• Building an agricultural marketing and communications agency focused on serving the needs of America’s farm families by developing and executing communications strategy for commodity organizations and agricultural businesses. • Developing an efficient and sustainable work environment for the industry’s most talented communicators. • Working at the center of the communications effort for soil health and conservation issues in agriculture by providing national communications strategy… Show more • Building an agricultural marketing and communications agency focused on serving the needs of America’s farm families by developing and executing communications strategy for commodity organizations and agricultural businesses. • Developing an efficient and sustainable work environment for the industry’s most talented communicators. • Working at the center of the communications effort for soil health and conservation issues in agriculture by providing national communications strategy and execution for Soil Health Partnership.• Developed and executed strategy for National Corn Grower’s Association “Fueling Your Future” campaign, which utilized social media to reach consumer audiences with positive messages about ethanol and the environment.• Strategized a new target audience, developed campaign strategy, and executed the vision for National Corn Grower’s Association 2019 “Planted for People” social media accounts, which shared the story of sustainability from farmers to consumer audiences. • Developed and executed marketing and communications strategy intended to reach farmers on behalf of clients who work in the fields of animal health, nutrition, and genetics. • Developed and executed marketing strategies and engineered content to introduce consumers to beef farmers via social media on behalf of three state beef checkoff organizations.• Providing strategy and on-going execution of Precision Ag Reviews, a program of Ohio Soybean Council that serves as a resource to farmers who want to learn more about precision technology and discover specific precision agriculture equipment. Developed branding, including a new website, and provide on-going support and representation at trade shows to bolster direct engagement with farmers. Show less

• Coordinated the extensive rebranding of three individual organizations into Ohio Corn & Wheat. • Facilitated the development of all new brand communication touchpoints including logo, website, trade show displays, and more.• Strategized, developed, and launched the organizations first-ever consumer outreach campaign “We Farm Ohio”, an initiative which connected the story of farmers to consumers via digital and social media as well as traditional media.• Developed program… Show more • Coordinated the extensive rebranding of three individual organizations into Ohio Corn & Wheat. • Facilitated the development of all new brand communication touchpoints including logo, website, trade show displays, and more.• Strategized, developed, and launched the organizations first-ever consumer outreach campaign “We Farm Ohio”, an initiative which connected the story of farmers to consumers via digital and social media as well as traditional media.• Developed program strategy and established marketing, communication, and outreach objectives for Ohio Corn and Wheat’s “New Crop” student membership program, which led college students to engage with the organization to increase advocacy and build pipelines for future organization leaders.• Developed and executed communications strategies following 2014 Toledo water crisis event to create a channel of communications between Ohio farmers, citizens, and governmental agencies that would lead to a strong conversation on the complex topic of water quality in Ohio. Communication projects during this period included community outreach, media relations, and producer engagement. • Formulated concepts and strategies that led to the formation of Ohio Corn & Wheat’s “Insider Action Team”, a program with activates members in the formation of government policy affecting agriculture at the state and national level.• Excelled in building strong relationships with farmer-members through successful communications strategies and in-person engagements.• Networked nationally and internationally on behalf of Ohio’s corn farmers to advocate for Ohio’s corn and wheat producers.• Built and maintained strong relationships with other state and national commodity organizations to coordinate and pursue the constant improvement of communications strategy. Show less

• Served as appointed undergraduate member on the highest level of governance for the University for the unique opportunity to bring student perspective to a governance setting.• Helped to guide university policy in Academic Affairs and Student Life, Finance, Advancement, Audit and Compliance, and Governance committees. • Actively involved in hiring and transition of new university president, Michael Drake, M.D., development of 5-year Enrollment Plan, and various communication… Show more • Served as appointed undergraduate member on the highest level of governance for the University for the unique opportunity to bring student perspective to a governance setting.• Helped to guide university policy in Academic Affairs and Student Life, Finance, Advancement, Audit and Compliance, and Governance committees. • Actively involved in hiring and transition of new university president, Michael Drake, M.D., development of 5-year Enrollment Plan, and various communication crises. Show less

• Developed and managed marketing communications in digital, social and print mediums.• Evaluated the brand’s performance in the marketplace and advised adjustments in strategy and planning. • Utilized Twitter to increase social media presence through tweets that encouraged campus involvement and provided a look into the life of a college student.

• Educated students about agriculture and pork industry through interactive lessons.• Enhanced ability to think quickly, differentiate content to match learning style of audience and answer impromptu questions. • Represented Ohio pork farmers through live TV cooking demonstrations.

• Created and implemented social media plan for national association. • Wrote magazine articles, consumer-facing blog posts and press releases for agricultural councils and associations. • Organized farmer leaders’ tours, media interactions and post-experience meeting for a soybean council’s “See for Yourself” tour.

• Provided coverage of Ohio agriculture through afternoon broadcasts, news articles, photography and videos. • Established content for company’s website and social media sites.

• Liaison between agency and clients through weekly client meetings, event planning and qualitative research. • Established and planned booth and events for the first “Soybean Day” at the Ohio State Fair.• Assisted in executing video shoots for video library of an agronomy iPad application.