Stacie Henderson Email and Phone Number
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I am a data-driven fashion executive with experience in luxury goods, general management, e-commerce, strategy, mobile technology, and branding for global brands such as Versace and Ferragamo as well as a digital first-start up. Technology/Tech start-up experience. I am skilled in SEO Strategy, Email Marketing / Strategy, Data Analytics (Google Analytics, Mix Panel, App Annie), Social Media Strategy, Affiliate Marketing, and E-Commerce.Strong financial command-experience building solid financial models, P&L responsibility, and budgeting.Solid background in retail, wholesale, and e-commerce (including consumer acquisition and retention strategies). Excellent Project Manager and Operational SavvyProven ability to recruit, motivate, and maintain talented and diverse teams. Strong experience across various business functions (Finance, Operations, Marketing, Human Resources, and Sales).Effective storyteller, communicator, and public speaker. Consumer obsessed , Team obsessed, and a "Make It Happen (MIH)" Kind of Executive.
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Chief Marketing Officer, AmericasTod'S GroupNew York, Ny, Us
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Chief Marketing Officer, AmericasTod'S Group Dec 2022 - PresentSant'Elpidio A Mare, Marche, It
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Us Head Of Ecommerce, Digital, And Consumer ExperienceTod'S Group (Tod'S, Roger Vivier, Hogan) Mar 2020 - Present-More than doubled e-commerce business in 24 months-Role expanded to oversee marketing, branding, and VIP relations during the first year with the organization-Developed branding strategy and led activations to increase awareness, relevancy, and desirability for Tod's and Roger Vivier.
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FounderDiversa Llc-E-Commerce And Marketing Solutions For Fashion And Luxury Brands Jan 2019 - Dec 2022Clients include some of the largest global luxury brands.•Develop e-commerce launch or relaunch strategies for luxury brands. Includes identifying the audience, creating the Unique Selling Position, competitive analysis and research, audit of competitive customer service and operations, Developing P&L, and identifying technological tools and platforms needed. • Head of e-commerce for luxury brands. Includes running the operations of the e-commerce business, developing strategies to optimize growth, optimizing marketing resources to support revenue goals, developing needed team structure, and leading digital efforts.•Create innovative business and marketing strategies to address opportunities in fashion. •Evaluate non-traditional business models (subscription, rental, etc.) and evaluate their business impact on fashion and luxury brands.
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CeoKeep.Com | Mobile Commerce Fashion, Beauty And Lifestyle Platform Jul 2017 - Sep 2018Responsible for establishing the vision of a digital mobile first e-commerce fashion, beauty, and lifestyle platform with over 1 million Millennial users. Created the strategy and oversaw the development for the website (desktop and mobile), IOS and Android App. Developed vision, strategy and execution plan for user acquisition, and retention. Motivated and retained a team of engineers, marketers and UX designers. -Drove strategy to articulate brand message and led brand activations across all categories. -Created a data-first environment and established clear daily KPIs for each function (marketing, design, and technology).-Analyzed data continuously (Google Analytics, Mix Panel, App Annie, and Custom Data Tool) to optimize user experience and revenue.-Led bi-weekly SEO calls to implement SEO best practices.
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President, UsThe Communications Store | Branding And Communications Agency Sep 2016 - Oct 2017P&L responsibility, new business development and the strategic direction of the organization. Oversaw the recruitment and development of a talented team of communications, digital and marketing professionals. Worked with brands to forge strategic partnerships and alliances. • Built financial and business model for agency.• Worked closely with board to communicate the performance of the agency.• Secured new business with fashion, beauty and lifestyle brands such as Moet Hennessy, Armani, and Borghese.• Responsible for new business development, financials, operations and general management of the business.
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Vice President, Marketing & CommunicationsWestfield World Trade Center-Fashion, Food And Art District In New York City 2013 - 2016Paris, Idf, Fr• Directly responsible for all branding, retail experience, digital innovation, digital marketing, advertising, philanthropic initiatives, tourism and public relations at the World Trade Center retail district that will serve over 300,000 individuals daily.• Leading the development of the multi-million dollar state-of-the-art mobile app. • Actively researched and recommended start-ups to acquire or license their technology.• Worked with over 100 retailers in fashion (i.e. Hugo Boss, John Varvatos.), beauty (i.e. Sephora, Kiehl’s) and food (i.e Eataly, joe coffee) to develop strategies to increase foot traffic and sales.• Developed and led press strategy that resulted in over 91 million impressions in a three week period.• Initiated the multi-year partnership with the CFDA Vogue Fashion Fund and oversee all programming surrounding the partnership.• Led the RFP process, negotiation and selection of all agencies of record (creative, social and public relations and concierge services). -
Vice President Of Marketing And EventsVersace Jun 2009 - Jun 2013It• Instrumental in the launch of e-commerce (www.us.versace.com) and complete digital marketing strategy in the United States (SEO, Social Media, Email Marketing, PPC, etc.)• Oversaw the yearly marketing plan to support the retail and wholesale business in the USA.• Responsible for the conception, planning and execution of commercial and image events.• Responsible for all partnership marketing, including The Whitney Museum, The Art of Elysium, and Starlight Children's Foundation.• Established email acquisition program that resulted in a 500% increase to database.• Oversaw digital agency to ensure creative, execution and analysis of all digital efforts (online advertising, email marketing and acquisition, search engine marketing, etc.) are in line with brand and meeting ROI objectives. -
Marketing & Events DirectorVersace Feb 2006 - Jun 2009It• Launched Versace’s global social media presence in 2009; 40% monthly Facebook fan growth from 2009-2010.• Developed and created yearly marketing plan. Included market research, media buy, retail associate incentives, event marketing and digital marketing.• Retail event sales generated $700,000 in six retail markets during a six week period; 68% of sales were generated from new clients. Sales generated equaled five times the cost of the events.
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Global Marketing DirectorSalvatore Ferragamo 2002 - 2006Firenze, Italy, It• Managed all creative and strategic marketing for six fragrance lines. Created annual global marketing plan that included sales analysis, price positioning and creative briefing.• Created and launched Incanto Dreams, best selling fragrance in fragrance portfolio for over two years.
Stacie Henderson Skills
Stacie Henderson Education Details
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Missouri State UniversityAdvertising -
Sda BocconiFashion
Frequently Asked Questions about Stacie Henderson
What company does Stacie Henderson work for?
Stacie Henderson works for Tod's Group
What is Stacie Henderson's role at the current company?
Stacie Henderson's current role is Chief Marketing Officer, Americas.
What is Stacie Henderson's email address?
Stacie Henderson's email address is sh****@****eld.com
What is Stacie Henderson's direct phone number?
Stacie Henderson's direct phone number is +130146*****
What schools did Stacie Henderson attend?
Stacie Henderson attended Missouri State University, Sda Bocconi.
What skills is Stacie Henderson known for?
Stacie Henderson has skills like Fashion, Marketing, Advertising, Email Marketing, Marketing Strategy, Social Media, Retail, Luxury Goods, Marketing Communications, Social Media Marketing, Digital Strategy, Brand Development.
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