Staci Firios Email and Phone Number
Head of Digital Adoption and Business Unit Growth Outcomes for USB Service at
@
Prudential Financial
Saint Johns, FL, US
Staci Firios's Location
Saint Johns, Florida, United States, United States
Staci Firios's Contact Details
Staci Firios work email
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- Valid
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Staci Firios personal email
n/a
Staci Firios phone numbers
About Staci Firios
Proactive, performance-driven marketing leader with experience across various B2B and B2C marketing disciplines including strategy, product marketing, lead generation, segmentation, marketing communications, public relations, branding, sales enablement, content creation and marketing operations. A demonstrated track record of developing marketing initiatives to achieve business goals and generate a high ROI. Strong project management skills leading teams responsible for demand generation, email/social/advertising campaign execution, web & graphic design, SEO/SEM, communications, events, marketing operations and analytics. Industry Experience: Fintech, Financial Services, Software / SaaS, Insurance, Healthcare & Healthcare Providers, E-Commerce, Professional Audio, Digital Electronics, Business Products
Staci Firios's Current Company Details
Prudential Financial
View
Head of Digital Adoption and Business Unit Growth Outcomes for USB Service
Saint Johns, FL, US
- Website:
- prudential.com
- Employees:
- 28358
Staci Firios Work Experience Details
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Head Of Digital Adoption And Business Unit Growth Outcomes For Usb ServicePrudential FinancialSaint Johns, Fl, Us
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Head Of Digital Adoption Outcomes For Usb Data, Service & TechnologyPrudential Financial Aug 2024 - PresentNewark, New Jersey, Us
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Chief Marketing OfficerGreen Check Verified Nov 2022 - Jul 2024Bonita Springs, Florida, Us• Set the foundation for an optimized, scalable marketing organization focused on brand expansion and quality lead generation to drive pipeline growth.• Ideate and implement customer-focused buyer journeys to optimize customer experience from marketing top-of-funnel to in-app product experience. -
Chief Marketing OfficerAlessa Jan 2021 - Oct 2022Ottawa, Ontario, Ca• Transformed the marketing organization into a strategic, revenue-focused team deploying various marketing tactics to drive targeted, quality lead generation and pipeline contribution, while optimizing client engagement and supporting client retention. • Implemented marketing technologies and processes to optimize the revenue operations ecosystem and enable data-driven decision making and intelligent marketing planning. -
Chief Marketing OfficerTier1 Financial Solutions - Acquired By Ss&C Technologies In August 2022 Jul 2020 - Aug 2022• Built a results-oriented marketing organization focused on quality lead generation to drive revenue, optimizing client engagement and supporting client retention. • Implemented marketing technologies and processes to remove friction from the buyer journey and enable data-driven decision making and intelligent marketing planning. • Tier1 sell-side CRM business acquired by SS&C Technologies in August 2022.
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MemberChief May 2021 - Jun 2022New York, Ny, UsChief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down. -
Vice President, Marketing Capabilities & EnablementPrudential Financial Aug 2018 - Jul 2020Newark, New Jersey, Us• Thought leader for strategic marketing initiatives focused on understanding customer behaviors and identifying opportunities for improving and optimizing customer experiences, including personalization, triggered-events and automated nurture campaigns.• Lead a team that focuses on key strategic capabilities that enable marketing to our prospects and customers.• Set the vision for marketing capabilities and anticipate future needs to plan and execute building of new tools and processes.• Drive innovation and integration across the enterprise-wide U.S. Prudential MarTech stack, including marketing automation, analytics, data management and CMS.
