Stacie Fandel Email & Phone Number

Huntersville, Nc

• Managed the day-to-day running of Joe Gibbs Racing’s social media platforms• Created social media content to maximum expose for Joe Gibbs Racing and partners • Developed social media reports to demonstrate impact of content • Assisted in the development of a yearlong content calendar

• Led sponsor initiatives for multiple organizations, including Aaron’s, Boost Mobile, Best Western, NAPA AUTO PARTS and 5-hour ENERGY• Proactively pitched and placed brand messaging via interviews on national, regional and local levels across print, television and internet platforms, strengthening relationships to increase sponsor and driver visibility in the marketplace• Created and maintained Michael Waltrip Racing’s social media outlets • Oversaw the redesign of MichaelWaltrip.com • Maintained and updated the content on MichaelWaltrip.com • Managed co-owner/driver Michael Waltrip’s daily schedule including sponsor appearances, media interviews and competition meetings • Managed FOX and Dancing with the Stars relations for TV personality Michael Waltrip • Built a season-long digital influencer strategy, requiring creation of content and management of those in the social media space and managed social communities for motorsports clients• Designed national marketing and public relations plan to launch action sports star Travis Pastrana’s NASCAR career• Created and executed a crisis communication plan

Concord, Nc

• Managed client social media and public relations initiatives and execution in the motorsports arena for NASCAR driver Trevor Bayne • Promoted Tommy Baldwin Racing and Trevor Bayne through traditional and non-traditional media outlets• Assisted in designing team and driver firesuits and special paint scheme decals and car wraps• Developed and designed sponsorship decks for potential sponsors• Drafted and published press releases, weekly pre- and post-race reports and media guides for Trevor Bayne

Welcome, Nc

• Developed and executed year-round public relations and marketing strategies for NASCAR Sprint Cup Series driver Kevin Harvick• Managed Kevin Harvick’s 10-month season schedule, including sponsor appearances, media interviews and competition meetings • Designed press materials for Shell-Pennzoil Racing • Oversaw a team of four public relations professionals with guidance on media pitches, press releases and program planning• Created and executed social media initiatives, working in conjunction with the social media communications coordinator on content and initiatives for all of RCR’s social media outlets • Pitched story ideas to local, regional and national media outlets in the print, online, radio and television fields• Collaborated with television networks on appearances, shoots and earned media hits, including ABC, CBS, FOX, ESPN and CNN• Drafted and published press releases, weekly pre- and post-race reports, media guides and material for RCRRacing.com that included stories, video and audio content• Helped design, maintain and update RCRRacing.com • Coordinated media events and marketing appearances for drivers, crew members and team owner• Created media monitoring reports and provided to partners on a monthly basis• Worked hand-in-hand with partners on their marketing racing programs and initiatives• Developed strong relationships with motorsports and non-motorsports media and track public relations officials• Named 2006 NASCAR Nationwide Series Public Representative of the Year by NASCAR

Advance, Nc

• Developed media materials and race event reports for Hershey Foods and their REESE’S Racing Brand • Designed and managed annual budget for PR activities, race travel and team expenses• Managed driver appearances and interviews related to REESE’S Racing• Prepared monthly reports for distribution to client• Managed REESE’S Racing retail program

Advance, Nc

• Coordinated, managed and implemented marketing strategies with resources and staff• Managed promotion activity and positioned each event for high visibility with customers• Maintained close interaction with our clients key personnel and decision makers• Managed client budgets in excess of $1M• Organized and executed hospitality functions at promotions and sponsor events

Bachelor Of Science (B.S.), Sport And Fitness Administration/Management

Activities and Societies: Sport Management ClubScholarship Athlete - Softball

Bachelor Of Science (Bs), Sport Management, 3.4

Activities and Societies: Scholarship Athlete - SoftballGeorgia Southern Women Athlete of the Year - 2002