Staci Harvatin ✨ Email & Phone Number

St Louis, Missouri, Us

St Louis, Missouri, Us

Online Advertising · Online Marketing · Branding & Identity · Business Development · Web Content Writing · Copywriting · Lead Generation · Marketing Strategy · Digital Strategy · B2B Marketing

St. Charles, Mo, Us

~ Operated as ‘Head of Global Marketing’ for the entire division which included direct, distribution and affiliate sales channels~ Responsible for direct management of marketing team, budget planning, strategy and execution for the division’s global operating team~ Led demand generation through digital and email marketing, field and event marketing, product marketing and customer marketing across the brand portfolio, growing marketing sourced revenue from 14% to 46% of all new business~ Crafted the brand strategy, including a multi-year global brand portfolio consolidation and refresh consisting of customer interviews, customer and employee surveys, executive workshops and market research analysis ~ Partnered with Sales, Field Service and Customer Success to overhaul the customer onboarding experience resulting in a 120% increase in service revenue and a 60% decrease in warranty visits~ Collaborated with Senior Leadership and Human Resources to retool employee onboarding and elevate employee satisfaction and company culture

St. Louis, Mo, Us

Strategic Communications, Graduate StudiesManaging Communication During Change, Graduate Studies

~ Expanded marketing mix through personal application of paid search, paid digital, local advertising, organic social media, and earned media channels, driving a 114% increase in new clients H1oH2 while maintaining a flat budget~ Created and implemented a new client intake system to track and report referral sources, ensuring quick and efficient onboarding~ Rebuilt the website to improve organic search traffic and drive more conversions, resulting in a 2.15x increase in organic search traffic within 6 months~ Utilized newsletter, email, and print marketing campaigns to existing customers and partner networks, generating a 20% increase in word-of-mouth referrals

~ Spearheaded the design and production of a new version of slsc.org, worked with a web development agency to ensure the full scope of the project was executed on time and on budget~ Developed strategies and produced content to enhance the Science Center’s digital brand presence to build institutional and program support and mobilize visitors~ Maintained slsc.org: copywriting, editing, and managing online content to maximize traffic, site user experience, and drive an increase in ticket sales~ Enhanced the Science Center’s presence on Facebook, Twitter and Youtube resulting in 178% community growth on Twitter, 133% community growth on Facebook and 90% increase in ticket sales attributed to traffic from social platforms over prior year~ Analyzed performance of digital advertising to track campaign efficacy, advise mid-campaign corrections, determine value of media placements and prepare budget projections for future digital advertising investments~ Overhauled email marketing strategies to support member development, ticket sales, revenue generation, and museum attendance, resulting in a sustained 20% increase in online membership sales QoQ~ Audited and analyzed website and social media traffic data to develop relevant reports, guide visiting and permanent exhibition strategy development, and prioritize strategic content buildouts according to engagement and site visitation patterns

Saint Louis, Mo, Us

(Marketing and PR Contractor, September 2008 – December 2009) (Marketing and PR Intern, June 2008 – September 2008)~ Developed and executed the organization’s digital media strategy, including: Coordinated and oversaw the long-term management of main website and creation of ancillary websites, including mobile web platforms and mobile apps. Wrote web copy, oversaw the production of videos, and maintained fresh content for most favorable search engine optimization (SEO). ~ Project managed marketing communication projects, including: Oversaw the coordination and creation of large scale marketing materials, including brochures, publications, and flyers. Involved coordinating and managing the work of freelancers and third-party vendors from project inception to completion. Served as the staff editor for marketing collateral. ~ Lead internal communication projects, including: Served as the primary writer and editor of an 8 page monthly internal newspaper. Required working with various departments to establish editorial outlines reflecting the communication goals of the organization and providing relevant, actionable information for employees. Served as the primary photographer for the publication. Coordinated and oversaw the layout of the newspaper. Ensured the on-time completion and delivery of the publication; Provided communications support for internal initiatives including an annual employee engagement survey, year round wellness activities, recognition programs for major awards and achievements, and annual employee celebrations. ~ Lead media relations initiatives, including: Coordinated and oversaw the organization’s proactive media relations strategy. Involved identifying media opportunities in support of business objectives, selecting appropriate media outlets to reach intended target audiences, and coordinating interview times, locations, and support information. Required crafting press releases, pitches, talking points and multimedia assets.

Managerial duties included:~ Recruiting, hiring and training of new employees~ Coordinated employee schedules~ Oversaw education and distribution of benefits for all full-time employees~ New merchandise ordering and in-store marketing~ Created and distributed in-store memos~ Created quarterly customer newsletters~ Fine tuned store operations to comply with payroll and supply budgets~ Created and implemented all in-store promotions and sales

Bachelor Of Arts, Public Relations, Political Science Minor

Masters, Communications Management