Senior Marketing Program Manager
CurrentLead the migration of the Marketing Automation Platform (MAP). Design and produce marketing analytics reports to enable data driven decisions across the divisions. Negotiate vendor contracts and budget for multiple organizations within BSG Marketing.Manage all aspects of the multiyear MAP migration program including budget, schedule, software platform selection, requirements definition, and migration of the complete customer database. Provide monthly MAP migration status reports to cross-functional executive stakeholders that include twelve functional areas and five divisions. Onboard new vendors and manage new SOWs for multiple organizations within BSG marketing. Create and maintain the Marketing Operations budget, as well as, new purchase orders. Utilize Google Data Studio to create various business intelligence reports in a concise and effective manner to meet the business needs across 3 divisions.