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Global Head Of Wealth Management MarketingThomson Reuters Jul 2017 - Aug 2018Toronto, On, Ca• Develop and execute compelling marketing strategy and plan to support our ambitious global growth targets working with internal experts, global sales teams, partners and industry bodies.• Develop strong, targeted messaging aligned to customer workflow and buyer types, ensuring it is scaled throughout marketing activities globally.• Manage "Proposition Marketing" team to deliver content including articles, videos, blogs, research reports, whitepapers and infographics centered on customer needs; collaborate with global marketing team to plan and manage multi-channel distribution via social media, email, paid search and events. -
Senior Director Of Marketing, Crm StrategyStonex Retail - Formerly Gain Capital (Forex.Com & City Index) Feb 2017 - Jun 2017New York, Us• Lead a cross-functional team to develop the strategic CRM roadmap, aligning business processes with customer strategies to build customer engagement and loyalty; primarily focusing on Salesforce Sales Cloud and Marketing Cloud (ExactTarget) technologies and their integration points with live chat and account services portals.• Responsible for the Marketing Automation roadmap ensuring capabilities across batch marketing campaigns, as well as targeted, multi-channel automated/triggered campaigns, for optimal enablement by end-users across multiple marketing departments. • Lead the teams responsible for marketing automation and email development, sharing insights and best practices across marketing divisions throughout the business. -
Director Of Marketing CampaignsStonex Retail - Formerly Gain Capital (Forex.Com & City Index) Oct 2015 - Feb 2017New York, Us• Lead the Marketing Campaigns team to develop, execute and optimize integrated cross-channel marketing campaigns that drive acquisition, engagement and retention. Serve as a project leader seeing campaigns from brief through execution and optimization.• Coordinate global customer outreach to personalize client experience, maximizing conversion and customer engagement.• Manage global prospect and client promotion programs and communications.
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Vice President, MarketingScivantage Sep 2014 - Sep 2015Jersey City, Nj, Us• Develop and execute integrated marketing programs, lead generation and nurturing campaigns to promote trading/wealth management platform and cost basis reporting solution.• Manage all content creation, corporate communications, public relations initiatives and analyst relationships. • Manage marketing team responsible for client and employee communications, event management, creative development, website & graphic design, social media, advertising, marketing automation and analytics.• Created the firm’s first detailed “Ideal Customer Profile” by product, providing a guide for targeted prospect lists, buyer titles and persona-based messaging. The project served as the kick-off for a newly restructured, lead-generation-focused marketing team.• Led a team (internal resources and outside vendors) for marketing automation optimization across Marketo and Salesforce including lead score update, lead process automation and marketing ROI reporting. • Launched an “Everybody Blogs” campaign to engage all employees with the company blog, leveraging employee expertise and focusing on SEO keyword optimization to support ongoing demand generation goals. Campaign delivered 91% increase in sessions, 120% increase in pageviews and an 84% increase in average session duration. -
Senior Director, Marketing CommunicationsScivantage Aug 2013 - Sep 2014Jersey City, Nj, Us• Responsible for internal and external marketing communications, product content creation, brand management and public relations. • Manage team responsible for communications, creative development, website & graphic design, social media, marketing automation and analytics.• Created and managed content and communications for the company’s largest strategic partnership to date, with public relations, product and brand implications, as well as employee communications and specific HR-related on-boarding materials.
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Director, Marketing CommunicationsScivantage May 2011 - Aug 2013Jersey City, Nj, Us• Responsible for internal and external corporate communications, branded content management, public relations and social media. • Created several new employee communications vehicles including a Quarterly Employee Newsletter, CEO Video Updates and a “Scivantage University” for new and existing employees to learn about the company, the industry and our products. • Led Marketing Services team delivering content, design, and marketing automation support to product marketing, product, sales and relationship management.
