strategies and tactics with vision, business objectives, and company culture to drive growth, consistency, and focus. Collaborate with executive leaders and key players and third party vendors to build cohesive plans that deliver successful outcomes. -Deliver engaging content strategy for all marketing channels including public and media relations, digital marketing, social media, websites, collateral, and advertising.-Create and implement strategic marketing campaigns, events, and programs that deliver on goals.-Manage accounts, finances, and tasks to ensure all projects are delivered on time and on budget.-Manage and analyze marketing research and data to understand brand perceptions, trends, consumer needs, and determine areas of opportunity internally and externally.

Denver, Co

Develop and manage marketing strategy and initiatives - responsible for go-to-market strategies and communications, collaboration with sales to increase impact with markets, and optimize customer and partner communications.

Phoenix, Arizona Area

Phoenix, Arizona Area

Create and manage the strategic plan for the Community Phase for the Campaign for Girls. Support the new leadership center and urban camp at Camp South Mountain, and the mission to ensure all girls grow as leaders in our community.

Capitol Bancorp was a publicly-traded, national community banking company with a network of 52 separately chartered banks throughout the United States. Executive Vice President, Creative Banking Solutions at East Valley Bank - one of Capitol’s banks (2006-2009) - Develop and manage marketing and sales strategies for all channels of marketing initiatives to build client relationships, brand awareness, media relations, the sales relationship culture, client retention, and personal service to meet or exceed budget goals.- Create and implement marketing and sales plans to consistently exceed goals and targeted campaigns- Build community partnerships, manage external agencies, and participate on local community - Manage sales, financial reports, and oversee budget, and referral employee recognition programs.- Manage and grow existing client portfolios and relationships through effective cross-sell campaigns.Director of Marketing at Capitol Bancorp Corporate Office (2002-2005)- Consult with presidents of community banks across the country to support their strategic business plans with marketing, sales, and communications programs targeted for their individual cultures and communities.- Manage third-party partnerships such as Digital Insight, Equipment Leasing Services, and Amera Mortgage.- Launch new product promotions to integrate marketing collateral, media buys, training materials, website content, and promotions to increase sales.- Manage banks public relations efforts, press release distribution, and external agencies.- Create marketing collateral, promotional campaigns, and sales tools. - Coordinate efforts with Capitol Bancorp and network of community banks for annual reports.

NeoPlanet developed interactive and browser software for website engagement.Business Development & Marketing Manager - Manage relationships with strategic partners (Universal Studios, TV Guide, Paramount Studios) to increase exposure and market share, maximize product distribution and provide marketing solutions for customer relationship management, revenue generation and brand extension. - Design and coordinate marketing campaigns to promote software across the web. - Manage internal efforts to ensure effective project implementation, contract compliance, and life-cycle management. - Create business development collateral and coordinate trade show efforts.

Vice President, Marketing, SW and West Region - Develop and manage marketing strategies and budgets to achieve sales, revenue and customer retention goals; responsibilities include developing merchandising, direct mail, and national/regional promotional campaigns. - Serve as liaison between senior management and retail bank to ensure engagement in marketing campaigns, focus on objectives resulting in increased revenues, and track return on investment. - Create customer value packages to expand customer relationships while enhancing profitability. - Manage communications and marketing, product, system and incentive training initiatives during merger between Bank of America and NationsBank. - Develop, design and implement product marketing and communication strategies and plans for all product lines. - Develop, manage and execute marketing programs, campaigns, and strategies for the retail bank for new product introductions, product enhancements and promotional campaigns.

Masters Of Business Administration, Marketing

B.S., Marketing