Staci Tan Email & Phone Number

Petaling Jaya, My

Federal Territory Of Kuala Lumpur, Malaysia

Federal Territory Of Kuala Lumpur, Malaysia

Federal Territory Of Kuala Lumpur, Malaysia

Federal Territory Of Kuala Lumpur, Malaysia

Petaling Jaya, Malaysia

:: Expanded role to be client lead for FMCG account, looking after P&L and demand mapping.:: Acquired new F&B client via integrated pitch (media, creative, social media).:: Took charge to streamline internal agency processes for client onboarding.:: Championed media award pipeline, writing and submission that lead to record-high wins and nominations for FMCG client.:: Led OTT media landscape for the agency.:: Liased with section leaders to put together a 200-page media landscape deck for the agency.AWARDS::: Gold Winner of Best Use of Branded Content at Malaysia Media Awards 2019 by Media Specialist Association (MSA):: Gold Winner of Best Use of Cinema at Malaysia Media Awards 2019 by Media Specialist Association (MSA):: Silver Winner of Best Integrated Media Campaign at d Awards 2019 by Malaysia Digital Association (MDA):: Bronze Winner of Best Communications Strategy at Festival of Media APAC Awards (FOMA) 2019:: Finalist of Best Local Brand Campaign at Festival of Media APAC Awards (FOMA) 2020:: Finalist of Effective Content Strategy at WARC Awards 2020:: Finalist of Media Idea at Effie Malaysia 2019:: Finalist of (1) Most Effective Use of Content, (2) Most Effective Use of Apps/Mobile & (3) Most Effective Use of Experiential at MARKie 2019 by Advertising + Marketing

Petaling Jaya, Selangor, Malaysia

:: Led a team of two junior media planners to handle strategy planning and execution across digital (social media, display, video, programmatic, mobile, content, influencer) and traditional media (radio, print, TV, cinema and OOH) channels for Property, Entertainment and FMCG clients.:: Maintained excellent TRR scores (9-10), winning client's confidence to engage agency group's creative, social media management and research business units.:: Successfully retained client on media pitch.:: Negotiated media rates and added value opportunities for clients.:: Researched and analyzed consumer behavior data via third party tools i.e. Nielsen, Kantar DTAM, Gfk, ComScore, Euromonitor, Global Web Index (GWI), YouGov, IPG Mediabrands's proprietary tools, etc. to back up media proposals.:: Tracked and analyzed business and competitor marketing analysis on routine basis.:: Spearheaded the inaugural print media landscape for the agency.:: Created cheat sheets for print and radio profile for the agency.:: Trained and groomed junior media planners to independently manage day-to-day jobs and be key contacts with clients.:: High autonomy on day-to-day jobs, reporting to General Manager.AWARDS::: Bronze Winner of Best Use of Video at Malaysia Media Awards 2018 by Media Specialist Association (MSA):: Recipient of Dynamic Spark Award 2017 by IPG Mediabrands:: Finalist of (1) Best Use of Mobile & (2) Best Use of Print at Malaysia Media Awards 2018 by Media Specialist Association (MSA)

Kuala Lumpur, Malaysia

:: Hands-on experience in multi-channel strategy planning and execution across digital (social media, display, video, programmatic, mobile, content, influencer) and traditional media (radio, print, TV, cinema and OOH) channels for F&B, FMCG and eCommerce clients.:: Key presenter of media plans to managed clients.:: Negotiated media rates and added value opportunities for clients.:: Optimized and enhanced ROI on daily basis for eCommerce conversion campaigns on Google, Facebook and programmatic buy.:: Prepared detailed digital conversion reports with data sources from Google Ad, Facebook Ad, programmatic buy, Google Analytics, Google Trend and DCM.:: Managed the curation and execution of Malaysia's first automated bulk video creation via Culture Machine's proprietary platform.:: Researched and analyzed consumer behavior data via third party tools i.e. Nielsen, Kantar DTAM, Gfk, ComScore, GroupM's 3D, Euromonitor, Global Web Index (GWI), etc. to back up media proposals.:: Tracked and analyzed business and competitor marketing analysis on routine basis.:: Managed ad serving tools and tracking campaigns via third party tools i.e. Google DCM.:: High autonomy on day-to-day jobs, reporting to Account Director.AWARD::: Finalist of Best Use of Content at MARKie 2017 by Advertising + Marketing