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Director, Market StrategyNip Group, Inc. Mar 2010 - May 2011Woodbridge, Nj, Us• Manage website development and design for a new B2C insurance product (including both a traditional marketing website and an e-commerce quote/purchase system), optimizing the marketing site for SEO and SEM, as well as creating an information resource for targeted consumers • Coordinated resources and lead team to develop e-commerce purchasing system, incorporating insurance application functionality while meeting regulatory compliance requirements, resulting in a dramatically faster buying cycle for target audience• Conducted market research and created an ambitious marketing plan, including positioning, market segmentation and advertising campaign strategy, all with a tightly managed budget• Manage coordination of content, creation and design of program collateral, email advertising, telemarketing and targeted website marketing campaigns, all representing the core values and positioning specific to the product line -
Marketing ManagerNip Group, Inc. Mar 2008 - Mar 2010Woodbridge, Nj, Us• Manage marketing programs and budgets for four different brands within the company• Coordinate marketing campaigns for four brand including direct mail, email, telemarketing and targeted website marketing campaigns • Responsible for collateral development including content, design and printing• Manage website re-design, increasing visits by 50%; manage ongoing website updates • Increased member communications (essential for member retention), by over 100% in 2009
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Account ExecutiveGriffin Integrated Communications Jan 2006 - Dec 2007New York, New York, Us• Research product installation stories and projects • Conduct interviews with technology product users, including high-profile musicians, for press releases and end-user articles• Write and place feature stories and press releases in relevant media • Attend industry trade shows as media liaison for each of my represented clients• Managed client event planning, arranging a 300-attendee party for business product client (including theme, concept, site-surveys, budgeting, entertainment and on-site coordination)• Scored TV placement in 2007 for client to appear on local television morning show -
Marketing ConsultantSc Pacific Nov 2003 - Dec 2005Managed successful marketing consulting practice providing event planning, public relations, writing and editing services to clients.
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Marketing & Public Relations CoordinatorJbl Professional Mar 1998 - Oct 2003Us• Draft product announcement press releases to place in professional audio media publications • Maintain database of press contacts• Coordinate press kits, including printing, photography and distribution• Coordinate promotions for three national chain stores, incorporating retail displays, sales promotions and training procedures• Sales analysis for store units of each of the three national chain stores• Plan and coordinate company meetings and events, incorporating employee-engaging themes such as the “Survivor” team meeting on the beaches of Ventura, CA• Coordinate tradeshow collateral • Coordinate product literature creation and fulfillment of product specification sheets, full-line four-color catalogs and technical manuals• Support the product marketing and advertising departments • Oversee company branded logo-wear merchandise warehouse • Coordinate international distributor and domestic representative requests for product literature and company logo-wear
Staci Firios Skills
Marketing Strategy
Product Marketing
Marketing Communications
Public Relations
Marketing
Email Marketing
Corporate Communications
Integrated Marketing
Lead Generation
Project Management
Marketing Management
Strategy
Social Media Marketing
Salesforce.com
Analytics
Seo
Marketo
Management
Google Analytics
Sem
Market Research
Corporate Branding
Segmentation
Content Marketing
Marketing Automation
Content Development
Advertising
Leadership
Media Relations
Press Releases
Online Marketing
Saas
Crm
Marketing Operations
Social Media
Website Updating
Content Management
Content Writing
Content Strategy
Web Content Management
Digital Marketing
Internal Communications
Customer Relationship Management
Search Engine Optimization
Staci Firios Education Details
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University Of MichiganEconomics
Frequently Asked Questions about Staci Firios
What company does Staci Firios work for?
Staci Firios works for Prudential Financial
What is Staci Firios's role at the current company?
Staci Firios's current role is Head of Digital Adoption and Business Unit Growth Outcomes for USB Service.
What is Staci Firios's email address?
Staci Firios's email address is st****@****fin.com
What is Staci Firios's direct phone number?
Staci Firios's direct phone number is +190821*****
What schools did Staci Firios attend?
Staci Firios attended University Of Michigan.
What skills is Staci Firios known for?
Staci Firios has skills like Marketing Strategy, Product Marketing, Marketing Communications, Public Relations, Marketing, Email Marketing, Corporate Communications, Integrated Marketing, Lead Generation, Project Management, Marketing Management, Strategy.
Who are Staci Firios's colleagues?
Staci Firios's colleagues are Steven Ferrara, Waldo Corrales, Rebecca Whiteside, Eduardo González, Travis Johnson, Lawrence Flail, Bob Patience.
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