Regional Marketing Manager
Rochester, Nh
• Develop, execute, monitor and measure creative marketing programs for the region including customer acquisition and retention through multi-channel tactics including campaigns/promotions, collateral, image advertising/branding, consumer messaging and special events.• Manage residential door-to-door sales force.• Maintain bid/cost assessment with third party vendors such as mail houses, printers, ad agency/designers and premium providers.• Oversee ordering and distribution of marketing collateral and promotional items for departments and meetings.• Work with other departments to enhance product and sales knowledge and retention.• Generate, edit, publish and share daily content on social media platforms that generate meaningful connections among customers and community.• Manage region’s social media presence; including collaborating with other departments to manage reputation and to coordinate actions related to customer care via web and social media channels.• Assist with community relations efforts, event planning and franchise-related matters.• Oversee department budget, maintain accruals and budget reconciliations.• Compose correspondence, analysis, reports, presentations and documentation as requested.