Stacie C. Email & Phone Number

Kansas City Metropolitan Area

As Senior Product Marketing Manager, I lead the strategic planning, sales conversion, and marketing activities for premiere products. • Collaborate and work closely with stakeholders and firm resources to understand, identify, research, and propose viable opportunities for client-facing product solutions • Help drive the design, build, and management of client-facing products and end-user support processes • Business development efforts – attorney and client outreach, product pitches and proposals, conversion and sales • Co-create and present on webinars for various audiences related to product rollouts, feature updates, and education • Focus on building and managing client-facing products and processes with an emphasis on HR-related and Labor and Employment-related client solutions • Develop strategy, service delivery, project development, implementation, change management initiatives and continuous review for enhanced client experiences • Execute client success strategy by cultivating and maintaining strong client relationships, including feedback opportunities, listening sessions • Project management, including identifying blockers, and contingency plans, key milestones, delivery timeline, and dependencies.

As Senior Marketing Manager – Innovative Products and Services at Littler, I am responsible for collaboration between the Knowledge Management Team and Marketing & Business Development Team. I work directly with Knowledge Management on product development, and marketing research and positioning, for the products and services the firm creates and manages in response to the market and specific client needs. I lead a team to identify market demand, develop and implement go-to-market strategy, and sustain a marketing and business development plan to introduce and promote over 15 products and services.• Accountable for the development, implementation, and execution of marketing, business development, and sales plan for Littler’s products and services to support: o New business revenue growth o Market demand and client pain points o Dynamic problem solving and thought leadership to drive pipeline-building content and resources for clients and prospective clients o Instant access to firm tools and resources to assist clients with compliance and workplace challenges.• Develop and implement creative lead generation strategy for client engagement at events.• Internal branding, education and adoption of Littler products and services amongst key internal stakeholders.• Cultivate client listening sessions and feedback opportunities to improve user experience with products and services.• Create and execute customer success strategy and communication plan for premier client product, Littler Edge.• Created and launched six podcast series, available on iTunes, with subject experts on Workforce Transformation, Inclusion, Equity & Diversity, Labor and Employment, Workplace Policy Institute, International Employment, and California Privacy Rights Act to elevate awareness of firm expertise and promote client-facing products and services.

Kansas City, Missouri

As Service Line Marketing Manager at Children’s Mercy, I was responsible for developing and executing all integrated communication and marketing including creative development, advertising/promotional support, conferences, website content, social media and direct marketing for designated medical service lines: Gastroenterology, Neurology, Neurosurgery, Urology, Otolaryngology, Ophthalmology, Infectious Diseases, Plastic and Reconstructive Surgery, Sports Medicine, Orthopaedics, Radiology and Graduate Medical Education. Also responsible for tracking and reporting results.• Develop medical marketing collateral materials for primary care providers to increase national and regional awareness of breadth and depth of services. • Collaborate with agency to create national mailers and online ads promoting expertise, research and outcomes.• Identify and develop key messages, services, faculty and outcomes for marketing reports. Coordinate the collection of outcomes data, research publications, presentations, awards and honors.• Produce clinical newsletters for Infectious Diseases Division, Pediatric Surgery Division and the Center for Sports Medicine to promote and educate referring primary care providers with updates on hot topics and relevant content.• Serve as a producer for the hospital’s docu-series – Inside Pediatrics – seasons one and two. Coordinate patient stories with service line directors, doctors and patient families. Edit episodes and webisodes to ensure confidentiality, brand awareness and to share key messages effectively.

Kansas City, Missouri Area

As Marketing Communications Manager at Husch Blackwell, I developed and implemented brand strategies firm wide, including integration of collateral materials, advertising, website and electronic communications. I led a team of six marketing and communications professionals and managed multiple marketing campaigns to promote the firm’s corporate and litigation practices, the diversity and inclusion initiatives and the recruiting efforts.• Developed and implemented brand strategies firm wide, including integration of collateral materials, advertising, website and electronic communications.• Managed staffing of projects; including coordinating efforts with other internal departments and regional offices, and selecting and monitoring outside advertising and vendor relationships.• Directed the creation and distribution of all marketing collateral materials; includes Web site content, print and electronic newsletters, alerts, firm announcements, invitations, practice descriptions, attorney bios, brochures, sell sheets, ads and branding materials.• Directed development and implementation of annual advertising plan and ad placement and communicated plan with firm leadership.• Assisted in social media strategy development; including oversight of social media activities by firm personnel.• Supervised and guided Marketing Communications Department staff of four.

Start-up company: product research and development, client experience strategy, competitor analysis

• Oversaw lateral lawyer recruitment process for thirteen offices.• Responsible for creative development and implementation of attorney recruiting and hiring efforts.• Managed Recruiting Coordinator.• Administered LawCruit implementation, process, and reports.• Coordinated firm’s recruiting, hiring, and transition processes for lateral lawyers in assigned geography.• Provided support to the firm’s Diversity Steering Committee, Council, Affinity Groups, website, internal and external communications.• Coordinated and prepared submissions for recruiting and diversity-related surveys and applications.• Assisted in lawyer retention efforts.

· Managed the University’s Constituent-relations outreach - planning and implementing donor events, targeting and soliciting parent, alumni and corporate gifts.· Executed fundraising programs including phon-a-thons, direct mail solicitations, celebrity golf classic, and annual black-tie gala.· Promoted and facilitated the functions of volunteer groups including the Honorary Directors’ Board, Volunteer Council, Gala Committees, Golf Committee, Regular Investors in Rockhurst (annual fund), and the Library Guild.· Rejuvenated the annual alumni golf tournament and transformed it into a celebrity event, doubled participation and created a revenue-generating event.· Supported prospect research efforts and participated in major gift team strategy planning.

Marketing

Masters In Education, Guidance And Counseling

Education record