Staci Firios Email & Phone Number

Saint Johns, FL, US

Newark, New Jersey, US

Bonita Springs, Florida, US

• Set the foundation for an optimized, scalable marketing organization focused on brand expansion and quality lead generation to drive pipeline growth.
• Ideate and implement customer-focused buyer journeys to optimize customer experience from marketing top-of-funnel to in-app product experience.

Ottawa, Ontario, CA

• Transformed the marketing organization into a strategic, revenue-focused team deploying various marketing tactics to drive targeted, quality lead generation and pipeline contribution, while optimizing client engagement.
• Implemented marketing technologies and processes to optimize the revenue operations ecosystem and enable data-driven decision making and intelligent marketing planning.

• Built a results-oriented marketing organization focused on quality lead generation to drive revenue, optimizing client engagement and supporting client retention.
• Implemented marketing technologies and processes to remove friction from the buyer journey and enable data-driven decision making and intelligent marketing planning.
• Tier1 sell-side CRM business acquired by SS&C Technologies in August 2022.

New York, NY, US

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.

Newark, New Jersey, US

• Thought leader for strategic marketing initiatives focused on understanding customer behaviors and identifying opportunities for improving and optimizing customer experiences, including personalization.
• Lead a team that focuses on key strategic capabilities that enable marketing to our prospects and customers.
• Set the vision for marketing capabilities and anticipate future needs to plan and execute building of new tools and processes.
• Drive innovation and integration across the enterprise-wide U.S. Prudential MarTech stack, including marketing automation, analytics, data management and CMS.

Toronto, ON, CA

• Develop and execute compelling marketing strategy and plan to support our ambitious global growth targets working with internal experts, global sales teams, partners and industry bodies.
• Develop strong, targeted messaging aligned to customer workflow and buyer types, ensuring it is scaled throughout marketing activities globally.
• Manage "Proposition Marketing" team to deliver content including articles, videos, blogs, research reports, whitepapers and infographics centered on customer needs; collaborate with global marketing team to plan and.

New York, US

• Lead a cross-functional team to develop the strategic CRM roadmap, aligning business processes with customer strategies to build customer engagement and loyalty; primarily focusing on Salesforce Sales Cloud and.
• Responsible for the Marketing Automation roadmap ensuring capabilities across batch marketing campaigns, as well as targeted, multi-channel automated/triggered campaigns, for optimal enablement by end-users across.
• Lead the teams responsible for marketing automation and email development, sharing insights and best practices across marketing divisions throughout the business.

New York, US

• Lead the Marketing Campaigns team to develop, execute and optimize integrated cross-channel marketing campaigns that drive acquisition, engagement and retention. Serve as a project leader seeing campaigns from brief.
• Coordinate global customer outreach to personalize client experience, maximizing conversion and customer engagement.
• Manage global prospect and client promotion programs and communications.

Jersey City, NJ, US

• Develop and execute integrated marketing programs, lead generation and nurturing campaigns to promote trading/wealth management platform and cost basis reporting solution.
• Manage all content creation, corporate communications, public relations initiatives and analyst relationships.
• Manage marketing team responsible for client and employee communications, event management, creative development, website & graphic design, social media, advertising, marketing automation and analytics.
• Created the firm’s first detailed “Ideal Customer Profile” by product, providing a guide for targeted prospect lists, buyer titles and persona-based messaging. The project served as the kick-off for a newly.
• Led a team (internal resources and outside vendors) for marketing automation optimization across Marketo and Salesforce including lead score update, lead process automation and marketing ROI reporting.
• Launched an “Everybody Blogs” campaign to engage all employees with the company blog, leveraging employee expertise and focusing on SEO keyword optimization to support ongoing demand generation goals. Campaign.

Jersey City, NJ, US

• Responsible for internal and external marketing communications, product content creation, brand management and public relations.
• Manage team responsible for communications, creative development, website & graphic design, social media, marketing automation and analytics.
• Created and managed content and communications for the company’s largest strategic partnership to date, with public relations, product and brand implications, as well as employee communications and specific HR-related.

Jersey City, NJ, US

• Responsible for internal and external corporate communications, branded content management, public relations and social media.
• Created several new employee communications vehicles including a Quarterly Employee Newsletter, CEO Video Updates and a “Scivantage University” for new and existing employees to learn about the company, the industry.
• Led Marketing Services team delivering content, design, and marketing automation support to product marketing, product, sales and relationship management.

Woodbridge, NJ, US

• Manage website development and design for a new B2C insurance product (including both a traditional marketing website and an e-commerce quote/purchase system), optimizing the marketing site for SEO and SEM, as well as.
• Coordinated resources and lead team to develop e-commerce purchasing system, incorporating insurance application functionality while meeting regulatory compliance requirements, resulting in a dramatically faster buying.
• Conducted market research and created an ambitious marketing plan, including positioning, market segmentation and advertising campaign strategy, all with a tightly managed budget
• Manage coordination of content, creation and design of program collateral, email advertising, telemarketing and targeted website marketing campaigns, all representing the core values and positioning specific to the.

Woodbridge, NJ, US

• Manage marketing programs and budgets for four different brands within the company
• Coordinate marketing campaigns for four brand including direct mail, email, telemarketing and targeted website marketing campaigns
• Responsible for collateral development including content, design and printing
• Manage website re-design, increasing visits by 50%; manage ongoing website updates
• Increased member communications (essential for member retention), by over 100% in 2009

New York, New York, US

• Research product installation stories and projects
• Conduct interviews with technology product users, including high-profile musicians, for press releases and end-user articles
• Write and place feature stories and press releases in relevant media
• Attend industry trade shows as media liaison for each of my represented clients
• Managed client event planning, arranging a 300-attendee party for business product client (including theme, concept, site-surveys, budgeting, entertainment and on-site coordination)
• Scored TV placement in 2007 for client to appear on local television morning show

Managed successful marketing consulting practice providing event planning, public relations, writing and editing services to clients.

US

• Draft product announcement press releases to place in professional audio media publications
• Maintain database of press contacts
• Coordinate press kits, including printing, photography and distribution
• Coordinate promotions for three national chain stores, incorporating retail displays, sales promotions and training procedures
• Sales analysis for store units of each of the three national chain stores
• Plan and coordinate company meetings and events, incorporating employee-engaging themes such as the “Survivor” team meeting on the beaches of Ventura, CA