Subang Jaya, Selangor, Malaysia

:: Expanded role to manage all online platforms and accounts e.g. website, blog, email marketing and online directory/agent accounts.:: Coordinated timely updates and distributions of content online across owned and paid channels.:: Be the gatekeeper of online customer service on website, email and social media platforms.:: Strategized and managed online marketing funnel to improve online lead generation and conversion.:: Responsible for online marketing expenses.

Subang Jaya, Selangor, Malaysia

:: Planned and executed online marketing strategies to expand brand outreach online, catering for new adopters of online marketing with little budget. Social media base grew by 78% in 6 months while maintaining a healthy engagement rate.:: Championed social media marketing (mainly on Facebook) by managing the social media platforms single-handedly and incorporating social media marketing elements into non-capitalized marketing opportunities.:: Produced content (write-ups and videos) for marketing purposes by participating in student activities, including events, trips, classes and assessments.:: Initiated and organized community art projects as a form of guerilla marketing to showcase the brand's forte in art and design. First project produced 8 mural paintings in Kuala Kubu Bharu town and opened up networking opportunities with the local communities.:: Conducted in-house marketing research (e.g. focus group, observation, interview, survey) to provide continuous marketing insights.

Shah Alam, Selangor, Malaysia

:: Worked closely with creative agency to roll out marketing communications materials e.g. TV commercial, radio commercials, print insertions, online video, social media and more.:: Worked closely with media agency to plan and manage media buys across ATL, BTL and digital platforms; challenged to stay at the top of the game via creative use of media and integrated marketing communications.:: Specialized in youth marketing, leaning towards digital, contest, crowd sourcing and youth passion point activation e.g. KPOP and graffiti. Planned and conducted multiple contests, mainly on the digital space and were social-driven.:: Worked in a fast-paced and dynamic work environment.AWARDS::: Winner of Digital Journey, d Awards, Malaysia Digital Association (MDA) Project: DiGi’s mobile internet grew, thanks to #Buddyz!:: Silver Winner of Best Use of Television/Cinema Screen, Malaysian Media Awards (MMA) Project: DiGi made Conventional TV into Social TV:: Bronze Winner of Best Use of Radio/Audio, Malaysian Media Awards (MMA) Project: Social Driven Soundtrack:: Finalist of Best Use of Integrated Media Campaign, Malaysian Media Awards (MMA) Project: DiGi’s mobile internet grew, thanks to #Buddyz!

Shah Alam, Selangor, Malaysia

:: Self-produced videos to provide content for DiGi YouTube channel. Refer to playlist attached for videos produced and published on DiGi YouTube channel.:: Monitored social media platforms, specifically Facebook and Twitter, and consolidated weekly social media sentiment report.:: Participated in website revamp exercise and web content maintenance.:: Assisted in preparing reports for DiGi's web analytics.ACCOMPLISHMENT: :: First intern and fresh graduate to be hired for permanent position within the department.

Bachelor Of Science (Bsc), Communication And Marketing, First Class Honors

Activities and Societies: Fayette House, Student Blogger Program :: Graduated with First Class Honors. :: President of Fayette House (.

American Degree Program

Activities and Societies: Fayette House :: Represented the college for Nilai UC-MOHE Future Leaders Camp 2010 :: Team Leader at Malaysian.

Sijil Pelajaran Malaysia (Spm), Science Stream, Straight A (11)

Activities and Societies: Prefectorial Board, Editorial Board, School Band, School Choir, Photography Club :: Scored Straight A's (11).