Staci Korske Email & Phone Number

Norwell, Massachusetts, Us

Oversees the development, execution, and measurement of Congruity360's Demand Generation and Account Based Marketing programs. Notable contributions within this role include:Collaboration with Sales Leadership in developing a streamlined Sales & Marketing operations process leveraging a unified technology stack including Demandbase, Salesforce, SalesLoft, and Hubspot for: account prioritization, inbound lead assignment rules and workflows, lead nurturing and BDSR follow up, and visibility and measurementPlanning and overseeing all Account Based Marketing activities and campaigns - account selection and prioritization, messaging and content, targeted display and social media advertising, BDSR team enablement, reporting and measurementBuilding and implementing a buyer's journey-based targeting and outreach approach leveraging intent and engagement data at the account and contact level to deliver relevant advertising & BDSR/marketing outreach based on buying behavior insightsOwnership of all paid media networks and budgets and including Google, Linkedin, Demandbase Display Network, and software directories

Norwell, Massachusetts, Us

Responsibilities as the Marketing Campaign Manager at Congruity360 included: Launching the organization's first Account Based Marketing program and on-boarding Demandbase softwareDeveloping Account Based Marketing strategy including target audience identification, segmentation and messaging, multi-channel targeting. Leading the Demand Generation strategy along with development and execution of associated marketing campaigns.Developing and overseeing SEM strategy and implementation across Google Ads and other display networks. Managing team of Business Development Reps responsible for fielding inbound leads and outbound outreach to target accounts. Designing and orchestrating advertising campaigns across social networks. Utilizing Marketing Automation to develop lead nurturing workflows. Design of digital collateral - advertisements, landing pages, eBooks, and company website. Overseeing company brand identity and adherence to Brand Guidelines. Creation and management of annual digital marketing budget and spend allocation across channels. Developed closed loop reporting and dashboards for visibility into digital marketing and ABM results.

Brockton, Ma, Us

Develop digital marketing strategies to drive growth within customer base by utilizing customer segmentation, sales trends and behavioral data. Manage website content calendar and executed weekly updates and promotions.Collaborate with Merchandising, Purchasing, Pricing and Distribution teams to ensure full alignment and success of all digital marketing campaigns. Measure and analyze results of digital marketing campaigns. Strategize and plan development of microsites, sister sites and About Us website.Developed digital presence for W.B. Mason private label brands.

Braintree, Massachusetts, Us

Planned, managed, executed, and analyzed all marketing activities at NEOSWorked with Senior Management to identify annual Marketing goals to align with high-level company goals and developed annual Marketing Budget and Plan to achieve.Maintained extensive Marketing Dashboard of metrics for all marketing activities and reported monthly to Executives & Ownership Managed Inbound Marketing strategy within Hubspot platform - attracting and converting leads and syncing with inside and outside sales teamsCreated Buyer Personas, identified the Buyers' Journey and created content strategies to align with eachOngoing management and measurement of content marketing strategyCreated and maintained comprehensive annual content calendarBuilt Lead Nurturing workflows to deliver the right message, to the right person, at the right time.Worked closely with product category teams to develop value propositions and create marketing strategies to grow customer sales by converting business in additional categories. Oversaw email marketing campaignsDeveloped targeted retention and growth campaigns and messaging for different customer segmentsManaged, analyzed, and constantly evolved Business Development process Developed metrics to achieve full visibility into sales process and resultsWorked with Sales Management to develop our go-to-market strategy and communications for salesProvided ongoing training and support for Sales team of 15 inside and outside reps to build full Sales and Marketing alignment

Braintree, Massachusetts, Us

Worked with Sales Management to create a Business Development process that contributed to a 17% increase in new business sales through full Sales & Marketing alignmentManaged transition to Hubspot Marketing platform and built inbound marketing frameworkHeavily involved in developing an integration between Hubspot and Microsoft Dynamics CRM Worked in collaboration with Sales Management to develop company Value Proposition and go-to-market strategyCreated a Lead Nurturing strategy and developed content to supportBuilt and maintained company blog and blogging content calendarManaged and executed email strategies maintaining open rates consistently around 35%Played crucial role in company re-brandDeveloped customer segmentation survey and turned results into actionable dataBuilt and frequently updated landing pages on company websiteHandled Marketing communications for company acquisitionBuilt and grew social media presence for company when none had previously existed

Braintree, Massachusetts, Us

Designed marketing collateral including catalog covers, brochures, tradeshow materials, flyers and direct mail piecesDeveloped social media plan to launch social presence for the companyAssisted with development of email and web content as well as execution and measurement

Certificate Of Continuing Education, Graphic Design

Bachelor Of Science, Psychology, Public Relations