Senior marketing leader with a comprehensive background developing and delivering brand, marketing, customer, and communication strategies. Over 15 years’ experience in both B2B and B2C marketing for ASX listed companies and government. Proven ability to formulate insight-led strategies, delivering commercial impacts through both short-term activations and long-term brand building activities. Skilled in strategy development, brand development, integrated marketing communications including, Public Relations, event management, content management, media, and sponsorships.A passionate people leader who is well versed in leading large cross functional teams, and operational expenditure whilst delivering strong commercial returns.Key achievements 1. Driving growth: Lead the refreshed Bendigo Bank brand strategy (2018) resulting in growth in the Bank’s Mortgage book of +15.2% (vs 0.4% for the Big4 competitors), uplift in the Bank’s unprompted brand awareness of an average of 19% year on year.2. Brand growth: Successfully lifted Bendigo Bank’s unprompted brand awareness an average of 19% over three years and shifted the markets first choice consideration from 4.75 to 5.32 between 2018 and 2019. 3. Customer experience: Contribution to customer experience, marketing and brand initiatives that assisted in Bendigo Bank ranking as having Roy Morgan 2022 highest advocacy (NPS) in the financial services market and ranked 3rd in KPMG’s 2021 Australia’s Top CX brands. Leadership strengths-Strategic -Grows and develops talent-Collaborative and creative -Result orientated